Ben Luce

Experience

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  Disney Interactive Media Group

  Jan 1998 - Jan 2010

  Was product owner for Disney Connection, a premium, online kids entertainment destination licensed by 100 high-speed Internet providers nationwide. Created and managed entire product including platform, content, marketing, and constituent relationships for 7 years.• Performed as Executive Producer, Creative Director and Managing Editor to meet and sustain 8-figure annual net revenue goals through 3 major product releases.• Managed 14-member, cross-discipline team to sustain and extend product as required.• Exceeded expectations for premium quality and exclusivity by leading innovation in multiplayer games, UI design, robust personalization and streamlined family accounts.• Managed relationships with key licensing partners resulting in productive, long-term partnerships and high customer satisfaction.• Achieved requirement for exclusive tween experience by creating Disney Channel Games Arena Challenge, robust, premium quality online multiplayer party game platform. Show less Led Disney.com and first premium subscription product Disney’s Blast. Managed 14 designers, illustrators and animators. Led Disney.com through 3 major redesigns.• Created virtual theme park version of Disney.com that won successive awards for best entertainment website and maintained first place stature in kids and family category.• Maximized guest engagement on Disney.com by creating innovative new features including Disney Insider newsletter, online greeting cards, and Worlds of Disney serialized storytelling.• Attained expansion goals for Disney’s Blast premium subscription product by developing currency exchange, prize center, and extensive collection of virtual “D-toy” collectables. Show less

  • Executive Producer

    Jan 2003 - Jan 2010

  • Art Director and Creative Director

    Jan 1998 - Jan 2003
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  42 Entertainment

  Jan 2011 - Jan 2011

  Freelance Project and Creative Management

  Managed production, creative execution and asset integration of 2 premium online games. Led internal and multiple external teams to ensure successful on-time releases.

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  Mattel Digital Initiatives Group

  Jan 2012 - Jan 2015

  Senior Manager Creative, Digital Initiatives Group

  Led 8 interactive designers and art directors covering web, social and app development across all brands. Managed third-party developers.• Accomplished major site redesigns for core brands achieving aggressive engagement and conversion goals.• Contributed to new product launches by delivering on-time and on-brand site designs and social media content for Ever After High and BOOMco.• Delivered on expectations for best in class design team by broadening capabilities in responsive design, animation, modular platforms, style guides, social media and app UI.• Met goals for brand-agnostic, platform features by creating best in class, theme-ready UIs for product catalog, login and registration, site search and global footer.• Established creative team’s reputation as digital center of excellence and enthusiastic collaborative partner by exhibiting leadership, professionalism and on-target results. Show less

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  Age of Learning, Inc. / ABCmouse.com

  Jan 2015 - Jan 2016

  Design Director, International

  Led multi-discipline creative team to deliver best-in-class product design solutions to address expanding needs of ABCmouse, a robust educational platform for kids.• Completed comprehensive UI upgrades across product for major international retrofit.• Led effort to consolidate international development with domestic ensuring all new feature releases would accommodate international needs out of the gate.• Established design standards and best practices mindful of international requirements and managed the adoption of those standards across ABCmouse development teams.• Created product vision and development roadmap for user experiences related to virtual rewards, personalization, free play and shopping. Show less

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  Freelance

  Jan 2017 - now

  Freelance Digital Design Consultant

  Provide interactive design consulting services to a variety of clients. Services include branding, UX and UI design, WordPress and Drupal responsive site construction, content development, SEO, performance optimization, analytics, email marketing and social media. Recent clients include Los Angeles Department of City Planning, Families with Children from China, Center for Reconstructive Urology, NorthSouth GIS and Enesgy.