Cairbre Sugrue

Experience

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  Systems Publicity

  May 1997 - Apr 1998

  Account Executive

  * Began PR career at regional PR agency developing a passion for the profession and the technology industry* Gained important media relations experience through events such as organising the attendance of UK business journalists at a major Phillips event* Opportunity to hone writing skills as required to create a number of thought leadership materials for Phillips around highly innovative technology

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  Weber Shandwick

  May 1998 - Apr 2005

  * Successfully led major pan-European accounts for the agency* Planned and executed major thought leadership project for Oracle around Grid Computing, whose success led to its global adoption* Planned and executed PR programme for Oracle OpenWorld Paris, which was attended by 80+ European media* Planned pan-European media and analyst relations programme to position Sprint International, a US telecoms company, and drive acceptance of its early stage technology* Board responsibility for operational, line management and new business activities Show less * Delivered PR programmes for a variety of technology firms, including dot coms, storage hardware and enterprise software companies* Succesfully secured broadcast, national print and trade media coverage for start-ups during the highly competitive 'dot com' period* Developed effective writing and media relations skills * Major clients including Seagate Technology and SSA Global* Part of the Global Shandwick team, which won the 1999 Creativity in Public Relations Award (CIPRA) sponsored by Inside PR and Reputation Management for the best International programme for Orbcomm, a satellite communications company Show less

  • Rising to Associate Director

    Sept 2001 - Apr 2005

  • Rising to Account Manager

    Apr 2000 - Aug 2001

  • Rising to Senior Account Executive

    May 1998 - Mar 2000
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  Oracle

  May 2005 - Aug 2009

  Senior Director Corporate Communications

  * Continued product PR mindshare vs competition through period of significant change * Developed positioning and storytelling materials to position senior UK executives as key contributor to the innovation and education agendas * Organised thought leadership activities to position Oracle and global executives to key audiences, such as Financial Services* Part of the team co-ordinating Financial Services communications across EMEA and responsible for product PR across the UK, Ireland & South Africa* Leveraged diverse resources to continually innovate around areas such as internal communications, next generation communications technologies and thought leadership agendas Show less

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  Edelman

  Sept 2009 - Apr 2012

  Managing Director UK Technology Practice

  Responsible for existing client relationships and for growing the practice, which is the UK’s Number One Technology Agency (PR Week league tables 2010) and includes specialisms in consumer electronics, clean technology, digital entertainment and analyst relations.

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  100%Open

  May 2012 - Jan 2018

  Member of Advisory Board

  100%Open is a global open innovation agency, headquartered in London. We help enterprises discover innovations from outside their boundaries. 100%Open combines expertise, networks and collaboration tools to find or produce new technologies, products and services. These may come from new or existing suppliers, consumer crowds or customers. 100%Open combines business acumen with extensive hands-on experience of implementing successful open innovation.

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  Waggener Edstrom

  May 2012 - Sept 2014

  General Manager UK

  Was responsible for the UK operation, overseeing its B2B/Technology, Healthcare, Digital and Insights & Analytics teams. Developed and delivered strategy,covering team and professional development and new business, as well as taking a leadership role with key accounts. During tenure supported a number of initiatives to improve marketing and new business culture, creativity and integrated communications strategies and was an active member of the European Board of Waggener Edstrom EMEA.

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  Sugrue Communications

  Sept 2014 - now

  Founder and Principal

  We are experts in B2B communications specialising in technology brands. We deliver award-winning creative campaigns for some of the world's tech leaders. Our talent lies in the smart use of on- and offline content and media to make our clients' budgets go further, achieve maximum impact and meaningful results.