Armin Zunic

Experience

• 

  AIESEC

  Oct 2011 - Jun 2012

  EXchange Team Member
• 

  Sony

  Sept 2012 - Sept 2014

  Promoter / Brand Activist

  — Planned and executed store and event promotions— Built and maintained relationships with shop managers and employees, providing training and support— Consulted and educated end customers— Analyzed sales performance and provided actionable insights

• 

  QSS d.o.o.

  May 2014 - Sept 2016

  Sales and Marketing Assistant

  — Marketing research & strategy— End-to-end channel management (paid search, social and email)— Content marketing, event management and PR— Product portfolio management, including cloud services— Account management and sales

• 

  FlixBus

  Oct 2016 - Sept 2020

  — Retention marketing focusing on retention and LTV— Orchestrated cross-channel customer lifecycle communications (email, push, desktop, app)— Automated customer journeys and communications— Managed customer audiences for owned and paid channels— Managed end-to-end retargeting campaigns (Facebook and Google)— Conducted analytical deep-dives, cohort analysis, A/B testing— Automated and analyzed data with SQL, Python, and Power BI/Excel — Led growth and customer acquisition initiatives— Acquired and managed strategic marketing partners (Metasearch and Online Travel Agencies) across 29 countries in Europe and US— Owned partnership reporting and analysis (multi-million revenue)— Optimized and automated processes— Managed technical integrations and growth for key strategic partners (API and advanced integrations) — Acquired and managed marketing partners (affiliate and metasearch)— Managed affiliate partners on public networks— Built custom reports and analytics for both channels

  • CRM & Audiences Manager

    Jul 2019 - Sept 2020

  • Online Marketing (Partnerships) Manager

    Jul 2017 - Jun 2019

  • Online Marketing Intern (Affiliate and Partnerships)

    Oct 2016 - Jun 2017
• 

  Amazon

  Oct 2020 - now

  — Ownership over customer acquisition and retention strategy for Amazon Fresh Germany— Managing strat egic cross-channel marketing campaigns with promotional incentives, driving customer acquisition and LTV — Continuously A/B testing and optimization— Owning topline, customer development, and marketing KPIs, reporting regularly to the leadership team — Led customer acquisition and retention strategies— Maximizing LTV and growing a multi-million dollar marketing and promotional budget— Managed all paid marketing channels, executing cross-channel campaigns and A/B testing (search, social, display and direct mailing)— Managed cross-channel marketing promotions focusing on customer acquisition and LTV— Analyzed customer development and reported to leadership, providing insights for future growth

  • Senior Marketing Manager - Amazon Fresh EU

    Apr 2023 - now

  • Marketing Manager - Amazon Fresh & Prime Now Germany

    Oct 2020 - Mar 2023