Ayman Fat'hi

Experience

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  Matrix Advertising LLC

  Jan 2013 - Oct 2014

  Sales Advisor

  Google AdWords Sales Advisor

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  Hashtag Advertising

  Oct 2014 - Mar 2016

  Digital Marketing Executive

  Digital Marketing & Advertising Account Manager

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  Kijamii

  Jul 2017 - Sept 2018

  Digital Media Planning & Buying Specialist

  • Developed media plans for pitches, successfully acquiring and retaining accounts.• Launched and optimized campaigns on Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Google AdWords, achieving a 25% average ROI improvement.• Utilized Facebook's Campaign Planner and Google's Keyword and Display Planner to enhance campaign performance.• Created reporting systems with Google Data Studio and Facebook Dashboard, improving performance and reducing reporting time.• Advised on media strategies, leading to a 15% increase in reach effeciency.• Collaborated across industries (Automotive, Banking, FMCGs, Real Estate) to adapt strategies and maximize campaign effectiveness. Show less

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  Ghabbour Auto

  Oct 2018 - Aug 2019

  Digital Marketing Section Head

  • Led strategy and management of paid campaigns across AdWords, Instagram, and Facebook, achieving a 20% increase in lead generation and 15% reduction in cost per lead.• Audited and optimized agency performance, resulting in a 10% improvement in campaign efficiency.• Developed a custom reporting system, providing real-time insights and reducing reporting time.• Collaborated across departments for integrated campaigns, contributing to a 25% increase in digital reach.• Prepared project reports for senior management, refining strategies and providing data-backed recommendations. Show less

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  Zenith

  Aug 2019 - Oct 2020

  Senior Media Executive

  • Managed paid digital marketing campaigns across AdWords, Instagram, and Facebook for 5+ clients, achieving a 20% average increase in campaign ROI.• Developed a centralized reporting system with Google Data Studio, improving reporting efficiency.• Led annual media plans and pitches, securing key clients and expanding the digital marketing portfolio.• Forecasted media budgets, achieving 15% efficiency gains in spending.• Implemented innovative campaigns that increased brand awareness and engagement by 25%.• Optimized campaigns through ROI analysis and A/B testing, enhancing conversion rates by 12%. Show less

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  Elmenus

  Oct 2020 - May 2022

  Digital Performance Manager

  • Managed paid digital marketing campaigns across AdWords, Facebook, Instagram, TikTok, and Ad Networks, achieving a 25% increase in new user acquisition.• Developed a reporting. system around marketing funnels, leading to a 15% improvement in conversion rates and a 25% increase in user acquisition• Analyzed user data by OS, location, and attribution, optimizing & reducing CPA by 18%.• Built an in-house knowledge base for marketing content, streamlining campaign creation and ensuring consistency.• Monitored conversion tracking using Google Analytics, mix panel, Adjust, and Tableau to enhance user acquisition strategies.• Drove user base growth, contributing to a 20% increase in user retention. Show less

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  Majid Al Futtaim

  Aug 2022 - now

  Performance/Digital Marketing Manager

  • Led digital marketing across multiple channels, achieving a 18% increase in conversion rates, 15% reduction in cost per acquisition, and 30% increase in ROAS.• Managed a team of 3, overseeing strategy, media planning, and performance marketing aligned with annual targets.• Collaborated with CRM teams to enhance customer reactivation, increasing customer lifetime value (LTV).• Monitored conversion tracking through Google Analytics, Adjust, and Tableau for continuous optimization.• Analyzed data for growth opportunities, leading to a 12% increase in user engagement.• Utilized A/B testing to improve campaigns • Managed marketing budgets, optimizing spend to ensure cost-effectiveness. Show less