Marta Bartosik-Piotrowska

Experience

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  Colgate Palmolive

  Jun 2011 - Dec 2011

  Employee Quality Department
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  HairLab

  Jan 2012 - Jan 2014

  Business Analyst

  Preparation, implementation and continuous improvement of the author's analytical system for the entire companyPreparation of studies and reports required by the companyInitiating solutions aimed at increasing business efficiency.

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  ClickAd Group (ClickAd, AdLeader, Direct Traffic)

  May 2012 - Feb 2013

  Junior PPC Specialist

  Identify and fully manage successful AdWords (PPC, GDN, Youtube) and Yandex.direct campaignsSetup and analyze Google AnalyticsImplementing and managing all aspects of paid search campaigns, including desktop, mobile and content Day to day optimization for bid strategies, quality score and ad positionCost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROIResearch, development and maintenance of keywords for both paid and organic search campaigns Show less

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  ZenithOptimedia Group I The ROI Agency

  Feb 2013 - May 2014

  Generating fully optimized content and strategies to drive Web traffic and customer interactionManaging and execute paid CPC campaignsStrategize, plan, and implement all elements of advertising campaigns on Facebook with a focus on efficiency and scalability (PE, Upcast)Leading highly creative brainstorming sessionsManaging ad trafficking using Google DoubleClick for PublishersDay-to-day management of paid search including bid recommendations, execution details and optimizationDevelop short and long term PPC strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and marginsKeyword analysis – build keyword lists, analyze search volume and make recommendationsAble to analyze data from analytics and optimize efforts for highest conversion.Help SEM team members solve project issuesAdvise SEM team members on implementing effective strategies on their projectsAttend client meetings and calls to review campaign success and provide consultation Show less

  • Search Strategy Senior Specialist

    Feb 2014 - May 2014

  • SEM Specialist

    May 2013 - Jan 2014

  • Junior SEM Specialist

    Feb 2013 - May 2013
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  EssenceMediacom Poland

  Jun 2014 - Mar 2023

  Being a leader to the Internal team of 90 experts from all digital sectors/channelsPartner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce/MarTech/ Digital Transformation projectsOversee and work to continuously improvecustomer-focused services, including customer service, inventory management, order fulfillment, and distributionManage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partnersManaging the process of structural change within the company: concept, deployment/implementation, evaluationBuilding Business with agency’s clients on three pillars: long term strategy, consulting business challenges and ensuring appropriate resources to deliver the twoCreating new services, products and business modelsDeveloping agency's digital offer through establishing strategic partnerships with key partners on polish marketBuild and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions Show less CLIENTS Preparing complex strategy actions in Performance field as a part of whole digital ecosystem for current Agency Clients and managing relations with Clients as a primary contact. (Volkswagen Group, Danone, PEKAO SA, Pracuj.pl, Euroloan, P&G, Bioderma) Performance Project Management – coordinating all engaged units (executive: SEM/FB/Affiliation/E-mailing/Display/RTB creative, analytical and technical) Negotiating contracts with Clients Monitoring financial results to ensure execution of budget estimation and KPIs Driving business growth through existing clients, developing a proactive action plan, NEW BUSINESS Active participation in or leading new business project Creating tender presentations TEAM MANAGEMENT Building and maintaining an effective performance strategy team Active recruitment of new team membersCooperating on implementation or development of new performance services/products ADDITIONAL PROJECT Coordinating business perspective of technology projects – participation in development of BIG DATA, marketing automation projects Enriching performance offer in Agency Providing non-media related extra solutions eg. Call center audits/ cooperation with dealers/ CRM management TRAININGS Leading internal & external performance trainings – ensuring proper understanding og perforemace subject in and out of Agency Show less

  • Managing Partner

    Jan 2021 - Mar 2023

  • Digital Director

    Oct 2018 - Dec 2020

  • Response Performance Director

    Mar 2017 - Sept 2018

  • Investment Associate Director - Head of Mediacom Response, SEM & Social

    Apr 2016 - Feb 2017

  • Response Manager

    Apr 2015 - Mar 2016

  • Senior Response Specialist

    Sept 2014 - Mar 2015

  • Response Specialist

    Jun 2014 - Aug 2014
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  Marta Bartosik-Piotrowska Consulting

  Jul 2020 - now

  • Team & Group Coach

    Jan 2022 - now

  • Business & Executive Coach

    Dec 2019 - now

  • Trener Biznesu

    Jul 2020 - now
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  Emocjolandia

  Jun 2023 - now

  CEO, Autorka