Walther Buecklers

Experience

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  Bertelsmann

  Sept 2003 - Jan 2006

  Apprentice

  Apprenticeship as Industrial Salesman- customer service- marketing- sales- purchase- human resources

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  VisiRay Inc.

  Jul 2010 - Apr 2012

  Co-Founder, CFO

  Extensive primary, secondary market research related to pest control, non-destructive testing and home maintenanceCreation of company's business plan, financials and strategyNetwork building: over 100 contacts of investors, entrepreneurs and customers in 6 monthsPresentation skills: successfully participated in 5 business plan competitions and 2 speed pitch competitions

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  Net@lk

  Feb 2012 - Jan 2013

  Account Manager & Social Media Strategist

  - Account Management: Managing global and domestic (Chinese) brand accounts on Facebook, Pinterest and Sina Weibo.- Social Media strategic and creative development- Sales (international & domestic)Achievements: 100% client retention, Facebook fan page development from 0 to 7k fans in six months, successful global brand acquisition, created strategic and creative guidelines for a variety of global brands from the luxury, apparel, entertainment and professional sport industry.

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  DigitasLBi

  Jan 2013 - Jun 2015

  Co-Head of the International Team at DLBi China.My work focuses on realizing international client campaigns in the Chinese market. I work and coordinate with a variety of international brands and DLBi subsidiaries on projects ranging from full fledged digital, over social, to PPC and search.Business development is the second major part of my job responsibilities including acting as client liaison, overseeing the pitch creation, strategy and creative briefs, and final presentation.Clients: Lego, Danfoss, FRHI, Richemont, IWC, Chengdu Tourism and the Shanghai World Financial Center Observatory. Show less

  • Group Account Director

    Oct 2014 - Jun 2015

  • Account Director

    Jan 2013 - Sept 2014
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  Zimmerli Textil AG

  Dec 2015 - now

  Director Online Sales and Operations

  - E-Commerce/Digital: Creation & maintenance of brand website/eShop, Tmall flagship, Weibo/WeChat incl. WeChat store/mini site/mini program design and development- IT: Setup and maintenance of IT infrastructure incl. ERP, OMS, CMS and POS systems- PR: all branding, on- and offline marketing campaigns and various VIP events- Merchandise planning, logistics, import and allocation