Saad Qamar

Experience

• 

  Dentsu

  Nov 2014 - Apr 2016

  Senior Account Executive

  Dentsu is the largest agency brand and fifth largest agency group in the world. With more than 60,000 professionals in over 145 countries and regions, Dentsu identifies—through a variety of communication domains—the core issues faced by our clients. • Looked after different clients which includes Wi-Tribe, Borges and Khushali bank.• Successfully launched campaign of Wi-Tribe while working with an international team based in India.• Brainstormed ideas and was able to successfully win clients Borges and Fauji Cereals.• Working experience with renowned brands/organizations such as Askari Bank Ltd, Emaar, Safa Mall and Kulsoom International hospital. • Handled user requirements of the projects and oversaw their smooth execution. Show less

• 

  Adcom Leo Burnett

  May 2016 - Feb 2017

  Associate Account Manager

  Adcom, one of Pakistan’s largest independent advertising agencies affiliated with Leo Burnett, one of the world’s largest agency networks. With 85 offices and more than 8,000 employees worldwide, Leo Burnett is part of the Publicis Groupe, the world’s third largest communications group.• Managed Telenor Pakistan’s advertising portfolio for Corporate division. • Leading a cross functional team (creative, design and strategy) comprising of 11 people and acting as a liaison between brand team and vendors to smoothly and proficiently execute projects.Achievements:• Thematic Concept - Telenor Cricket Campaign• Thematic concept -Telenor 4G Launch• Thematic concept - Telenor Rawaan• Tactical Concept - Telenor Voice Offer• Tactical Concept - Telenor Random Reward• Tactical Concept - Telenor LS&SS Launch• DVC – Meal for Millions• Activations – Telenor iChamp Show less

• 

  Fauji Foundation

  Feb 2017 - Dec 2019

  Assistant Brand Manager

  Fauji Marketing Division (Fauji Foundation). a growth driven organization, is one of the largest conglomerates in Pakistan, with a strategically diversified investment portfolio in Fertilizer, Cement, Food, Power Generation, Gas Exploration, LPG marketing & distribution, Financial Services, Employment Services, and Security Services.Key Responsibilities Included:• Formulating brand’s long-term strategy while developing and executing marketing plans. • Developing and managing brand budget to maximize ROI.• Defining the Brand’s pricing and packaging relating to budget allocation.• Designing strategies to avail opportunities via trade marketing, advertising, promotional tactics.• Conducting analysis on segment positioning, R&D and product development. • Dealing and maintaining good relations with internal and external stakeholders to accomplish business goals. • Worked as “Acting Territory Sales Manager” for a month in Rawalpindi Territory to identify the hurdles in secondary sales and report directly to the higher management for smooth process and actions. Achievements:• Launched Fauji Pasta’ in the market with the 360-marketing campaign. • Managed company’s entry into highly competitive and developing market of Pasta. • Successfully launched 6 new SKUs with new packaging which helped increase of 80% in sales figure. • Added Recipe range which helped increase 30% additional sales volume.• During the tenure we achieved 15% sales growth in secondary sales for the territory and rectified the way of work, improving sales process with the stakeholder (Distributor). Show less

• 

  Grey Group Pakistan

  Jan 2020 - Oct 2021

  Senior Account Manager

  Grey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 86 countries. Under the banner of "Grey Famously Effective Since 1917,"​ we continue to break new ground in brand experience across every platform. Our award-winning work resonates in popular culture, makes brands famous, and creates lasting consumer connections.Key Responsibilities Include:• Managing Ufone’s advertising portfolio for ATL, BTL and digital touchpoints.• Leading a key project to rebrand and relaunch DFS to expand customer base and diversify revenue stream.• Handling end to end communication with branding team to plan and execute targeted activities.• Successfully referring to ideas to contribute for increasing brand’s TOM via multiple advertising platforms.• Responsible for accomplishing IMC in a calendar year from concept to execution.• Suggesting innovative techniques in advertising with evolving marketing trends to help achieve revenue.• Leading a cross functional team (creative, design and strategy) comprising of 15 people and acting as a liaison between brand team and vendors to smoothly and proficiently execute projects. Achievements:• Islamabad United | Ufone Song – PSL 2021• Upaisa – Rebranded Ufone DFS• Thematic concept - 14th August 2020 (A tribute to our heroes)• Thematic concept - Mother’s Day 2020• Tactical Concept - Super Card and Super Card Gold• Tactical Concept - PSL 2020• Activations - Ufone’s KPK and Baluchistan Football Cup• Won Gold EFFIE for Super Card 2019 – Best in “Internet and Telecom” Show less

• 

  Samsons Group of Companies

  Oct 2021 - Nov 2024

  Managing all marketing initiatives for Samsons Group North's operations, spanning across the Hospitality, Health tech, and Ed-tech sectors.• Set marketing objectives for North Operations based on historical performance and market projections.• Supervises existing offerings and devises strategies for introducing new products or services in collaboration with R&D & Sales to improve ARPU. Successfully increased ARPU by 10% for the year 2023-2024, contributing significantly to overall revenue growth.• Increased social media followers by 120% over 2 years, enhancing brand visibility and engagement across four platforms.• Achieved a 50% growth in social media interactions, driving a 35% rise in website traffic and lead generation.• Conducts research and evaluates market trends, demographics, pricing, competition, and other pertinent data to formulate marketing strategies. Implements the plan and monitors outcomes using CRM (Hubspot) and Analytics (Power BI).• Collaborates closely with internal and external teams to craft comprehensive marketing strategies for digital media platforms.• Successfully secured 5 strategic partnerships within the last 12 months (2023-2024), resulting in a 30% increase in collaborative business opportunities and a 20% decrease in event expenses.• Liaises with various media buyers, advertising agencies, and other vendors to facilitate the execution of marketing projects.• Utilized 10% less than the planned budget, delivering 30% better results than forecasted, demonstrating efficiency and effectiveness in resource management Show less

  • Senior Marketing Manager - North

    Jun 2024 - Nov 2024

  • Marketing Manager - North

    Oct 2021 - May 2024
• 

  AIO

  Nov 2024 - now

  Manager Platform and Support

  - Spearheading a client-facing support function that bridges the gap between the client and the product team post-onboarding, ensuring seamless adoption and ongoing satisfaction.- Orchestrating cross-functional collaboration with Product, Development, and Scrum teams via daily stand-ups to drive continuous product enhancements and resolve technical challenges efficiently.- Capturing and synthesizing user feedback on feature updates to inform the product roadmap and enhance functionality in alignment with client needs.- Leading a Performance Growth team dedicated to optimizing clients' digital presence and social media strategies, driving higher engagement and visibility.- Developing and executing data-driven strategies to enhance operational efficiency, identify revenue leakages, and boost clients’ online sales performance.- Leveraging analytics to track performance metrics and ensure measurable outcomes that align with overall business objectives. Show less