Anshika Goel

Experience

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  White Panda

  Apr 2020 - May 2020

  Content Writer

  - Wrote quality product descriptions- Learned to deliver on tight deadlines

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  Josh Talks

  Jul 2020 - Aug 2020

  Content Developer

  - Developed soft skills courses under the Josh Skills app, which included ideating written and graphic content.- Creatively conceptualized the courses in a story format for better engagement.- Effectively coordinated with and managed a team of 5 video editors to get work done as needed.

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  Girl Up Rise

  Jan 2021 - Jun 2021

  Volunteer

  - As part of the PR and Outreach team, actively reached out to potential collaborators and realised collaborations on Instagram.- As the North Zone Head of the Pad Donation Drive, managed a team of 5 volunteers to collect sanitary pad donations at North Delhi and get them together at one place.- Being the SPOC for interested donors, managed the logistics to pick up and deliver the donations in the middle of the pandemic.

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  Vakaao

  Apr 2021 - Jul 2021

  Entertainment Writer

  - Wrote 114 well-researched articles about popular content in Indian media including movie reviews, breakdowns and thought pieces. - Learned and implemented SEO strategies for the content to rank on Google.

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  Pratisandhi Foundation

  Aug 2021 - Jun 2022

  - Lead a team of 13 content writers to produce articles about topics under sexuality education.- Designed, curated and scheduled the bi-weekly e-newsletter along with preparing manuals/handbooks about taboo topics like sex toys.- Proofread content and developed strategies to enhance readership and community engagement.- Devised volunteer guidelines and overlooked the functioning of the Editorial department.

  • Editor In Chief

    Nov 2021 - Jun 2022

  • Editor

    Aug 2021 - Oct 2021
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  Leo Burnett

  Jun 2022 - Nov 2023

  Brand Services Associate

  - Managed well-known brands like Popeyes (Jubilant FoodWorks), Del Monte, Slice, Tropicana and Nimbooz (PepsiCo juices)- Being the agency POC for Popeyes, successfully aided the execution of major campaigns of Popeyes like ICC world cup "Ticket to Australia" campaign, store launches in Bengaluru, new store launch in Chennai, and new product launches. - Managed and delivered the day-to-day marketing requirements of the client.- Effectively coordinated with the internal team to get creatives made and eventually release artworks even in the paucity of time.- Learned to work under pressure and deliver quality work within tight deadlines. - Show less

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  Hoop

  Dec 2023 - now

  Founders’ Office - Marketing