
Ankit Agarwal
Secretary General

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About me
Principal Product Manager, TikTok | Product Management, e-Commerce, Growth
Education

Jaypee Institute Of Information Technology
2010 - 2014Bachelor of Technology (B.Tech.) Information TechnologyActivities and Societies: Secretary General at Jaypee Model United Nations 2013 Under Secretary General at Jaypee Model United Nations 2012 Volunteer at 1st Formula 1- India Grand Prix Best Speaker at Jaypee Youth Parliament Training and Placement Cell Coordinator Member of Sub Core team for University' Annual Festival I took many Information Technology courses like Database Systems, Data Structures, Cloud Computing, Operating Systems, etc.I also took some important business courses like Customer Relationship Management, Quality Issues in Engineering, Social and Legal Issues, Project Management, Financial Accounting, Economics, etc.

University of Illinois at Chicago
2014 - 2015Master's degree Management of Information SystemsActivities and Societies: Member of INFORMS- UIC Chapter
Experience

Jaypee Model United Nations
Aug 2012 - Mar 2013Secretary GeneralLed an organizing committee of 60 people across 5 departments; in-charge of marketing and social media strategyHosted 500+ paying delegates from colleges across the countryCollaborated with United Nations Information Center and hosted United States Consulate’ spokespersonManaged the budget & negotiated sponsorship deals amounting to 350,000 INRCollaborated with United Nations Information Center and hosted United States Consulate’ spokesperson

University of Illinois at Chicago
Aug 2014 - May 2015•Tutored more than 100 students on advanced MS Excel for Operations and Supply Chain Management Gathered business requirements by interviewing the stakeholders and finalized user storiesDeveloped test cases; Designed use case, class diagrams, UX wireframes, data flow and sequence diagrams
Graduate Teaching Assistant
Aug 2014 - May 2015Project Management Intern (Capstone Project)
Aug 2014 - Dec 2014

American Medical Association
Jan 2015 - May 2015Research Intern•Developed an Analytics Maturity Assessment Model for healthcare organizations based on best practices in analytics•Designed an MS Excel tool to help define the maturity level of an analytics project

Littelfuse
Mar 2015 - May 2015Market Analyst Intern•Proposed implementation of CallidusCloud ICM potentially reducing overpayments by 10% and administrative cost by 15% •Prepared competitive analysis of commissions’ application vendors

Treasure Data, Inc.
Jun 2015 - Aug 2015Product Management InternWrote market requirements document for gaming analyticsDid market research on pricing models used in analytics industry to aid pricing strategyImproved the Google Analytics and Google Tag Manager implementation to track KPIs accuratelyWrote SQL basics tutorial as a product marketing collateralDeveloped a Python script to find prospective leads from 375K organizations in CrunchBase

HedgeACT
Aug 2015 - Dec 2015Front-end Development (Capstone Project)Defined the Minimum Viable Product and designed the UI for HedgeAct Alpha IndexDeveloped interactive web pages and KPI visualizations using HTML, CSS, JavaScript, jQuery and D3.js

ZEFR
Jan 2016 - Feb 2018▪ Increased training data input by 100% for ML models via launching a Tinder like video review product▪ Saved 10% work hours by creating of an automated campaign launcher for media campaigns worth $50M+▪ Generated 40% YoY growth in revenue for Q3’2017 by launching a new video inventory taxonomy tool ▪ Delivered cost savings of $120k annually by phasing out loss making products▪ Introduced and helped implement the concept of Objectives and Key Results (OKRs) across the product org Launched an User Account Management product for 5 ZEFR apps serving 300+ usersConducted cost-benefit analysis and reduced the usage of partner APIs by 10%Wrote copy for ZEFR’s upcoming website
Product Manager
Aug 2017 - Feb 2018Associate Product Manager
Jan 2016 - Aug 2017

Walmart eCommerce
Feb 2018 - Sept 2020▪ Led launch of multiple features resulting in 2.10% (~$252M) of incremental GMV across Cart and Add to Cart pages: o Redesigned of Post Add to Cart experience resulting in 117bps of incremental GMV o Led improvements to Add to Cart availability and error reduction resulting in 49bps of incremental GMV o Personalized basket building revamp resulting in 44bps of incremental GMV through cross-sell and up-sell ▪ Led the page rendering optimization resulting in 40% improvement in site speed on rWeb platform for Cart page ▪ Launched next day delivery fulfillment experience for Cart and Post Add to Cart pages▪ Created and ran the playbook for holiday readiness across Cart and Checkout pages in US market▪ Led product strategy for Checkout and Edit Order product team for the next generation Walmart platform▪ Launched and iterated on dozens of AB tests for Cart and Checkout area Show less
Senior Product Manager, Customer Experience
Feb 2020 - Sept 2020Product Manager, Customer Experience
Feb 2018 - Feb 2020

EBay
Sept 2020 - May 2024▪ Manage a 4-member product and operations team to deliver $110M in incremental GMV annually for eBay▪ Own business and product strategy, vision, roadmaps, and a $20M P&L for Loyalty and Incentives business▪ Generated savings of $70M by shedding a loss-making product line leveraging AB tests and ROI analyses▪ Improved ROI by 50% on buyer promotions using seller co-funding across Luxury and Fashion verticals ▪ Identified ~$60M underperforming incentive spend by leading the architecture of ROI architecture▪ Led cross functional teams across multiple BU(s), Design, Engineering, Analytics, Marketing, Legal, Finance, Customer Service, Operations and Business Partners/Vendors Show less ▪ Conceptualized a new loyalty program, eBay Top Star, for Sneakers business: oGenerating $2M in incremental revenue and a NPS of 80 oDelivered an ROI of +10% on the program spend oAcquired 2K high value customers from competitors and upward migrating existing buyers oRetention strategy to decrease customer attrition by 90% oBuilt a high value customer acquisition pipeline of approx. 70K customers▪ Received Level 5 Spot Award, highest level of award, for leading the development of eBay Top Star ▪ Reduced spam from incentives by 90% via optimization of audience targets Show less
Principal Product Manager, Loyalty and Engagement
Mar 2023 - May 2024Senior Product Manager, Loyalty and Engagement
Sept 2020 - Mar 2023

TikTok
May 2024 - nowPrincipal Product Manager, Growth TikTok Shop
Licenses & Certifications

Google Analytics Platform Principles
Google
Google Tag Manager Fundamentals
GoogleJun 2015
Google Tag Manager(v2) Essential Training
Lynda.com
YouTube Certified
YouTubeApr 2016
Honors & Awards
- Awarded to Ankit AgarwalEY Case Study Competition Winner EY Aug 2014 Case Study Competition Winner. The competition was conducted for all graduate business majors at UIC.
- Awarded to Ankit AgarwalBest Speaker at Jaypee Youth Parliament Jaypee Institute of Information Technology Sep 2012 It was a simulation of the Indian Parliament over two days contested amongst 250 speakers.
Volunteer Experience
Volunteer
Issued by Product Managers Association of Los Angeles on Jul 2016
Associated with Ankit AgarwalFacility Management
Issued by JPSI on Oct 2011
Associated with Ankit Agarwal
Languages
- enEnglish
- hiHindi
- frFrench
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