Joana Catela

Joana Catela

Demand Planning Intern

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location of Joana CatelaLisbon Metropolitan Area

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  • Timeline

  • About me

    Customer Marketing Manager | Bacardi-Martini

  • Education

    • Nova School of Business and Economics

      2013 - 2015
      Master's degree Management

      Activities and Societies: Nova Social Consulting Club; Study Trip to New York

    • ISCTE Business School

      2010 - 2013
      Bachelor's degree Management

      Activities and Societies: IUL Responsável

  • Experience

    • Lactalis Nestle

      Apr 2015 - Jul 2015
      Demand Planning Intern

      As an intern in Demand Planning at Longa Vida, I learned a lot about internal operations and I could understand the importance of a good supply chain management to produce reliable forecasts. Here, the main responsibilities I had include controlling the products' supply, managing stock ruptures and waste, and giving some support in new releases and to validate promotions. Another relevant task on my daily work was to analyze the deviations from sales’ forecasts, service level and stock coverage, alerting whenever these gaps could cause a considerable impact. Show less

    • Nestlé

      Mar 2016 - Mar 2017
      Sales Trainee

      Assisted the Key Account Managers - Coffee and Beverages Department: - Developed decision support documents (Profitability, Promotion Evaluation, Presence in customers’ Leaflets, Cardex and its impacts);- Reached out and analyzed the Sell Out;- Managed the online campaigns; - Helped preparing the Global Sales Meeting;- Used tools as Nitro and E-Foliotrack.

    • Lactalis Nestle

      Mar 2017 - Jan 2020
      • Trade Marketing Junior

        Apr 2018 - Jan 2020
      • Key Account Manager Assistant

        Mar 2017 - Apr 2018
    • SOGRAPE Original Legacy Wines

      Feb 2020 - Oct 2021
      Trade Marketing Specialist - On Trade
    • Sovena Group

      Oct 2021 - Jul 2024
      • Trade Marketing Manager Portugal

        Nov 2023 - Jul 2024
      • Trade Marketing Specialist - Oliveira da Serra e Fula

        Oct 2021 - Nov 2023
    • Bacardi

      Jul 2024 - now
      Customer Marketing Manager
  • Licenses & Certifications

    • CAE - Certificate in Advanced English

      University of Cambridge
    • Practical Category Management Workshop

      NielsenIQ
      Nov 2018
    • Category Management in e-Commerce 1.0

      NielsenIQ
      May 2023
    • Workshop sobre Gestão de Categorias

      Kantar
      Apr 2024
    • Curso de Iniciação à Prova de Azeites Virgens

      Instituto Superior de Agronomia
      Jul 2023
    • Programação em Linguagem SQL

      Citeforma
      Mar 2016
    • Spanish Language Course - B2 Level

      Instituto Espanhol de Línguas
  • Honors & Awards

    • Awarded to Joana Catela
      Member of Top IBS 15+ ISCTE Business School Recognition of academic merit during the Bachelor's degree.
  • Volunteer Experience

    • Volunteering Mission in São Tomé and Príncipe

      Issued by GASTagus
      GASTagusAssociated with Joana Catela
    • Volunteer

      Issued by Banco Alimentar Contra a Fome on Jan 2014
      Banco Alimentar Contra a FomeAssociated with Joana Catela
    • Member of the Founding Team

      Issued by IUL Responsável at ISCTE-IUL on Sept 2012
      IUL Responsável at ISCTE-IULAssociated with Joana Catela
    • Volunteer

      Issued by GASTagus on Jan 2015
      GASTagusAssociated with Joana Catela
    • Volunteer

      Issued by Fundação LIGA on Feb 2015
      Fundação LIGAAssociated with Joana Catela
    • Volunteer

      Issued by Elo Social - Associação para a Integração e Apoio ao Deficiente Jovem e Adulto on Apr 2015
      Elo Social - Associação para a Integração e Apoio ao Deficiente Jovem e AdultoAssociated with Joana Catela
    • Volunteer

      Issued by Re-food 4 Good on Feb 2016
      Re-food 4 GoodAssociated with Joana Catela