Elaine Lee

Elaine Lee

Senior Manager, Concessionaire Management & Merchandising Administration Department

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location of Elaine LeeSingapore

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  • Timeline

  • About me

    Bespoke Floral & Gifts Entrepreneur | Curating Unique Floral Experiences

  • Education

    • La Trobe University

      1988 - 1991
      Bachelor of Economics Banking and Finance

      Activities and Societies: President of Singapore Association

  • Experience

    • Seiyu (S) Pte Ltd

      Sept 1995 - Dec 2006
      Senior Manager, Concessionaire Management & Merchandising Administration Department
    • BHG SINGAPORE

      Jul 2007 - Jul 2014
      General Manager, Merchandising Department

      Reported to Executive Director, main role was to manage the merchandising department which include Beauty and Wellness, Fashion, Kids, Home and Living, Food for 5 stores. Lead and guide a team of 24 people through short and long-term strategy development, merchandising and assortment creation, marketing and promotion, simplified merchandising process.

    • Ensogo, e-Retailer

      Jul 2015 - Dec 2015
      VP of Merchandising

      Hired by Country Manager to improve the product assortment for the online retail business. Oversaw and managed all aspect of merchandising and planning functions, including product placement, promotional events, product launches, brand management, assortment strategies for the Ecommerce site.

    • SMRT Corporation Ltd

      Jan 2016 - Jan 2017
      Deputy Director, New Business

      Start up role, I was brought into SMRT to helm the new merchandising and retail store business under the New Business Department. Reported to Managing Director.

    • Monolith Designers & Consultants (S) Pte Ltd

      Jan 2017 - Jan 2019
      Business Development Senior Manager
    • ELove Holding Pte Ltd

      Jan 2021 - now
      Founder/Owner

      eLove offering bespoke flowers (fresh flowers, preserved and dried flowers & silk flowers) and gifts for all occasions and events styling. Key role is to bring this new brand to the highest level in the floristry industry.

  • Licenses & Certifications