Amlesh Kumar✔️📥

Experience

• 

  Weizmannforex

  Jan 2014 - Jan 2015

  Sales Executive
• 

  Eureka Windoor Systems Pvt Ltd - India

  Sept 2017 - Feb 2018

  Digital Marketing Specialist

  Research and administer social media tools in support of clients social media strategy.Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.Developing customized and targeted SEO solutions to maximize effectiveness of Search campaigns. Conduct keyword research, competitive analysis, content optimization, meta-tag creationWorking with the development teams to improve site structure, optimize digital assets such as websites, mobile sites, applications, videos and social media platforms, and drive increased value from search engines, Lead generation, Website Optimisation. Advise, collaborate with, and synthesize feedback from Marketing, Product and Engineering partners to push for technical SEO best practices. Show less

• 

  Cafe Coffee Day

  Feb 2018 - Jul 2019

  Sr Digital Marketing Specialist

   Social Media Marketing- Linkedin, Twitter, facebook, Youtube etc.Handel Ad-words and social Media campaigning Liaison with advertising agencies Interact with courier Service company Blue Dart, Fedex,E-com, And Others. Contact with Re-sellers for marketing support.Lead generation & Sales supports activities Organizing of Webbing in various segment Manage Different types of seller account (Amazon,Flipkart,Zotezo,Paytm,infbeam)Hands-on management of the company’s organic search (SEO) marketing channel including analytics, on-page and off-page optimizations. Effectively integrate SEO best practices within the entire content production process across an array of assets.· Oversee paid search (SEM) and display advertising marketing channels across Adwords, retargeting and other pay-per-click (PPC) platforms. Optimize account performance through analytics, testing, and experimentation.· Optimize website experience to improve conversion rates. Work closely with designers and back-end web developers to execute website optimization projects, including A/B and multivariate tests.· Use Google Analytics to capture key site performance metrics to measure, test and improve our website conversion rate, and promote a good user experience.· Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization· Leverage data trends to optimize spend and performance of all digital activities· Planning and executing outbound campaigns to drive engagement and lead generation within a target account list. This will include email, paid media, webinars and content syndication.· web journey as easily as possible to convert visitors to leads and/or customers. Show less

• 

  Absolute Barbecues

  Jul 2019 - Jun 2022

  Assistant Digital Marketing Manager

   Brand Promotion and Marketing Strategy. Social Media Marketing- Linkedin, Twitter, facebook, Youtube etc.Handel Ad-words and social Media campaigning Liaison with advertising agencies Contact with Re-sellers for marketing support.Lead generation & Sales supports activities Organizing of Webbing in various segment Manage Different types of seller account (Amazon,Flipkart,Zotezo,Paytm,infbeam)Hands-on management of the company’s organic search (SEO) marketing channel including analytics, on-page and off-page optimizations. Effectively integrate SEO best practices within the entire content production process across an array of assets.· Oversee paid search (SEM) and display advertising marketing channels across Adwords, retargeting and other pay-per-click (PPC) platforms. Optimize account performance through analytics, testing, and experimentation.· Optimize website experience to improve conversion rates. Work closely with designers and back-end web developers to execute website optimization projects, including A/B and multivariate tests.· Use Google Analytics to capture key site performance metrics to measure, test and improve our website conversion rate, and promote a good user experience.· Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization· Leverage data trends to optimize spend and performance of all digital activities· Planning and executing outbound campaigns to drive engagement and lead generation within a target account list. This will include email, paid media, webinars and content syndication.· web journey as easily as possible to convert visitors to leads and/or customers. Show less

• 

  Unigage

  Jun 2022 - now

  Experienced Senior Paid Media Manager with 8+ years in Paid Media, adept at optimizing ROI through innovative cross-platform campaigns, data analysis, and team leadership. Seeking a role to apply strategic vision, analytics proficiency, and hands-on leadership to drive revenue growth and elevate Paid Media initiatives.• Strategically plan and execute paid media campaigns to boost brand visibility and drive customer engagement, leveraging expertise in platforms like Google Ads, Meta Ads and LinkedIn Ads.• Analyze data and key performance indicators to optimize advertising spend, ensuring maximum return on investment for the organization.• Lead and mentor a team of paid media professionals, providing guidance in campaign management, budget allocation, and staying updated on industry trends to keep our advertising strategies competitive.• Brands handled relevant to Home Furniture, Home Appliances, Fertility, Motor Gears, Automobiles, Office Furniture,Investment App, EdTech etc.• Utilizing Data Studio to automate report generation, enhance efficiency, and minimize manual intervention. Show less Highly Accomplished Digital Marketing Professional with a track record of driving successful end-to-end client engagements, optimizing digital channels, and enhancing marketing effectiveness. Proven expertise in managing paid media campaigns on Google, Facebook, and LinkedIn Advertising, resulting in increased brand awareness and improved ROI. Adept at designing and executing marketing funnels to boost lead generation, sales, and prospect conversions. Skilled in media planning, client onboarding, and implementing innovative strategies to achieve business objectives and drive operational efficiency. Strong leadership and team management abilities, with a focus on strategic planning and fostering business growth. Proficient in E-commerce, digital marketing, communication, and marketing strategy. Seeking new opportunities to leverage my skills and contribute to a dynamic organization's success. Show less

  • Senior Manager -Paid Media

    Aug 2023 - now

  • Digital Marketing Manager

    Jun 2022 - now