Nishwa Ashraf, MCIM

Experience

• 

  Ascension

  Jan 2008 - Jan 2008

  PR Assistant
• 

  IPC Media

  Jan 2008 - Jan 2009

  Online Editorial Intern
• 

  Society Today Magazine

  Jan 2009 - Jan 2009

  Staff Writer
• 

  Neville McCarthy Associates

  Jan 2009 - Jan 2009

  Junior Account Executive
• 

  Hearst Magazines UK

  Jan 2009 - Jan 2010

  Freelance Writer (Reveal Magazine | Reveal.co.uk)
• 

  CEB, now Gartner

  Jan 2010 - Jan 2014

  Digital Content Marketing Editor (Melcrum.com)/ Assistant Editor (SCM Magazine)

  Melcrum, a CEB company, is a best practice insight and technology company providing innovative solutions to communication leaders across the globe. • Social media strategyEnhance awareness of the brand, its products and services, drive acquisition, educate existing and potential users, enhance customer service, create advocates and collect analysis and feedback. This strategy has increased Melcrum's presence, voice and influence in the Communications community, and has contributed to an increase in traffic to the website via Twitter (1860%), LinkedIn (674%) and Facebook (754%).• Editor - Melcrum.com Plan, prepare and publish SEO-optimized content for online dissemination. Prepares articles from knowledge of topic and editorial position of publication, supplemented by additional study and research. Liaise with Marketing to design and deliver web campaigns. As well as improving user experience, a regular editorial schedule has seen improvement in direct traffic, new and returning visitors by 2.5 minutes. Also decreased returning visitor bounce rate has fallen by over 10%.• Assistant Editor -Strategic Communication Management (SCM) magazine SCM is the world’s leading publication for internal communicators. Content is generated through marketing and sales leads, internal and external social media, industry and internal events, and business and consumer digital and print publications. The types of people I interview are senior communication professionals at some of the world's leading organizations and industry thought leaders. • Editor - Melcrum's Bulletin (e-newsletter) Create and manage editorial content. Sponsor liaison and developing sponsor relationships. Reaching an average of 20,000 subscribers, I've implemented an editorial schedule which regularly sees an open of 10-15% and 5% + click-through to Melcrum.com, an increase of 12% over the last 12 months. Show less

• 

  LexisNexis UK

  Jan 2014 - Nov 2014

  Digital Editor | LexisPSL

  LexisNexis, a leading global provider of legal research and content-enabled workflow solutions.• Managing the creation and support of new content and enhancement of existing content across the LexisPSL UK online portfolio — an online subscription-only service for legal professionals delivering practice-area specific guidance, checklists, precedents, forms, drafting notes, legal analysis and news.• Working on LexisPSL product with the designated content management system (PAM) to agreed procedures and processes.• Delivering new LexisPSL and other Practitioner Solutions content projects to agreed timelines and quality.• Editing in XML.• Thorough review of content for sense and conformity to house style — both internal and external authoring model — incorporating proof reading legal content, style correction and adherence of style guides.• Offshore company management — supplying content for conversion and QA of offshore work.• Cross-department collaboration and best practice advocate, including PSLs, Editorial, Fabrication and Developers. • Management (PAM) system — uploading new content, adding taxonomy codes and forms information, checking links, daily uploads.• Editorial content tasks including, converting Word documents into XML, adding excerpt links, correcting broken links, current awareness conversion and publishing.• Testing of enhancements to editorial systems. Show less

• 

  LexisNexis Pacific

  Nov 2014 - Apr 2015

  Content Marketing Specialist | LexisNexis Practical Guidance (LNPG)

  ***TRANSFER FROM LONDON, UK TO SYDNEY, AUSTRALIA OFFICES***LexisNexis, a leading global provider of legal research and content-enabled workflow solutions.Transfered from LexisNexis UK (London) to LexisNexis Pacific (Sydney). Here I undertook a specialist project management consultant role in which I developed strategic content marketing recommendations for LexisNexis.com.au and LexisNexis.co.nz LNPG product.

• 

  King Content

  Apr 2015 - Dec 2016

  Global Commercial & Marketing Editor

  Bridging the relationship between the editorial and commercial streams of award-winning global content marketing agency to drive business growth and profitability through creative integrated content marketing solutions. This role required commercial acumen, editorial expertise and client-centricity. Clients include: Cisco Systems, Intuit, Primo Smallgoods, Lenovo, Singapore Changi Airport and Westpac. • Strategic input to business development, identifying new revenue streams and revenue generation. • Developing proposals and responding to tender requests, RFPs and RFIs for new and existing business. • Project management support to core teams and clients for the development of high-impact campaigns.• Proactively pitching King Content services to external prospects and clients, that is: content marketing campaigns and strategies, content development, social media, native advertising, and content hubs.• Ensuring fulfillment of day-to-day strategic, editorial and production requirements of accounts across client portfolio.• Developing commercial collateral and quality control for go-to-market products, inc. Facebook Topic Data. • Marketing activities to support King Content brand.• Managing companywide roll-out of CRM platform, Salesforce. Show less

• 

  The NRMA

  Jan 2017 - Sept 2020

  Senior Digital Marketing/ Content Strategy Lead

  *Awarded NRMA Brand Ambassador 2019Strategic planning and execution of digital content marketing always-on, campaigns, events and end-to-end content production across the complete vertical portfolio for NRMA – Australia's largest member organisation, servicing 2.6m members. • Integrated, omnichannel digital content strategies.• Functional content calendars across vertical categories, taking a channel agnostic approach.• Content inventory and audits.• Optimisation, growth and conversion for owned channels, including: web (mynrma.com.au), app (mynrmaapp), social, email and push. • Production of multimedia assets, managing in-house producers, agencies, contractors. • Optimising mynrma.com.au – a unified B2C/ B2B resource and e-commerce experience (Domain authority of 60, 800k organic sessions p/m). • Developing SEO-optimised copy (long-form, short-form, UX).• Atomising content per amplification strategy for social channels (LinkedIn, Instagram, Twitter, Facebook), and Influencer and native campaigns. • Brand guardian (style-guides, tone of voice), sub-editing, proof-reading.• Initiating external partnerships for cross-promotion, link-building and affiliate marketing.• Managing budgets and fundraising for content development. • Continuous improvement and Governance for digital content processes.• Measurement and reporting.• Cross-departmental collaboration.• Campaign and project planning, management and delivery. Show less

• 

  EPAM Systems

  Nov 2020 - now

  *Awarded EPAM Impact 2021: Business Operator Consultant at EPAM Systems (NYSE: EPAM) - a leading provider of global product development, digital platform engineering, and digital and product design.Clients include: Bacardi, Johnson & Johnson, Mars Inc., INEOS Automotive, OneFootball, Telia CompanyForbes 25 Fastest Growing Public Tech Companies (2013 through to 2020), and Fortune’s 100 Fastest-Growing Companies (2019, 2020)

  • Associate Digital Content Strategy & Marketing Manager

    Jun 2022 - now

  • Lead Digital Content & Marketing Strategist

    Dec 2021 - Jun 2022

  • Senior Digital Content & Marketing Strategist

    Nov 2020 - Dec 2021