Ashley Cassel

Experience

• 

  Concordia University Ann Arbor

  Jan 2006 - May 2007

  Office Assistant / Office of the President

  Made arrangements for the President such as book flights, make hotel reservations, reserve rental cars, answer the phone and aid in preparing faculty/staff events.

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  The Prestwick Companies

  Apr 2008 - Jun 2013

  Graphic Designer

  Create catalog layouts and see through to completion of print, color correcting images for print, oversee press checks, assist with 3D renderings, website updates, create sign layouts and redrawing logos in vector format.

• 

  Lake Country Lutheran High School

  Oct 2008 - May 2009

  Dance Coach

  Lead practices, choreograph dance routines and schedule competitions / half-time performances.

• 

  The Boelter Companies

  Aug 2013 - Apr 2022

  • Supervise Production Artist team and monitor performance. • Train production artists, customer service and outside sales on art process.• Identify process improvements and work with internal teams to implement.• Collaborate with customer service and outside sales to enhance customer experience.• Set-up artwork for production and follow customer brand guidelines and licensing requirements.• Modify photos for print and electronic collateral (scaling, cropping, retouching, clipping, etc.)• Interact with team members, customer, and vendors to ensure that new and updated collateral meet required specifications and to foster teamwork. • Create and modify vector-based logos and illustrations.• Route electronic proofs to internal clients for review; reads Adobe Acrobat PDF markups and implements client changes as appropriate.• Maintain open lines of communication. Show less

  • Production Art Lead

    Sept 2017 - Apr 2022

  • Graphic Designer

    Aug 2013 - Sept 2017
• 

  Wisconsin Athletic Club, LLC

  Dec 2013 - Oct 2017

  Hip Hop Instructor

  Lead a weekly dance/fitness class, establish content and choreograph routines.

• 

  The Howard Company Inc. - Nation's Leader in Drive-Thrus, Digital Displays and Menu Boards

  May 2022 - Nov 2023

  Design Manager

  • Supervise the Creative team and monitor performance.• Lead a daily morning huddle to review current projects and lead monthly Team Buildingmeetings to provide extra training in the Adobe Creative Suites and strengthen team morale.• Identify process improvements and work with internal teams to implement.• Implemented a new file structure, creating better organization and less clicks to get layoutscreated. Also implemented order numbers that get assigned to every job.• Train Creative artists, delegate assignments, train account managers on the art process.• Give one-on-one quarterly reviews and feedback to the Creative team to keep an open lineof communication and expectations. Ensure my team is in line with the company core values.• Speak to customers directly to discuss menu design and get the ball rolling on the layouts.• Enter customer requests, set due dates for completion, and delegate to the designers.• Manage both static (print) and digital menu board design requests.• Pick up creative jobs and help with workload to assist my team and set us up for success. Show less

• 

  Aislelogic®

  Nov 2023 - now

  Art Director