Dr. Eng. Aktham Sawan

Experience

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  Jaffa.Net Software

  Sept 2005 - Aug 2007

  Oracle & VB.net Developer

  • Developed an HRMS (Human Resources Management System) for the Ministry of Education, leveraging Oracle Forms Builder for system development and Oracle Report Builder for document compilation.• Designed and implemented a Project Plan Management (PPM) system for the Ministry of Finance, ensuring efficient project tracking and reporting through Oracle Forms Builder and Oracle Report Builder.• Built an NDC (Non-Government Development Center) system for the NDC Company, enhancing data and reporting capabilities using Oracle Forms Builder. Show less

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  Hulul

  Aug 2007 - Mar 2012

  Senior DWH Specialist – Engineering and IT

  • Designed and implemented ETL workflows between Eppix, Minsat (Sybase DB), and DWH, ensuring regular delta data updates using Oracle Warehouse Builder for ETL mapping.• Developed ETL pipelines between Oracle Financial ERP and DWH, automating daily voucher and VAS charge updates for prepaid users and customer invoices for postpaid subscribers using Oracle PL/SQL.• Integrated the collection system with Oracle Financial ERP, enabling real-time customer payment tracking, optimizing financial operations through PL/SQL-based integrations.• Managed CRM Siebel deployments, ensuring seamless issue resolution and efficient rollout to production environments.• Integrated sales fee and e-point systems with DWH, supplying critical customer usage data from calls and VAS services, enhancing financial tracking using Oracle PL/SQL.• Developed a Collection System for Jawwal, streamlining invoice collection processes through Oracle Type Creator, improving customer payment efficiency.• Built and maintained BI reports for marketing, finance, and sales using Oracle Discoverer 10g, supporting strategic business insights.• Developed the Info2Cell System for customer cell information management at Jawwal, using Oracle Forms Builder to enhance data collection and customer tracking.• Managed over ten in-house systems, providing technical support to business users, overseeing software updates, and maintaining server reliability for enterprise applications. Show less

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  JAWWAL

  Mar 2012 - Aug 2021

  • Directed digital transformation projects, developing strategies and technology roadmaps to streamline processes, improve operational efficiency, and enhance the customer experience.• Supervised the development of advanced machine learning models, ensuring data uniformity, accuracy, and scalability in big data analytics.• Mentored and coached data scientists and analysts in building predictive deep learning models using TensorFlow and Python, achieving a 28% reduction in customer churn.• Oversaw the automation of a customer profiling system, ensuring over 250 records were updated daily, providing actionable insights for targeted marketing campaigns.• Managed the development of a product recommendation system using Python (Pandas), leading to a 3.5% increase in opted-in customers.• Championed marketing workflow automation, replacing manual processes with direct connections to Data Warehouses (DWH) and Big Data systems, optimizing efficiency and reducing processing time.• Led the creation of executive dashboards, leveraging ODV, OBIEE, and Python visualization libraries (Plotly, Seaborn, Matplotlib) to enhance decision-making at the leadership level.• Guided teams in building NLP models with Python (NLTK) for customer sentiment analysis, enabling businesses to evaluate campaign effectiveness and enhance customer engagement.• Directed customer segmentation initiatives, utilizing machine learning techniques such as clustering, geo-location analysis, and statistical modeling to drive cross-selling and up-selling strategies.• Conducted high-level sales analysis, advising senior executives on sector-specific performance, competitor trends, and revenue growth strategies Show less • Architected a business-oriented Data Warehouse (DWH) using Oracle Warehouse Builder, consolidating critical data from marketing, finance, and sales departments to streamline reporting and analytics.• Developed and managed interactive dashboards in OBIEE, providing stakeholders with daily, weekly, and monthly insights into key business metrics.• Delivered ad-hoc reporting solutions for sales, traffic, and refill metrics utilizing Oracle SQL and Discoverer, supporting agile decision-making.• Designed machine learning models for marketing and sales optimization, including churn prediction, customer segmentation, and refill optimization, enhancing targeted marketing efforts.• Increased loyalty subscriptions by 22% through Next Best Handset analysis, leveraging customer behavior insights to drive customer retention and satisfaction.• Improved cross-selling and up-selling initiatives using association algorithms, identifying high-probability services tailored to customer needs.• Revived inactive customers through Six Sigma statistical analysis, offering personalized incentives based on in-depth subscriber behavior analysis.• Utilized advanced analytical tools such as Oracle Data Miner, SPSS, and SAS to analyze consumer patterns and trends, generating actionable insights for business growth. Show less

  • Big data section head- Marketing

    Sept 2015 - Aug 2021

  • Senior DWH/BI engineer- Engineering and IT

    Mar 2012 - Sept 2015
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  DRC | دي آر سي

  Aug 2021 - Oct 2021

  Data and Business Intelligence Manager

  • BI Tools Management: Ensured the effective utilization and optimization of BI tools across the organization, enhancing data accessibility and reporting capabilities.• Requirement Gathering: Collaborated with business stakeholders to gather reporting and analytics requirements, translating them into actionable data solutions that align with organizational goals.• Data Quality and Governance: Led data quality initiatives to ensure accuracy, completeness, and reliability of datasets. Established data governance practices to maintain data integrity, security, and compliance.• ETL (Extract, Transform, Load) Processes: Oversaw ETL workflows, managing the extraction, transformation, and loading of data from multiple sources into data warehouses for streamlined analytics.• Team Management: Led a team of BI analysts and data professionals, assigning tasks, providing strategic direction, and ensuring timely project delivery within scope and business requirements. Show less

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  Abu Dhabi Agriculture and Food Safety Authority ADAFSA

  Oct 2021 - now

  Data Management Specialist

  • Leading the implementation of a Data Catalog and Data Quality framework on Microsoft Purview, enabling structured metadata management, data lineage tracking, and governance for enterprise-wide data assets.• Identifying Critical Data Elements (CDE) and defining Data Products to establish a Single Source of Truth (SSOT) for data-driven decision-making.• Developed an In-House Data Management & Quality Application using Oracle APEX, streamlining workflows for data stewards and owners while automating data quality reporting and governance.• Designed a holistic customer profile, consolidating diverse data sources into a unified view to enhance business intelligence and analytics.• Implemented Data Governance & Compliance policies, ensuring adherence to GDPR, HIPAA, and other data privacy regulations while fostering a culture of data accountability.• Spearheaded Master Data Management (MDM) initiatives, ensuring data consistency and integrity across systems.• Established robust Data Quality Assurance processes, including automated data cleansing, validation, and continuous monitoring for improved data reliability. Show less