Ravindranath K

Experience

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  HTA

  Jan 1994 - Jan 1999

  Media Executive

  Roles & ResponsibilitiesMedia operations for the client like Pepsi, Nestle and Nike etc. Media buying for south centric channels.AchievementsInitially my role was to help the account managers to implement the approved plans, reconciliation of approved plans, interacting with media for missed spots and its make-goods etc. Later on, I was asked to handle implementation of the approved plans of the client Pepsi & Nestle brands. After understanding my performance, I was awarded to handle the implementation and South Channel program buying portfolio of the client Nestlé’s different brands like Maggi Noodles, Maggi Pickles, Milo, Sunrise Coffee, Milky bar, KitKat etc. I was the team member when the brand “KitKat” launched in India with a caption of “Have a break, Have a KitKat” in 1995. Show less

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  Mccann Erickson Worldgroup

  May 1999 - Nov 2000

  Media Executive

  Roles & ResponsibilitiesImplementation of various media plans of print, television and cinema. Media buying of south centric channels.AchievementsWorked with well-established clients like Good Year, MasterCard, Gillette (brands are Mach3, Turbo, and Vector3 etc.)

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  Madison Media

  Nov 2000 - Jan 2002

  Senior Media Executive

  Roles & ResponsibilitiesImplementation of various media plans of print, television and cinema. Media buying of south centric channels.AchievementsWorked with premium clients like Maruti Udyog & Perfetti (brands Big Babol, center fresh, happydent, and Alpenliebe) etc

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  Hakuhodo Percept Pvt. Ltd.

  Jan 2002 - Dec 2003

  Media Supervisor

  Roles & ResponsibilitiesResponsible for setting up the Media department in the agency. Preparation of media plans. Media buying in Television, print, Cinema and outdoor. Implementation of media plans and Billing.AchievementsWorked with well-established clients like Panasonic, Ajinomoto etc.

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  EURO RSCG

  Jan 2004 - Feb 2005

  Implementation Manager

  Roles & ResponsibilitiesMedia implementing the multi-media plans of various brands. Getting competitive rates for television programs from the South India market. Reconciliation of television spots aired. Preparation of implemented media plan.AchievementsWorked with well-established client Reckitt and Benckiser’s brands like Dettol, Harpic, Cherry Blossom, Lysol, Veet, etc.

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  Carat

  Feb 2005 - Aug 2009

  Media Group Head

  Roles & ResponsibilitiesMedia planning in ATL, BTL media for various clients. Competition media spend analysis, client servicing, Implementation of approved plans, media buying in Print, Television, Cinema, OOH. New business development, credential presentation while meeting the client. In-charge of Chennai branch office, administration, timely billing to client, collections, preparation of MIS statement, internal communication with Management and Finance team.AchievementsInstrumental to bring a new client Aircel Cellular media account to the company. A team member launched the brand AirAsia in India. Introduced India media to the team of AirAsia in Tamil Nadu for media editorial support. I have executed an innovation advertisement for Aircel Cellular while suggesting a double spread ad in Ananda Vikatan, the popular Tamil weekly magazine, along with giving a discount coupon that can be converted into a new SIM card from the nearby Aircel office. The magazine cover pages (front and back) were printed in blue (aircel brand color) and the Front page picture was of Surya, who was the brand ambassador of Aircel Cellular. This activity gave an additional subscribers of one lakhs to Aircel with a short period of one month. Show less

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  PERCEPT MEDIA WORK PRIVATE LIMITED

  Sept 2009 - Jan 2011

  Associate Media Director

  Roles & ResponsibilitiesMedia planning in ATL, BTL, OOH for various clients. Client servicing, Implementation of approved plans, media buying in Print, Television, Cinema. New business development, credential presentation while meeting the client. In-charge of Chennai branch office, administration, timely billing to client, collections, preparation of MIS statement, internal communication with Management and Finance team.AchievementsWorked with well-established client like Panasonic, XS Real etc Show less

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  JELITTA PUBLICITY PRIVATE LIMITED

  Nov 2010 - Jun 2012

  Manager - Media

  Roles & ResponsibilitiesCreated separate media unit for Jelitta Advertising called JIMS-Jelittas India Media Services. Created new-media awareness to employees. Implemented media unit in all the 8 offices all over India. In charge of Learning & Development upscaling skills on various media tools using by top media agencies in India and setting up a system across branches. Prepared and presented media pitch presentation and competitive spend analysis. Created a media database for making ease accessibility to media owners and sales teams. Prepared and presented media presentations to various clients. Creating long term programs for clients to create brand building. Worked for well-established clients like Josco, VKC, South Indian Bank, etc. AchievementsThe new media awareness among the employees and their existing and new clients enabled them to create additional business to Jelitta Advertising in tune of new client acquisitions. Show less

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  Carat

  Jul 2012 - Apr 2017

  Media Director

  Roles & ResponsibilitiesMedia planning in ATL, BTL, OOH, Digital for various clients. Competition media spend analysis, client servicing, Implementation of approved plans, media buying in Print, Television, Cinema, OOH, Digital. Suggesting activation and events based on requirements. Preparation of post evaluation presentation after every activity and its presentation to client. New business development, credential presentation while meeting the client. In-charge of Chennai branch office, administration, timely billing to client, collections, preparation of MIS statement, internal communication with Management and Finance team.AchievementsI have worked with clients like AirAsia (the biggest low-cost airline), JFA-Modfurn (Furniture), Sterling Holidays, Nitta Gelatin, UD Media (An advertising agency in Chennai and provided all their media requirements for pitching new business and media plans for their clients. I have suggested to clients to explore digital media space, because client’s travel tickets are selling through online and provided them a digital strategy to explore it. It was a huge success and later client completely shifted their booking online. Show less

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  Self Employed

  May 2017 - Jun 2021

  Marketing Communications Consultant

  • Consultant for JJ Home Care & Hygenix Products - brand Cleantiz. Responsible for Company own outlets Management and business expansions.• Business Development Manager with ESARJEY MEDIA VENTURE PVT LTD (A One Stop Digital Solution Company) from January 2020 onwards. • Consultant for the product MediHoney for understanding their failures in product launch and the sale.• Consultant for Jelitta Publicity from January 2018 to December 2018 for providing strategic media plan, media buying guidelines, publication readership information, media data, Television analysis reports, demographic details, product profiles etc.• Consultant for Challenge Advertising for their various category clients for understanding competitive analysis, media buying, media planning, channels analysis, program analysis, publication analysis based on products target group. • Business Associate for Sands Digital Space (a Dubai based Digital Signage Solutions company). Sands Digital Space owns products like Video Wall, Video Wall Mosaic, Digital Pillars, Kiosks, Interactive Touch Screens, Digital Glass, etc. Show less

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  S N Laboratories

  Jul 2021 - Jul 2022

  Senior Manager
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  IProspect

  Jul 2022 - May 2024

  Manager

  iProspect is the Media and Digital division of Dentsu International. I am responsible for media planning, media buying, media implementation, billing, collection and business development, i.e. bringing new accounts to the branch. Preparing and presenting competition spend analysis report to clients. To manage monthly revenue to the branch and to maintain the required billing figures set by the Management.