Elizabeth Briggs

Experience

• 

  The Design Works

  Jan 1982 - Jan 1992

  Partner and Owner

  Created and managed product design firm with extensive client list included companies producing toys, medical equipment, computers and other electronic devices.Responsible for all graphics associated with product design including graphical control icons, ergonomics and user interface. Strategic and tactical leader for all product packaging, collateral, promotional literature and corporate brochure clients.

• 

  University of the Arts

  Jan 1982 - Jan 1983

  Publications Coordinator

  Responsible for the creation, production, and print management of all college collateral materials, special event posters, fundraising promotional literature, and course catalogs. Met challenge to create within tight budget constraints; designing for maximum impact using low-tech ideas. Maintained job tracking and a continually rotating staff of work-study students. Gained a solid foundation of traditional production techniques and printing methods and processes. Learned the intricacies of print buying and press checking. Show less

• 

  Miller Freeman, Inc.

  Jan 1992 - Jan 1998

  Marketing & Communications Manager

  Developed marketing strategies for five conferences and tradeshows per year. Forecasted, tracked, and controlled a $2.5M yearly marketing budget, timelines and projects. Supervised in-house design staff and outside agencies for the creation and development, writing and production of all collateral material. Applied extensive knowledge of print industry, press checking and price negotiation for successful completion. Oversaw public relation activities, press releases, special promotional activities and events. Created trade publication ads and maintained revolving publication schedule of over 350 ads per year. Directed all Web sites for design, editorial content, and structure. Gained expertise in pre-show and on-site logistics and management for trade shows, conferences and special events. Show less

• 

  ActionTec Electronics, Inc.

  Aug 1998 - May 1999

  Marketing & Communications Manager

  Responsibilities included development and implementation of marketing strategy for line of modem products and PC card readers. Developed creative platforms and implemented targeted advertising campaigns and public relations activities. Managed marketing budgets. Directed in-house designers and outside agencies in the creation, development, and production of all collateral material and product packaging. Directed Web site for design and editorial content. Responsible for corporate tradeshow presence including planning and scheduling, budgeting, booth design and maintenance. Managed all pre-show and on-site logistics. Show less

• 

  Symantec

  May 1999 - Nov 2004

  Director, Global Marketing Communications, Consumer& Small Business Products

  Created and delivered award winning, strategy-driven integrated global marketing communications in support of regional marketing, sales and revenue objectives in the consumer and small business market segment. Developed long-term marketing communications planning; working closely with internal and external customers to evaluate marketing communications effectiveness and improve understanding of customer needs. Drove global creative consistency and integration of consumer marketing messaging and communications. Provided strategic and tactical leadership to the marketing communication team for global advertising, packaging, collateral, online marketing, sales tools and direct mail. Selected, managed and provided direction to creative agencies (advertising, packaging, collateral, online). Developed and managed key business relationships with vendors/suppliers. Managed multi-million dollar worldwide marketing communications budget and other resources to ensure maximum efficiency. Show less

• 

  Lizz Greer, Artisan Rugs

  Nov 2004 - Jan 2010

  Designer/Proprietor

  Designed, manufactured and marketed limited edition hand-loomed rugs fusing classic Asian imagery with contemporary design elements. Each rug was handcrafted in Nepal by Master weavers using ancient Tibetan hand-knotting techniques.

• 

  San Jose State University

  Jan 2005 - Jan 2020

  Currently teaching Principles of Animation and Digital Application Basics to seventy-five animation and graphic design students per semester. Develops unique course curriculum including advanced composition concepts, design theories, typography and layout. Students are instructed and achieve a high level of proficiency in Adobe Illustrator and InDesign. Development of independent thinking skills, critical artistic evaluation and articulation as well as creative problem solving is emphasized. Volunteer department lead for special projects including the Partners in Education outreach evangelizing the program to local high school teachers and guidance counselors. Responsible for the creation, development and maintenance of external program web site www.sjsuai.com. Producer of all program special events including Alumni Reunions and the annual Graduating Senior Dinner with hour-long video presentation showcasing student work. Show less

  • Lecturer, Special Projects Lead, Design Department

    Aug 2005 - Jan 2020

  • Retired

    Jan 2005 - Jan 2020
• 

  VMware

  Aug 2009 - Jun 2010

  Marketing Communications and Brand Management Contract Consultant

  Managed worldwide corporate re-branding activities for VMware including master roll-out schedules, updating brand guideline manuals, training PowerPoint presentations and evangelizing videos. Worked with internal teams for deployment. Created architecture and directed GUI for a user-friendly brand asset and content management portal using a third party content management system. Drove partner participation to populate repository working with internal and external channel stakeholders. Worked with third party system to create a global employee photo contest intranet site to build marketing photo assets for corporate usage. Managed creation and execution of graphically oriented video to build employee excitement and participation in contest. Worked with web team on wireframe development, user interface, asset identification and redeployment for the successful re-launch of the Source and Cloud product micro sites. Show less

• 

  Surfdash Inc.

  Mar 2012 - Sept 2013

  Director of Marketing

  Surfdash is a customizable content aggregation, organization and social sharing solution that empowers web users through enhanced collection capabilities across content formats, default privacy protocols to safeguard confidentiality and customized selective sharing options. Users surf, collect, curate and share with confidence and control. Responsibilities include all strategic marketing and tactical endeavors for advertising, social media, channel development, PR and investor relations. Works with and directs PR firm on high level strategy and positioning to media outlets and the analyst community as well as tactics of press releases, opinion editorials and media alerts. Created social media personae for use in advertising, help/user videos and blogs to build user base. Enlisted actors and produced videos. Creates market segmented secondary web landing pages for online advertising that are visually stimulating, educational and convincing to drive click through rate. Created beta testers user group of approximately 150 participants to better understand education channel and obtain direct access to user needs, desires and problems. Show less