Devon Coates

Experience

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  Red Run Golf Club

  May 2008 - Oct 2011

  Caddie

  -Answered questions about the golf course-Maintained quality and cleanliness of golf equipment-Ensured proper rate of play and adherence to the rules of golf for all players

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  MSU Academic Orientation Program

  May 2012 - Aug 2012

  Small Group Leader

  -Led campus tours to groups of incoming freshmen-Led small group discussions about lifestyle transitions from high school to college

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  M3 Group (M3)

  Jan 2013 - May 2013

  Media Buying/ Account Executive Intern

  -Participated in client meetings-Wrote a script for a client's radio commercial and a blog post that was published on M3 Group's website-Negotiated with sales representatives on behalf of clients-Learned the basic software and process for buying media

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  Breslin Student Events Center

  May 2013 - May 2014

  -Nominated for the 2014 Student Employee of the Year award for demonstrating professionalism, uniqueness of work, initiative, quality of work, and reliability-Quickly developed a course of action when tasked to assist in moving a campus wide student-organization networking event from Munn Field to the Breslin Center at the last minute-Communicated effectively with other members of the Breslin Events Service Team (B.E.S.T.) to complete tasks during events-Learned to communicate quickly and effectively with patrons to solve moderate seating disputes-Answered situational questions of Usher staff members about Breslin Center policies and procedures Show less

  • Usher Staff Supervisor

    Sept 2010 - May 2014

  • Assistant Usher Staff Director

    May 2013 - Sept 2013
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  Rocket Mortgage

  Sept 2014 - Mar 2022

  -Developed and implemented A/B tests, using Adobe Target across highly trafficked Rocket Mortgage web products including the Homepage, Application, and Servicing sites to drive incremental production-Created statistical reports in Adobe Analytics to analyze client behavior and provide insights to leaders and teammates for improvements to increase adoption and improve conversion of our digital products-Collaborated with business partners at Realtor.com to develop an integrated, co-branded digital home shopping and lending experience-Co-ordinated with partners in Marketing, Search Engine Optimization, and Paid Search Marketing to promote and merchandise events such as Cyber Monday or flash sales with consistent messaging across our suite of products -Regularly exceeded sales goals and previous company records for KPIs such as Credit Pulls and Rate Locks on sales days-Implemented quarterly OKRs to drive our products’ strategy and ensure client and company goals are achieved-Mentored three new employees through their virtual onboarding experience as our team grew exponentially Show less -Owned the strategy for our new and existing digital mortgage calculators to create a top-notch client experience-Responsible for improving lead production of clients moving from calculators to our application -Developed 4 interactive mortgage calculator products to better inform clients before entering an application-Co-ordinated and prioritized work among multiple engineering teams using Azure DevOps, JIRA and ProductBoard-Created statistical reports in Adobe Analytics to analyze client behavior and provide insights to guide improvements Show less

  • Business Analyst

    Oct 2021 - Mar 2022

  • Digital Product Marketer

    Oct 2019 - Oct 2021

  • Digital Product Manager

    Apr 2019 - Oct 2019

  • Program Manager

    Sept 2018 - Apr 2019

  • Executive Mortgage Banker

    Sept 2014 - Sept 2018
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  ITalent Digital

  Apr 2022 - now

  Product Manager

  Consultant solely focused on AB tests for Sephora website and mobile applicationsCollaborate with cross functional team (UX,Engineering, Business, Analytics) to develop AB testing roadmap for individual tests and long term strategyExecute 65+ unique campaigns annually across the site and mobile applications to drive revenue exceeding $48.8M (through Q2) in 2024Leverage SAFe/Agile principles to write Jira Stories and refine acceptance criteria, while coordinating with Lead Product Manager to prioritize stories that enable AB TestsAnalyze Adobe Analytics workspaces for individual test metrics and overall site performance to make data driven decisions about the roadmapCreate and launch AB Test campaigns in Adobe TargetEvangelize testing capabilities and strategies across broader team to increase usage of the testing platformComplete User Acceptance Testing on Production site after campaigns launchLead initiatives with engineering team to improve the integration with Adobe Target to enable new testing functionalityReview clients’ qualitative feedback to identify testing opportunitiesCertified Scrum Product Owner - Scrum Alliance April 2022 Show less