Ana Francisco

Experience

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  Fbiz

  Aug 2000 - Sept 2003

  Marketing Analyst

  - Web design- CRM- Relationship and incentive programs- Working across marketing, tech and data teams

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  Caju Digital

  Jun 2003 - Aug 2004

  Communications Manager

  - Branding- Development of relationship and incentive programs- CRM (inbound, outbound, client journey)- Working across marketing, tech and data teams

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  Alter Ego Confecções

  Sept 2004 - Mar 2009

  Operations Manager

  - Branding- CRM coordination- Sales team coordination and training- KPIs/ROI measurement- Operations, supplier negotiation, deadline management

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  Spirax Sarco Brasil

  May 2009 - Aug 2010

  Senior Marketing Analyst

  - Innovative endomarketing- Events coordination- Team managament- Working with the IT team to identify tech solutions for the marketing teamCoordinated 1 intern and 1 apprentice into the re-branding process, copywriting, coordinated events (execution and KPIs) including a 120-person out-of-town sales conference, was part of the shift team between customized ERP/ Salesforce.

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  Marsh Brasil

  Sept 2010 - Jul 2012

  Senior Marketing Analyst

  - Monitoring Data and information in Marketing Cloud (CRM)- Support to sales, KPI's analysis and planning of business market strategies- Planning, control and measurement of results of marketing focused on brand positioning and business strategies- Control and planning of the sales communication- Event planning and coordinatingWorked alongside the BI dept and sales team to introduce the Salesforce CRM/ Marketing Cloud (formerly known as Exact Target) into the company, coordinated a designer in the re-branding process, created copy materials. Show less

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  Zaion Corretora de Seguros

  Jun 2013 - Mar 2021

  Marketing Manager

  - Team management- Planning and development of communication and marketing projects - Inbound marketing/ buyer's journey/ customer journey- Budget management/ ROI/ KPI's- Events coordination - CRMStructured the marketing area, developed the branding materials, launched the brand, website, hired and introduced the martech software, along with the sales dept helped achieve the sales target and surpass it by 10%. I became a partner in this company after my first year as an employee Show less

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  UnitedHealth Group

  May 2022 - Sept 2022

  Marketing Coordinator

  - Agile project coordination- Development of Marketing Cloud And SalesForce campaigns- Development of Relationship and incentive programs- Client Lifetime Value / Customer Acquisition Cost (LTV/CAC) maximization- Agency and suppliers communication coordinationDeveloped and launched one relationship and one incentive program. Took part on the company's digital transformation squad.

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  Me Gustas Tu

  Oct 2022 - Sept 2023

  CRM Manager
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  Kafeh Events

  Sept 2023 - now

  Head of international projects