
Matthew Baker
3 x Regional Sales Manager & 2 x Key Account Manager Roles

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About me
Helping clients protect and safeguard their biggest assets of all. Themselves, their families and their businesses.
Education

Broxtowe College
1992 - 1994Business and Finance Business/Managerial Economics Distinction
University of Westminster
2016 - 2016CMAP Level 3 Mortgages and Insurance Distinction
University of Derby
1996 - 1999BA(Hons) Business AdministrationGraduated in Business Administration which included key modules in Marketing and Accountancy.

Loughborough University
1999 - 2000MSc Information TechnologyI graduated with a Masters in Information Technology from one of the leading institutes in the UK consistently ranked in the Top 10. My Thesis was written around web and database design for the national food chain "Upper Crust"
Experience

Bacardi
Aug 2002 - Jun 20123 x Regional Sales Manager & 2 x Key Account Manager Roles5 Promotions in 10 years into different key account and then sales management roles. I worked my way up through the corporate ladder very quickly. Driven by success and entrepreneurial flair my experience over the 10 years included:- Lead teams of 8+ sales managers in the high vol independent and national account on-trade sector- Management of 3 national accounts with a combined NSV of £450K with full P+L experience - Designed and implemented commercial finance training courses- Lead and help managed the London Christmas drive directing up to 35 sales and national account managers at any one time- Organised and lead recruitment drives and assessment centres - Exceed targets each and every year by 8%+- Gained extensive knowledge working with top groceries of Tesco, Sainsbury's, Asda and Morrisons through leading teams in this channel on building displays and driving incremental sales- Total territory main achievement with team was over £1m incremental sales in 2011 Show less

Property
Nov 2002 - nowProperty DeveloperI have always been driven by success in achieving more and one way of doing this is by gaining extensive experience purchasing property and developing them since the age of 26. Through hard work and drive I have turned a £6,000 investment into a £3.2 million property portfolio which spans across London, the South East of England and the midlands.

Britvic plc
Jul 2012 - Dec 2013Regional Sales ManagerManaging a strong team of up to 10 sales professionals within the impulse sector involving key independent and multiple retailers (Nisa/Spar/Londis)Responsibilities: • Promoted after 3 months to restructure the London team/SE team• Working closely with the national account teams to set and implement sales agreements • National account operations with key account MSOs worth up to £100 TCAchievements:• Lead the restructure of the London/SE sales force • Turned around the worst performing area to lead the way in new ways of working through project work and analysis• Exceeded KPIs by an average 11% over a 9 month period Show less

Sazerac UK
Jan 2014 - Sept 2014National Sales DirectorResponsibilities and Achievements:• Full P+L of department to the value of £480K with second line management experience • Setting KPIs, design and implementation of the new company structure and the development of the new intranet site for end user use• Set investment parameters to drive pouring contracts with key customers and national groups which to date has increased the number of volume agreements significantly • Participated in agency meetings and agreed brand plans and annual POS allocations • Led national sales meetings and created a one team ethos which until now never existed Show less

CPM International
Sept 2014 - Oct 2015National Sales Controller - Lucozade Ribena SuntoryNational Sales Controller for a leading FMCG drinks manufacturer; leading a 3 tier sales management team of over 130 people within the Convenience and Grocery channels with a P&L worth in excess of £6.9 million. My role was to facilitate the relationship between CPM and Lucozade Ribena Suntory, set targets and achieve growth across all KPIs with my team of sales managers and executives. Brands included Lucozade, Ribena, V Energy, Robinson's, Fruit Shoot, Pepsi Cola and Orangina.

Bakerhill Associates Ltd
Oct 2016 - nowManaging DirectorFCA regulated, I build sustainable relationships with both private and commercial clients including high net worth individuals to obtain the best possible rates for insurance protection solutions tailored to their needs. My expertise is with 'Life', 'Income' and 'Critical Illness' Insurance policies providing a comprehensive and complete service with customer satisfaction which is of upmost importance. I am also niche in my field regarding business protection such as 'Shareholder' and 'Key Person' insurance for life and illness ensuring the company can carry on trading efficiently even when a dramatic end of life event this has taken place. Most businesses do not realise that there is a 50% chance of them being liquidated should they not have appropriate funds available to protect their business. Questions to consider : How will the business trade with the loss of a shareholder? Would the remaining shareholders like to be in business with the deceased's family? How would this impact the performance of the business? This is where I can help with extensive experience working alongside the biggest insurance providers in the market. W : www.bakerhill.co.ukE : matt.baker@bakerhill.co.ukT : 0800 195 2169M : +44(0)758 457 7005 Show less

AmBak Property Group Ltd
Mar 2018 - nowManaging DirectorWorking with investors to obtain a good return on investment through the security of property. Please ask or visit the website for more information here at AmBak Property Group W : www.AmBak.co.ukT : 0800 001 6826M : +44(0) 758 457 7005E : matt.baker@ambak.co.uk
Licenses & Certifications

CeMap Level 3
Certificate in Mortgage Advice PracticeOct 2016
FCA Regulated
Financial Conduct AuthorityMar 2018
Volunteer Experience
Community Response Volunteer
Issued by NHS Volunteer on Apr 2020
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