Natalia Karmaleeva

Experience

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  Russo-British Chamber of Commerce

  Jun 2006 - Mar 2011

  PR & Events Manager

  (started as Business Development Coordinator, then was promoted to Project Manager/Administrative Assistant and then was to PR & Events Manager)• Developed and implemented the Chamber’s annual events plan: organized around 70 business events for the RBCC members, implemented new formats of RBCC events, coordinated the participation in the relevant third party events, organized events for the RBCC staff;• Developed and managed online and offline communication tools (website, e-newsletters, brochures, etc.) to effectively maintain and build relations with members and non members and to promote RBCC and its activities;• Liaised and maintained contacts with Russian and international media, diplomatic trade missions, governmental institutions and international business associations;• Assisted RBCC Bulleting Editor by writing articles, interviewing members, translating;• Assisted UK companies, coming to Russia by marketing research and meeting planning. Show less

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  Pepeliaev Group

  Apr 2011 - Jul 2013

  Senior Marketing Manager

  (started as Marketing Manager, was promoted)• Developed and executed international marketing communications and events plans for the leading Russian law firm, coordinated their implementation within budget; • Event management (organizing client events and managing the participation in the relevant third party events);• International PR: liaised and maintained contacts with target professional foreign media, provided the participation of the company in international rankings and awards, etc;• Digital marketing: company website updating, Social Media (Twitter, LinkedIn, Facebook);• Advertising: international media planning, development of advertising modules;• Work with relevant business associations and professional unions;• Development of marketing materials (brochures, leaflets, presentations). Show less

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  ASAP Transportation Company

  Aug 2013 - Mar 2014

  Head of Marketing

  Developed and executed the marketing strategy of a large transportation company from its foundation:• Company’s mission and values development;• Brand Management: development of 3 brands (ASAP, Nexi and Grandee) and their media (websites, car and uniform design, advertising modules, video, souvenir production, etc.);• Event management: organizing Launch reception for corporate clients, government and media;• Digital Marketing: website development, Social Media, mobile app development;• Business Development: increasing B2C sales through Partners & Affiliates programs;• Loyalty program development. Show less

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  PwC Russia

  May 2014 - Apr 2015

  Marketing Manager, TLS, FS

  Promoted PwC tax and legal services (also including Human Resources Consulting) in the Russian market as well as other services for the financial services industry (banking, real estate and insurance) through various marketing activities, including:• Development of marketing strategy and marketing plans for the relevant practice (including the new marketing channels) and coordinating their implementation within budget; • Brand management;• PR and Social Media activities (LinkedIn, Facebook, Instagram, etc.);• Development of marketing materials (brochures, presentations, publications, webpages); • Marketing research and analysis, surveys;• Event management (organizing client events and coordinating the participation in the relevant third party events);• Work with relevant business associations and professional unions;• Supervision of TLS-FS marketing team (up to 3 people) as well as project teams. Show less

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  Self-employed

  Mar 2015 - now

  Independent Marketer

  Independent marketing and business development professional, specializing in:- Marketing strategy- Social Media- Event Management- Market Research- B2B Professional Services Marketing (Legal, Consulting, IT)- B2B Sales

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  ABSdata

  Mar 2015 - Jan 2017

  Business Development Director

  IT startup, producing call centers software, which boosts sales:- Marketing, sales and account management;- Software testing;- Remote teams management;- Translations (RUS-ENG);- Administrative work.

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  Russian Asian Business Union

  Apr 2017 - Oct 2019

  PR & Marketing Director

  Russian Asian Business Union Pte Ltd (RABU) is an established Russian Asian organization that focuses on the development and strengthening of relations between Russia and Asian countries in the field of business, investment and tourism. The Union has grown exponentially over the years with clients spanning all over the world with its regional headquarters in Singapore and Russia. RABU helps to bridge the gaps to build highly collaborative and mutually beneficial between the governments and business communities & representatives of Russia and Asian countries to create and amplify a conducive and productive business environment. The Union represents, assists and promotes interests of the business communities all over Asia and Russia in bilateral, regional and multilateral settings for trade expansion, investments, networking and industrial relations. RABU achieves its business success in international relations and trade by providing a wide range of unique business and consultation services in high demand in Asia and Russia with extremely high standards and commitment. Show less

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  SpeedySPA

  Jun 2019 - now

  Co-Founder

  Massage order service for your home or office