
Cassandra Jones

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About me
Salesforce Administrator @ RWA Wealth Partners || Financial Services Cloud || 2x Certified || Talent Stacker
Education

Central Washington University
-Business Administration Personal Financial Planning, Accounting Minor GraduatedActivities and Societies: Future Financial Planners of CWU (FFPCWU), Attended Spokane's Financial Planning Association (FPA) Symposium - October 2019, LDSSA, Dean's List VP of Marketing- Future Financial Planners of CWU (FFPCWU): September 2019-June 2021• Advertise the PFP major to students across campus• Advertise club events to undergraduates and College of Business students• Design and manage the PFP board in the College of Business building• Increase knowledge and awareness of the financial planning professionDean's List- 8 Quarters

Trailhead by Salesforce
2023 -AdministratorI am actively working towards attaining the Salesforce Certified Administrator designation by expanding my knowledge and expanding my expertise in setting up, developing, and effectively managing Salesforce orgs.I am seeking to specialize in the Financial Services Cloud so I may assist firms in the financial services industry to identify areas of improvement within their operations. I aim to facilitate increased efficiency and optimal performance, empowering these organizations to… Show more I am actively working towards attaining the Salesforce Certified Administrator designation by expanding my knowledge and expanding my expertise in setting up, developing, and effectively managing Salesforce orgs.I am seeking to specialize in the Financial Services Cloud so I may assist firms in the financial services industry to identify areas of improvement within their operations. I aim to facilitate increased efficiency and optimal performance, empowering these organizations to thrive in their respective industry. Show less
Experience

CorePath Wealth Partners
Sept 2020 - May 2024Perform Salesforce Admin and Business Analyst responsibilities in FSC⚙️ Administrative Configuration - Implementing Cases and Interest Tags currently. Schedule, configure, and implement quarterly rollouts of new features and configurations. Test rollouts to ensure successful deployment. Work with developers to implement automation and customization.📊 Business Analysis - Collaborate often with management and internal stakeholders to create and maintain a relevant Salesforce instance📈 Reports & Dashboards - Created custom reports and dashboards within Salesforce for multiple departments. Reduced the time for each client service team member to track and follow up on client service items by 150+ hours annually.📖🚀 Salesforce Training and Adoption - Create and maintain end-user training documentation, videos, and guidance paths to ensure understanding and propel user adoption. Train new and existing users on Salesforce platform.🏆 Excellence - Proactively identify and provide recommendations for process and system improvements. Develop solutions to automate inefficient manual processes. Ensure data quality in both the front and back-end of the system.🎨 UI Customizations - Configure lightning layouts and page layouts to facilitate intuitive user navigation. Create custom theme and branding. Create custom home pages for each profile/department.Client Service Director Achievements• Developed and implemented a comprehensive 3-week training program for the client service departments; executed on 2 new hires• Assumed responsibilities for servicing over 200 client households and supporting 5 advisors, that make up $200M+ in AUM• Developed, documented, and implemented 30+ processes related to client service and operations• Restructured client folders to improve organization and intuitiveness, completing the sorting and reorganization of 200+ client folders within a span of 3 months Show less • Demonstrate a strong sense of responsibility in tracking prospects, onboarding new clients, and cultivating ongoing client relationships through effective daily communication, scheduling, meeting prep, and management of client service items• Serve as a pivotal liaison between advisors and internal departments; facilitating seamless coordination to ensure the timely fulfillment of client needs for approximately 150 client households and 2 advisors• Develop, document, update, and implement comprehensive processes for both advisor and client service advisor roles, promoting consistency and efficiency throughout the organization• Maintain accurate and up-to-date client data within Salesforce and six additional systems, ensuring data integrity and accessibility for seamless operations Show less • Collaborated closely with the Hospitality department, undertaking various responsibilities such as drafting agreements, onboarding clients, managing schedules, organizing files and data, and coordinating thoughtful gestures like sending gifts and birthday greetings• Exhibited versatility by cross-training across multiple departments within the RIA, including advisor, admin, hospitality, and operations, to contribute to overall organizational effectiveness• Demonstrated proactive initiative by identifying and successfully completing projects focused on data organization• Displayed a rapid learning ability by swiftly acquiring proficiency in Salesforce, Fidelity Wealthscape, and RightSignature Show less
Client Service Director
Jan 2023 - May 2024Client Service Advisor
Jul 2021 - Dec 2022Relationship Development Intern
Sept 2020 - Jun 2021

Talent Stacker | Salesforce Career Development Program
May 2023 - May 2024Salesforce Certified Administrator• Member of the Talent Stacker Professional Development Program• Team of Individuals learning best practices around Salesforce and the broader Salesforce ecosystem• Participate in Live Workshops surrounding key Salesforce Professional Topics to become a high-quality Salesforce Professional and Employee• Salesforce Study Programs for Certification and Certification Prep• Professional Development Topics such as Business Requirement Gathering, Solutioning, and Best Practices for Implementations Show less

RWA Wealth Partners
May 2024 - nowSalesforce Administrator
Licenses & Certifications
- View certificate

Salesforce Certified Administrator (SCA)
SalesforceMar 2024 - View certificate

Salesforce Certified Platform App Builder
SalesforceJul 2025 
Copado Fundamentals I Source Format Pipeline
CopadoOct 2024
Series 65 Exam
FINRADec 2023
Accident, Life, & Health Insurance
Arizona Department of Insurance and Financial InstitutionsSept 2021- View certificate

Salesforce Certified Associate
SalesforceSept 2023 - View certificate

Jodi Glickman on Pitching Yourself
LinkedInMay 2019
Honors & Awards
- Awarded to Cassandra JonesTD Ameritrade PFP Scholarship TD Ameritrade Sep 2019
- Awarded to Cassandra JonesDean's List - 7 quarters
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