Melissa Barlow

Experience

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  Regency Office Products

  May 2006 - Aug 2006

  Account Manager Intern

  Assisted sales representatives on set-ups, meetings, and cold and warm callsProvide a detail spreadsheet for a win-back list using Microsoft ExcelCommunicate with customers via phone or in person to assess their situation and problem solving

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  J9 Executives

  Apr 2008 - Mar 2009

  Account Executive

  Conducted in business to business sales to existing and potential companies on the AT&T campaignWas responsible for generating sales from a territory mapManaged a small teamsAttended and ran business tripsHit weekly production/sales goals consistently

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  Interactive Intelligence

  Apr 2009 - May 2012

  Marketing - Lead Generation

  Hit and/or exceed quarterly goals consistentlyProvides support for importing dataResponsible for generating leads through cold calls, tradeshows, and follow-up on campaignsIn charge of all lead generation needs for the ARMs verticalAttend tradeshows and help manage shipping, setting up the booth, and conducting demo’s when needed

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  ExactTarget

  Jun 2012 - Jan 2015

  I work in tandem with the Strategic Account Executives to create valuable, lasting relationships with Enterprise-level clients and uncover ways for the Marketing Cloud software and services to enable the client to reach new levels of performance. • Worked with million dollar accounts to accommodate their needs in regards to Salesforce Marketing Cloud (ExactTarget)• Collaborate with internal departments to create a seamless client experience. This included Accounts Receivable, Technical Support, Professional Services, Sales Finance and Legal.• Develop Salesforce reports and manage all Salesforce client database information. • Provide sales and support data analysis to SAE’s in order to close contracts more efficiently• Initiate follow up conversations with Key Decision Makers to evaluate current programs and identify incremental sales opportunities Show less ExactTarget is a global Software as a Service leader serving the world’s top brands. With a decade–long tradition rich in targeted email marketing software‚ we’re paving the way for the next generation of SaaS in the form of the Interactive Marketing Hub™‚ a real–time‚ cross-channel interactive marketing solution that provides marketers with a unified view of each individual consumer—across all channels to drive customer engagement, increase sales, and improve return on marketing investment. From email marketing, social media marketing, and campaign management to mobile marketing and landing pages‚ we inspire and enable organizations of all sizes‚ industries‚ and locations to harness the power of cross-channel interactive marketing SaaS. Show less

  • Account Coordinator, Install Base

    May 2014 - Jan 2015

  • Business Development Representative - East Region

    Jun 2012 - Apr 2014
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  Salesforce

  Feb 2015 - now

  • Align closely with commercial and regional sales teams to provide deal solution proposals and SOWs for transactional Field Sales region and commercial deals • Contributes to internal process improvement within the community • Selling and positioning of productized professional services• Collaborating with sales representatives for deal support• Solution definition• Create proposals and Statements of Work• Align with certified services solution partners to fulfill partner scoping process• Manage pipeline of scoping requests Show less - Manage 250+ customer renewals annually with cumulative 13M+ value - Lead large commercial & enterprise Marketing Cloud renewals for the Financial Services Industry- Actively monitor and forecast any projected account attrition and work creatively/collaboratively in preventing contract reduction- Coach customers through all aspects of the renewal - product updates/changes, MSA & contract term changes, pricing concerns, etc. - Position upsell opportunities and additional features/products to grow account Show less

  • Senior Manager, Deal Strategy & Pricing

    Jul 2021 - now

  • Service Operations Manager

    Aug 2018 - Jul 2021

  • Solution Advisor

    May 2016 - Aug 2018

  • Renewal Manager - Marketing Cloud

    Feb 2015 - May 2016