Nathan Wright

Experience

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  WTM Valves & Services

  May 2010 - Aug 2012

  Executed project to convert 20,000 ft2 warehouse from furniture manufacturing to facility designated for nuclear parts storage on time and under budgetInstated improved shipment quality control program leading to an increase of 25% in on-time shipmentsCompleted accurate market research and summarily arranged and conducted meetings and sales calls with potential future clients in natural gas production and natural gas logistics. Efficiently utilized allocated marketing budget for annual industry-wide trade show; the annual AUG/MUG Conference.Coordinated office relocation and contracted renovations to optimize work operations

  • Special Projects Manager

    May 2011 - Aug 2012

  • Marketing Assistant

    May 2010 - May 2011
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  WTM Valves & Services

  Oct 2013 - Oct 2017

  Increased effectiveness and efficiency across all aspects of in-house manufacturing through the development of new build procedures.Optimized supply chain through cost analysis of existing suppliers and adjusted supply chain accordingly - resulted in a net unit price decrease of 10%.Created Excel-based inventory management system with safe stock levelsDeveloped web-based and direct mail marketing campaigns to increase GP50-brand valve accessory sales resulting in a 50% increase in sales outside the nuclear market.Provided IT management and support including PC maintenance, network and server troubleshooting, and website analytics. Show less Managed all nuclear non-safety-related sales, leading company to all-time high of $840,000 non-safety sales in 2015.Produced a continual growth trend, peaking at a 39.7% sales increase from 2014-2015Developed targeted sales methodology to minimize customer effort while maximizing satisfaction to drive sales. Provided project management and customer service for safety-related nuclear projects.Utilized applications engineering skills to identify, analyze, present, and apply solutions to meet the strict technical requirements of the nuclear power industry.Continually updated website Search Engine Optimization and content; increased web traffic by 500%Analyzed marketing data to determine campaign successEnsured that sales projects are completed on time; delivery delays during critical reactor outages can result in multi-million dollar losses for our customers. Remained cognizant of federal laws and regulations for both domestic work and projects bound for international export. Show less

  • Sales and Business Development Manager

    Apr 2016 - Oct 2017

  • Sales and Marketing Manager

    Oct 2013 - Apr 2016
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  Bayridge & Dock, LLC

  Jan 2016 - Jul 2018

  Founder

  Bayridge & Dock is an all-American accessory brand founded to encourage the continued pursuit of The American Dream. Our products are 100% American Made, starting with domestically sown cotton that is then hand-dyed and twisted on manually operated machines by a small business in the Midwest. The finished rope is then mated with solid brass charms, cast from US-mined metal by a family-owned jeweler in New England. Products are marketed through social media through the use of long-term lifestyle marketing to create a positive image of the Bayridge brand. A team of independent reps spread across the East Coast work to promote Bayridge products through their own social media platforms. Bayridge was acquired in 2018 by a larger competing organization. Show less

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  Stertil-Koni USA Inc.

  Nov 2017 - Jun 2022

  Continuation of below job functions with key additions: Pivoted rapidly in response to COVID-19 pandemic, reimagining campaigns and cutting budget by 90% while maintaining revenue streams. Directed digital design language rebrand to keep up with industry trends.Submit and speak at company-wide events to reinforce thought leadership and cutting-edge marketing practices.Ownership of press campaign, launching news nationwide every 10 business days. Directed new "Push" digital marketing strategy to optimize ad spend into niche markets.Ownership of internal event planning, including office-wide and nationwide events. Plan and host annual Distributor Meeting - the largest in company history. Show less Continuation of below job functions with key additions: Integrated artificial intelligence and machine learning algorithms into existing CRM software to efficiently qualify leads. Harnessed the power of Natural Language Generation/Processing (NLG/NLP) to build an effective Customer Retention Program. Introduced "Sales Flywheel" inbound marketing strategy. Piloted nationwide programmatic advertising campaign. Revamped SEO for top-level Google Search and Image Search results for all keywords.Performed in-house creative design using Adobe Photoshop, while managing external creative agencies. Managed 9 external agencies for various campaigns and projects. Completed rolls as an associate producer for internal and external photo- and videoshoots.Undertook full conversion rate optimization analysis of corporate website via heatmapping and UX/UI audit. Maintain Google Adwords and PPC Retargeting campaigns. Show less Providing primary management for the full calendar of 100+ trade shows across the United States for Stertil-Koni corporate and authorized distributors.Managed funding for on-budget performance. Leveraging existing and new relationships with industry-adjacent partners for co-marketing opportunities. Supervise shipping and freight logistics with internal Operations team to meet critical deadlines. Analyzed YoY performance and industry trends to optimize trade show ROI.Introduced social, email, and programmatic advertising campaign to maximize exposure and drive lead generation.Media relations coordinator - issuance of biweekly news releases and over 1 million marketing emails annually. Show less

  • Marketing & Brand Manager

    Jan 2020 - Jun 2022

  • Marketing Manager

    May 2018 - Jan 2020

  • Trade Show Program Manager

    Nov 2017 - May 2018
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  Iron Mountain

  Jun 2022 - now

  • Senior Manager, SLED Marketing

    Apr 2024 - now

  • SLED Marketing Manager

    Jun 2022 - Mar 2024