Experience

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  Şişecam

  Jun 2012 - Aug 2012

  Production intern
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  Ford otosan

  Jun 2013 - Sept 2013

  Sales and marketing intern
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  Adidas

  Jun 2014 - Jul 2015

  Sales coordination
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  Colgate-palmolive

  Jul 2015 - now

  Leading Revenue Growth Management initiativesOral Care and Personal Care categories strategic planning with Discounters and Perfumeries channel responsibilities *Create sales channels' 5P strategies and align with senior management.*Prepare recommended portfolio for different retailer formats to create value for both company & customer.*Ensure the fastest launch and distribution of new products.*Initiate and manage all steps of Channel and Customer specific product launches with the Marketing team.*Plan O+O activities and customer programs for further growth*Follow up and take actions regarding Nielsen KPIs including Weighted Distribution, Market Share, ASP, SIH, etc. *Participate and lead business planning cycle meetings to ensure leadership alignment.*Create promotion tactics for gaining market share across channels considering the profitability of the promotions. Show less As leader of Key Account Perfumery Channel (Jul'18‑Jul'19) and Discounter Channel (Jul'19‑Feb'22):*Improve sales and profitability outstandingly in consecutive years. *Reach the highest level of market share in both channels in core categories.*Enhance product portfolio with many permanent listings in all customers.*Initiate co‑created programs with customers to unlock growth opportunities.*Develop strategies for customers’ e commerce channels with eComm team*Plan and execute the first‑time cross‑company exclusive O+O shopper campaign in Perfumeries.*Led an awarded "Process Optimization Project" with the logistics teams.*Coach customer development executives regarding all customer development processes. Show less

  • Customer Development Team Leader

    Oct 2024 - now

  • Retail Marketing Manager

    Feb 2022 - Nov 2024

  • Customer Development Manager

    Jul 2018 - Feb 2022

  • Customer Development Executive

    Feb 2017 - Jul 2018

  • Assistant Customer Development Executive

    Jul 2015 - Feb 2017

  • Management Trainee

    Jul 2015 - Jun 2016