Elaine Lee

Experience

• 

  Seiyu (S) Pte Ltd

  Sept 1995 - Dec 2006

  Senior Manager, Concessionaire Management & Merchandising Administration Department
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  BHG SINGAPORE

  Jul 2007 - Jul 2014

  General Manager, Merchandising Department

  Reported to Executive Director, main role was to manage the merchandising department which include Beauty and Wellness, Fashion, Kids, Home and Living, Food for 5 stores. Lead and guide a team of 24 people through short and long-term strategy development, merchandising and assortment creation, marketing and promotion, simplified merchandising process.

• 

  Ensogo, e-Retailer

  Jul 2015 - Dec 2015

  VP of Merchandising

  Hired by Country Manager to improve the product assortment for the online retail business. Oversaw and managed all aspect of merchandising and planning functions, including product placement, promotional events, product launches, brand management, assortment strategies for the Ecommerce site.

• 

  SMRT Corporation Ltd

  Jan 2016 - Jan 2017

  Deputy Director, New Business

  Start up role, I was brought into SMRT to helm the new merchandising and retail store business under the New Business Department. Reported to Managing Director.

• 

  Monolith Designers & Consultants (S) Pte Ltd

  Jan 2017 - Jan 2019

  Business Development Senior Manager
• 

  ELove Holding Pte Ltd

  Jan 2021 - now

  Founder/Owner

  eLove offering bespoke flowers (fresh flowers, preserved and dried flowers & silk flowers) and gifts for all occasions and events styling. Key role is to bring this new brand to the highest level in the floristry industry.