Kainerugaba Henry

Experience

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  Zain

  Mar 2009 - Jun 2010

  Data sales supervisor

  The job description includes the following; researching on new market opportunities, mapping out potential customers and competitors, determining unmet needs and market channels, contacting and conducting initial follow ups on sales prospects, providing status reports to management, creating and modifying documents using Microsoft office, excel and power point as well as performing other general duties related to the above.

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  CELLULAR SERVICES LIMITED

  Aug 2010 - Nov 2012

  Sales and Distribution Manager

  CSL is MTN Rwanda’s authorised franchisee. The company deals in electronic & card a-time phones and starter packs. The core mandate of my work resolved around sales and marketing of MTN products and services within Kigali (Kicukiro district) and Byumba (Gicumbi District) I ensured consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. I am also responsible for Identifying objectives, strategies and action plans to improve short- and long-term sales and earnings. Show less

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  Airtel Rwanda

  Jan 2013 - Jun 2016

  • Business relationship building with distributors and partners.• Motivation and management of sales team. Coaching and training.• Executing Market Development Projects in area to achieve Competency goals / objectives.• Routing / Distribution design to maximize Sales opportunities. Route to market.• Execution of retail trade promotions.• Develop and lead initiatives to grow and improve Airtel Customer Market Share( CMS)• Develop a robust and efficient Airtel Money retail footprint and REC growth.• Define and implement strategies/plans to grow and improve REC additions from Gross Adds• Strategize /plan to achieve Share of Gross Adds(SOGA) Show less • To ensure that distributor has required number of DSR’s, Supervisors & required infrastructure• To review the ROI of the distributor on monthly basis• Ensure to maintain SSO, SRO & ERC outlets as per the target.• Attending morning gate meetings• Training DSR’s/Distributor team for new product and initiatives.• Ensuring availability of standard sales reports at distributor’s office• Adhering to TAT for various processes as defined by Airtel• Visit Market (Route & Beat) of every DSR – Once a month at least Show less

  • Zonal Business Manager

    Sept 2013 - Jun 2016

  • Territory Sales Manager

    Jan 2013 - Sept 2013
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  The HEINEKEN Company

  Jun 2016 - Jan 2023

  Trade marketing for all beer and cocacola brands,overseeing sales operations,cold Chain and asset management.• Plan, develop and communicate sales strategies (Channel Strategies & Sales Operations) through the sales organization. • Provide seasoned leadership in the translation and execution of these strategies into impactful programs that will aid the achievement of defined business objectives across all product categories.• Ensure local market brand development by region, by channel and by outlet. This includes new product launches, trade activation programs and design implementation of picture of success. • Develop, coordinate the execution and oversee the implementation of all programs designed to increase visibility and ultimate off-take of the company’s product range in the country. • Manage and monitor trade investments and Point of Purchase infrastructure utilization and coordinate the execution of initiatives by the entire sales team in the country. • Develop the company’s trade promotional plan and communicate key details of such plans (Occasion, Brand, Pack, Price and channel) • Manage and evaluate trade promotions at all levels to achieve maximum returns.• Ensure alignment between the Sales and Marketing organizations on field sales needs and marketing initiatives, including budget management.• Monitor and improve processes to link all Trade Marketing activities with the activities of the Sales team. • Liaise with the Consumer Marketing Intelligence to improve processes that link corporate brand building activities and product development activities with Sales activities and forecasting.• Actively participate in the delivery of specific trainings to Trade Marketing and Field Sales team.• Develop, implement & evaluate category plans to meet profit objectives of the company• Oversee Cold chain, asset Management planning, and execution. Show less

  • Regional Sales Manager Kigali,East & Export

    Feb 2021 - Jan 2023

  • National Trade Marketing Manager

    Jun 2016 - Feb 2021
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  Africa Improved Foods

  Jan 2023 - Jan 2024

  Regional Distribution Development Manager.
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  Skol Brewery Ltd Rwanda

  Sept 2024 - now

  Head of Field