Luis Perez

Experience

• 

  William Fox Monroe Inc.

  Jan 2008 - Jul 2008

  Freelance Graphic Designer

  • Create packaging concepts from sketch to production• Worked with Packaging Engineer to have dielines generated• Assisted in the layout and population of Hershey's yearly sales collateral• Generated bilingual packaging

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  Black & Decker

  Jun 2008 - Oct 2008

  E-Commerce Associate

  • Helped to develop and implement POP strategies to drive holiday and seasonal sales• Managed a team of individuals in every day tasks as well as well as larger programs to build stronger sales numbers• Handled customer care cases on a one-by-one basis to ensure the quality of brand throughout the totality of our digital marketplace offering

• 

  Stanley Black & Decker

  Oct 2008 - Jul 2010

  Assistant e-Commerce Manager

  • Monitored and managed stock of on-hand items to keep up with customers' needs based on seasonal offerings• Developed workflow for understanding customers' issues and addressing them to improve future listings • Managed two teams of employees working in tandem to fulfill digital orders as well as physical• Responsible for maintaining digital store appearance within developed Brand Styleguide• Developed and executed listings for hot ticket items to continue to push brand liquidation through a company owned outlet• Far exceeded projected growth margins Show less

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  Self

  Sept 2010 - Jan 2014

  Freelance Illustrator and Designer
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  Crayola

  Jan 2012 - Jan 2014

  • Responsible for the design and consistency of the Licensed Coloring platform across several footprints such as the Crayola Giant Coloring Pages, Color and Sticker Books, Coloring and Activity Pads, and Mini Coloring Packs• Constantly interact with top-tier licensors such as Disney, Mattel, Marvel, and Nickelodeon• Involved in managing freelancers and creative interns in creation of packaging design, line art, sticker design, and various other forms of printed and digital collateral• Took part in regular brainstorming and "checks and balances" meetings to make sure that my design jobs would be ready by deadline• Maintain and foster relations with print vendors ranging from U.S.A., Vietnam, China, Canada, Mexico, and Spain.• Package, product, and trade booth designs were featured in the 2013 Toy Fair Show less • Helped to establish Crayola Creations tween girl look through extensive research of trending colors, fashion, and demographic specific crafts• Aided in quality control interaction with Hong Kong offices in the production of Crayola approved packaging• Responsible for presenting new ideas on tackling items in need of a Graphic Refresh to Design Managers as well as cross departmental partners• Established the look for soon-to-launch hot ticket items such as the Dry Erase Pencils and Bright Fabric Markers• Designed merchandising solutions for point of purchase displays in well known stores such as Wal-Mart, Walgreens, and Target. Show less

  • Associate Graphic Designer

    Apr 2012 - Jan 2014

  • Design Consultant

    Jan 2012 - Apr 2012
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  Hasbro

  Jan 2014 - Feb 2020

  • Responsible for coordinating between Brand Writers and Game Designers to create preliminary rules layout studies and bolster communication on complex games.• Tasked with lowering barrier of entry for consumers of all ages to better grasp gameplay through quick start guides, visual depiction of gameplay, photography, and other design tools.• Collaborate with Senior Manager/Designer to speed up the creation of visuals and help Game Designers have prototypes done quicker.• Work with external vendors to create character designs and meeting collateral on behalf of Game Designers• Created and maintained document of highly sought after fantasy illustrators for hiring purposes. Show less

  • Senior Branding Designer - Action Brands - Global Creative Development

    Jan 2019 - Feb 2020

  • Branding Designer - Preschool Games

    Feb 2016 - Jan 2019

  • Game Designer - Strategy Games

    Apr 2015 - Feb 2016

  • Graphic Designer - Games Academy

    Jan 2014 - Apr 2015
• 

  Entertainment One

  Feb 2020 - Oct 2023

  • Provided mentorship and direction to junior and associate employees.• Innovated modern brand asset toolkits to enhance digital-first executions.• Developed character art assets with Paramount and Nickelodeon, reducing production costs associated with visual design.• Integrated diversity, equity, and inclusion into asset creation and consumer-facing brand expressions.• Collaborated with Marketing Partners to drive key narrative moments for future brand expressions. • Created global brand toolkits aligned with Global Consumer Products, Franchise, and Product Team needs.• Streamlined spending across franchise segment blueprints.• Identified new product, identity system, brand collaboration, and visual marketing opportunities.• Established best practices for e-Commerce image production (SEO-optimized) for streamlined digital retailer use.• Expanded freelancer database based on trends, cost efficiency, and multi-disciplinary brand needs.

  • Creative Lead

    Apr 2021 - Oct 2023

  • Senior Art Director

    Feb 2020 - Apr 2021