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Simon Robins

Simon Robins

Outbound Planning Manager

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  • Timeline

  • About me

    Senior Commercial Manager at Berry Bros. & Rudd Ltd

  • Education

    • Wellington College

      1990 - 1995

      Activities and Societies: Rugby, cricket, hockey teams. Theatre group.

    • University of Southampton

      1995 - 1999
      MEng Aeronatical and Astronautical Engineering

      Activities and Societies: Theatre group Euroavia student association Ultimate frisbee society Masters of Aeronautical and Astronautical Engineering

  • Experience

    • Direct Wines Ltd

      Jan 2004 - Jan 2007
      Outbound Planning Manager

      Brought on to help drive rapid growth in the size and scope of the outbound sales department. Managed the wines sold, the customers targeted and the overall profitability. Also seconded to other departments to assist in operational developments and improvements.

    • Direct Wines

      Jan 2007 - Nov 2008
      Fine Wine Manager

      Managed the UK fine wine sales as well as the Fine Wine sales team. Also spent a lot of time improving all operational aspects of the buying, selling, storing and delivering of fine wines.

    • Provenance Recruitment

      Dec 2008 - Mar 2009
      Senior Consultant

      Recruitment consultant for drinks industry.

    • SMR Solutions

      Aug 2009 - Sept 2010
      Owner

      My own company that I set up to consult for various clients that approached me for marketing and design services. Offer a combination of in-house and contract services. Short term venture while a return to full time employment is sought.

    • CellarVie Wines Limited

      Aug 2010 - Mar 2018

      Management of all digital marketing, logistics,buying and customer service for CellarVie Wines and account manager for Amazon Vendor. A variety of responsibilities that evolved or came and went as the company developed but included overseeing website development, setup of digital marketing channels such as email, Adwords, affiliate programs, Amazon marketplace, Uvinum and wine searcher sponsorship. Management of logistics (handled directly by 3rd party warehousing solution) and wine and spirits buying. Set up, managed and drove the swift growth of the Amazon Vendor account (we were their first BWS vendor).

      • Customer and Operations Director

        Jul 2015 - Mar 2018

      • Operations Manager

        Aug 2010 - Jul 2015

    • CARSON WINES LTD

      May 2016 - Mar 2018
      Operations Manager

      Management of all logistics and supply chain communications for this UK Wine Agency.

    • Carson & Carnevale Wines Limited

      Sept 2016 - Mar 2018
      Operations Manager

    • Berry Bros. & Rudd

      Mar 2018 - now

      • Commercial Lead

        Apr 2024 - now

      • Senior Commercial Manager

        Jul 2020 - Apr 2024

      • Retail Commercial Manager

        Mar 2018 - Jul 2020

  • Licenses & Certifications

    • Diploma in wines and spirits

      Wine & Spirit Education Trust (WSET)
      Jul 2003