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Michael Lee

Michael Lee

Technical Marketing Manager

Followers of Michael Lee693 followers
location of Michael LeeSan Jose, California, United States

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  • Timeline

  • About me

    Web Properties Manager at Kiteworks

  • Education

    • Missouri University of Science and Technology

      -
      Masters degree Computer Science

    • National Taipei University of Technology

      -
      Bachelor of Science (BS) Electrical and Electronics Engineering

  • Experience

    • Leadtek

      Apr 1996 - May 2000
      Technical Marketing Manager

      - Developed marketing strategies and campaigns for North America. - Built relationship with editors to enhance media coverage. - Performed detailed analysis of lead performance on a weekly basis, identified trendsand minimized Cost-per-Lead and Cost-per-Sale. - Promoted company image and established the website to maximize cyber presence - Coordinated between customers and product teams to process regional feature requests - Oversaw the performance of Support technicians to ensure service quality. Show less

    • Sunrise Telecom Inc

      Jun 2000 - Aug 2011

      - Built Sales Portal website to shorten the communication distance between sale force and product teams. - Built Customer Portal website to enhance customer experience, reducing Support dept load, improving service quality - Configured email templates and newsletter campaigns using Marketo. - Led video projects from storyboarding to finish with 3rd party vendors. - Generated customized statistics reports (Webtrend-based and in-house based) - Implemented best-practice SEO, achieved top 5 organic Google ranking in cable testing category. - Website globalization and localization (Chinese, French, German, Japanese, Korean) Show less - Established PHP/MySQL based Content Management System for US/international websites. - Mananged sales leads using customized databases. (MS SQL Server) - Marketing automation: established customer database to issue newsletters forcustomer care related content as well as new product introduction. Established prospectdatabase to distribute product news for screening qualified leads. - Front-end: graphic/image design, process, optimization. - Coded/managed accessory shopping cart (Perl based). - Produced browser-based product training materials. - Video & audio editing/optimizing for online demos/presentations - Created/maintained Flash based banner/animation. Show less

      • Online Marketing/Web Properties Manager

        Jul 2008 - Aug 2011

      • Webmaster

        Jun 2000 - Jul 2008

    • Infoblox

      Jan 2012 - Jul 2017
      Corporate Webmaster

      Perform hands-on tasks in following areas - Responsive design for web browsers and email clients - A/B testing - Google Analytics and GTM configuration, report creation - Eloqua/Marketo landing page front-end and back-end setup, form/campaign configuration - WordPress custom coding for front-end, back-end, and data connection - HTML5/CSS3/PHP/MySQL/Jquery/Ajax - 3rd-party API/code integrationOther involvements: - CMS: Adobe CQ5.5, Drupal, WordPress - SEO - Marketing automation, web form optimization - Project management: in-house and outsourcing - User experience improvement - Large website migration Show less

    • Kiteworks

      Aug 2017 - now
      Web Properties Manager

      - Oversee comprehensive website operations, focusing on development, AI integration, and performance enhancements.- Develop AI-driven tools for content creation, quality checks, and accurate industry-specific translations.- Lead a development team in task allocation, code debugging, and workflow optimization for streamlined operations.- Implement advanced analytics tools like Google Analytics 4, HubSpot, and Looker Studio to track and analyze user behavior.- Enhance website UI/UX through continuous research and application of customized design and technology solutions.- Integrate essential partner tools to improve user engagement, including web chat functionalities, lead gen widgets, and promotional pop-ups.- Manage and optimize WordPress environment, ensuring efficient plugin functionality and security.- Employ A/B testing and user journey analysis to refine user interactions and increase conversion rates.- Collaborate with stakeholders and third-party vendors to deploy effective web assets and digital campaigns.- Execute SEO and global accessibility initiatives, leveraging tools like Ahrefs and Yoast to improve ranking.Competencies:- Website Management- AI Integration and API-based tool creation.- UX/UI optimization- Google Analytics, Google Tag Manager, Google Search Console- HubSpot customization- WordPress customization/plugin- A/B Testing- SEO- Team management/workflow optimization- Digital Campaign Enhancement Show less

  • Licenses & Certifications

    • Project Management: A Team Approach

      PMI (Project Management Institute), Rep#: 2768 Effective Training Associates
      May 2016

  • Honors & Awards

    • Awarded to Michael Lee
      Super Bloxer Award Infoblox Sep 2016 This award recognizes the efforts and behaviors that support company's mission and values. Specifically it's for the new website launch with new look and feel and its powerful back-end engine to drive the revenue.
    • Awarded to Michael Lee
      Can-Do Award - Employee of the Quarter Infoblox Nov 2014 "Can Do" acknowledges employee who takes initiative regardless of organizational boundaries, makes solving a problem their personal responsibility and priority, musters the right resources (across departments if necessary), assumes accountability and eagerly perseveres until the mission is accomplished or the problem is solved.

  • Volunteer Experience

    • Photographer

      Issued by Tzuchi Foundation on Nov 2002
      Tzuchi FoundationAssociated with Michael Lee