Cecile Labarde

Cecile Labarde

Sales Manager key account

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location of Cecile LabardeGujan-Mestras, Nouvelle-Aquitaine, France

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  • Timeline

  • About me

    Spécialiste Communication Internationale

  • Education

    • WUHAN Normal University

      1999 - 2000
      Chinese language and civilization
    • Institut national des langues et civilisations orientales (Inalco)

      1998 - 2002
      Master Chinese Language Culture and Civilization

      Chinese language and civilization studies (Contemporary Studies: International relations and Economy)

    • Aix-Marseille University

      2002 - 2005
      Master International Negotiation specialized on China

      International commerce, economy, communication, accounting, human resources, Chinese language.

  • Experience

    • Novotel Peace Beijing

      Jun 2004 - Jan 2005
      Sales Manager key account
    • Freelance - Cecile Labarde

      Jan 2005 - now
      Consultante en Communication Internationale - Spécialiste de la Chine 中法交流专家

      - Développement de Stratégies de Communication- Adaptation et mise en place de matériel marketing et promotionnel en plusieurs langues - Traductions: français, anglais, chinois- Relations publiques, relations média- Management de projet- Communication Strategy, intercultural communication support- Adaptation and implementation of marketing and promotional material, in several languages- Translation services: French, English, Chinese (mandarin)- Public relations, press relations- Project management Show less

    • FRENCH EMBASSY IN CHINA

      Feb 2005 - May 2005
      Event project manager

      - Development of a strategic plan including coordination, planning and team management- Follow up and complete project on time and budget- Logistic management- Events Operation

    • THALES CHINA

      Aug 2005 - Oct 2008
      Corporate Communications Manager

      - Support and manage all organizational events and initiatives through PR- Develop, maintain and oversee implementation of communication strategy, policies and procedure- Administer public relations policies and programs that cover the broad field of public relations activities- Establish relationships with community leaders and coordinates programs that promote corporate image- Media Relations- Message and content development of employee communications- Drafting and developing communications plans regarding significant company's announcements. Show less

    • OPENMIND-ASIA

      Sept 2008 - Oct 2010
      Project Manager-Freelance

      Creation and management of the agency briefs and projects.Events support and operation on site - China Fashion Week 2008 Closing Ceremony - Club France Anniversary Ceremony by the French Embassy in China - Clarins High definition Body Lift Launch Event in China

    • ENVISION PRODUCTIONS

      Oct 2008 - Oct 2010
      Project Manager

      - Create and implement television and movie concepts and production strategy- Development of marketing plans and materials to ensure the production process- Operate post production work according to the agency's marketing strategy- Develop and update agency's marketing material and strategy towards the foreign business community including management of the agency's website.- Support and manage all organizational events- Media relations

    • 3D STORM

      Apr 2011 - Jun 2016
      Marketing - Press

      - Create and implement marketing tools (catalogs, flyers, newsletters, video content...) - Prepare and manage all editorial content- Media and public relation, press monitoring- Creation and management of all content for the company website and social network pages- Direct & e-Marketing - Support and manage all organizational events

    • Université Bordeaux Montaigne (ex - Bordeaux 3)

      Sept 2018 - now

      Poste de Demi-Past dans l'équipe du Master Commerce International Pays Emergents, département LEA de l'UBM Département des Études ChinoisesDépartement LEA

      • Maître de conférences associé à temps partiel

        Sept 2023 - now
      • Teaching Fellow

        Sept 2018 - Sept 2023
  • Licenses & Certifications

    • Attestation de Stage "Les Fondamentaux de la Voix Off"

      L'Ecole de la Voix - Vox Populi
      Sept 2022