
Anil Choubey
Summer trainee

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Skills
Business developmentMarketingManagementTeam managementCrmSalesLeadershipProduct developmentMarket researchPublic relationsCustomer satisfactionKey account managementAnalysisNew business developmentCompetitive analysisProject managementAbout me
Over 10 years of experience in Marketing (BTL / ATL)B2B/B2C, Alliances/Channel Sales/Direct Sales Devlopment for various Industries/Locations
Education

International school of business & media
2006 - 2008Pgpbm marketing & financial servicesactivities and societies: • case study of “ market analysis on brand relationship management ” • project on” organizational culture “of big bazzar. • presentation on current growth of retail in india. • project on “best five hr practices” of hcl info system. summer internship 6 months company: tatatele services ltd. job profile: marketing1. conducted product promotion activities as a team leader2. collecting database and analysis of benefitsproject title:1. strategies to crack non-traditional outlet for increasing subscriber base of tata indicom smart pco.2. analysis of loyalty programme “tata indicom smart pco cricket hungama” and making it more effective
Experience

Ttsl
Jan 2007 - Jan 2007Summer trainee conducted product promotion activities as a team leader collecting database and analysis of benefits supervising all the seven steps of selling conducting the final execution of loyalty program held by the company.

Carnation Auto India Pvt. Ltd.
Jul 2008 - Sept 2011Area manager business developmentmarketing – btl activity - 360 degree orientation, marketing calendar, space selling, pop material development. sales scheme/process formulation, implementing & monitoring across pan india. market research before launching “workshop on wheels(wow)” corporate tie ups and beat plan for promotion & operation. traffic generation through market specific campaigns monitored the performance of the various campaigns & enhance the productivity of the campaigns traffic enhancement at auto hub for business growth, tapping new areas for business and promotional activities coordination with genpact for telemarketing productivity/ conversion /other calling activities. successfully conducted activities and promotional campaigns for awareness a) responsible for bringing in new business ( customer acquisitions ) handling activations ( btl activations , various promotional activities , data base collection of target customers)b) corporate ties ups and generating leadsc) local fleets operators and leasing companiesd) maintaining a cordial relationship with insurance surveyors. identification of potential catchment areas for traffic generation tracking and reporting of the offers and offers in progress at the units. agency selection for various btl activities, branding and awareness of the unit. . show less

Mahindra Holidays & Resorts India Limited
Oct 2011 - Feb 2015Am-marketingdevelop marketing initiatives to expand customer base and to optimize sales & services of existing members,btl/atl activation in ncr regions undertaking promotional activities to ensure brand visibility and awareness in existing and new markets.telemarketing operations in-house as well as outsourcedvendor management, interfacing with creative and production agenciesto manage the marketing department budget

AXA Partners
Feb 2015 - Dec 2016Manager network india management of provider network (auto – assistance, accessories fitment, dealer on board) participate in planning for expansion of business in the area new franchisee acquisition by way of contacting potential partners delivering top-line/bottom-line targets ensure implementation of marketing and business strategies at all network platform quality management for all outsourced business of aai strategy planning to create new opportunities and trends of assistance services across india inspection business for across india rsa outstanding recovery from all vw group ( lamborghini, porches, audi, vw) daily escalation management show less

Aakash Educational Services Limited
Feb 2017 - May 2018Branch manager
Mahindra Holidays & Resorts India Limited
Jun 2018 - Feb 2021Senior Marketing Manager
Jun 2019 - Feb 2021Marketing Manager
Jun 2018 - Jun 2019

Tata Tele Business Services
Mar 2021 - Mar 2024Regional Marketing Lead
Apr 2023 - Mar 2024Sr.Manager Regional Marketing
Mar 2021 - Apr 2023

Wockhardt Hospitals Ltd
Feb 2024 - nowHead marketing & sales
Licenses & Certifications
- View certificate

Microsoft Azure Fundamentals (AZ-900) Cert Prep: 1 Cloud Concepts
LinkedInOct 2023 - View certificate

What Is Generative AI?
LinkedInMay 2024
Languages
- enEnglish
- hiHindi
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