Philip Van Der Merwe

Experience

• 

  Bivio Consulting

  Sept 2009 - Jan 2015

  Business Development Manager

  Drove business growth by more than 107% in 5 months by drafting compelling blogs and syndicating content across social media platforms.Attained a 100% account retention and account expansion rate by creating a new service line centered on digital contests and digital community building.Built brand awareness and enhanced brand equity by reengineering the brand, improving the company's visual identity, developing a style guide including original graphics designed to outperform competitors, acting as an internal brand ambassador, and reinforcing the brand promise in print, digital, and audiovisual content.Met with client C-Suite executives, ran workshops for marketing and sales teams, designed digital marketing campaigns, managed initial marketing automation efforts, and ensured smooth hand-offs to client personnel to drive business performance.Increased service value by sourcing, pretesting, and further developing specialized talent to enable strategic outsourcing to best-in-class technical subject matter experts (SMEs) and world-class graphic designers.Ensured clients satisfaction and retention by crafting creative briefs, troubleshooting digital marketing outlier events, and assuring continuous improvement around all engagement.Secured referrals by building client dashboards and performance scorecards that enabled C-suite clients to monitor the return on investment (ROI) from Bivio services, assessing client satisfaction at regular intervals, and offering to make enhancements ahead of client requests. Show less

• 

  DesignerProfits.com

  Sept 2015 - Jan 2016

  Managing Director

  Empowered small-to-midsized (SMB) business owners to jumpstart their profits and turn their in-house teams into increasingly reliable go-to resources.Enabled the SMBs to implement profit-driving applications (e.g., customer relationship management [CRM] and content syndication systems) and attain real-world business objectives, especially earnings growth.

• 

  Zailab

  Jan 2016 - Jan 2020

  Increased revenue, operating efficiencies, and earnings growth by improving communications between customers and marketing personnel and by translating business needs into technical requirements.Served as de facto product manager, supporting cross-functional project work towards increased customer satisfaction, retention, and referrals. Assured the viability of three key accounts in the U.S. by (1) simplifying complex SaaS capabilities in live C-Suite demos, (2) providing very important top officers (VITOs) with just-in-time (JIT) training and system implementation support, and (3) and ensuring the SaaS delivered on required real-world results including increased revenue, operating efficiencies, earnings growth, risk mitigation, and competitiveness. Increased operating efficiencies and reduced the cost of sales by leading business process reengineering (BPR) efforts across three levels of marketing personnel.

  • Channel Sales Engineer - Tech Lead

    Jan 2019 - Jan 2020

  • Channel Sales Account Manager

    Sept 2018 - Jan 2019

  • Digital Marketing Manager

    Jan 2016 - Sept 2018
• 

  Digital Service Partners

  Jan 2020 - now

  Founder & Managing Director

  Drive bottom-line results for innovators, entrepreneurs, and executives in enterprise-grade startups and small-to-midsized businesses (SMBs) that seek marketing success and are in need of branding, revenue, and scalable earnings.Gather insights for executive decision making.Convert those insights into audiovisual content, easy-to-use templates, and other marketing automation tools and assets.Increase brand equity, revenue, and earnings through an automated and applied real-time marketing and learning platform. Show less