Shirley Pedrera

Experience

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  Rustan Commercial Corporation

  Jan 2001 - Jan 2007

  Merchandiser
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  Guess?

  Jan 2007 - Jan 2009

  Merchandiser
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  International Duty Free Shop

  Jan 2009 - Mar 2013

  Brand Assistant - LACOSTE (RTW & Accessories)

  PLANNING - business review with MM, DM and consultantsBUYING & ORDERING - deals with supplier in Paris, FranceRECEIVING/DISTRIBUTION - coordinates with Logistic Dept for the receiving and deliveries of merchandise to all locationsSELLING - monitors Sales, Assists sales staff in the Visual merchandising and sales techniques, coordinates all animation for specific events and launching. PRICING - proposes pricing with the ideal mark-up, monitors margin and proposes promotionsREPORTING - monitors sales and inventory managementADMINISTRATIVE SUPPORT - general operationsSPECIAL PROJECTS:Assigned as one of the SUPER USERS of the new system EPICOR and assigned as representative of Merchandising Department of International Duty Free Shops.ACHIEVEMENTS:- consistent #1 category for Fashion and Accessories Department - achieved 9% sales growth from Jan-Sept 2012 vs Jan-Sept 2011 (reporting to MM from Jan-Apr; reporting directly to DM from Apr to present)- achieved 9% sales growth for the year 2011 vis a vis 2010 (reporting to MM)- - achieved 44% sales growth for the year 2010 vs 2009 (reporting directly to DM) عرض أقل

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  HD Fashions, Inc.

  May 2013 - Jan 2014

  Merchandising Manager

  Merchandising(Trilogy & Yamamay)-Responsible in Planning of business dev & projects; includes preparation of Annual Department report to Management and CEO; Responsible in reviewing the Buying and Ordering of each department; includes OTB and Sales Forecast, Inventory Management; Responsible in Negotiation with the Consignors regarding the merchandise to be consigned, pricing and product deliveries; Responsible in monitoring Receiving and on-time Distribution of merchandise to all stores; working closely with warehouse department and stores; Responsible for establishing correct Pricing of each merchandise and creates Promotion for special events; Responsible in dealing and contacting all Principals in the United States for Trilogy department; Working closely with Store operations Managers and Supervisor (Selling) and conducts weekly store visit to ensure that merchandise are in good stock position, products are properly displayed, staff are well trained and all promotions are correctly implemented; Coordinates with Engineering, VMD, Stores for the opening and launching of new branch; Responsible in the preparation of daily, weekly, monthly, quarterly and annual Reports; Responsible to create and develop new system for Merchandising and warehouse processes; Responsible in selecting qualified people both Merchandising & Production.Production(Trilogy) Responsible in monitoring of the production status (from raw material to delivery of merchandise to warehouse); working closely with the Production Supervisor and Coordinator; Responsible in sourcing new local suppliers for production of the 5 US Brands: Illest, Crooks & Castles, GPPR, Hellz Bellz, BOTB; Responsible in quality control of the samples made by the supplier; Responsible in checking the correct cost and establishing good price for each product; Brands handled:Street wear -Illest, Crooks & Castles, GPPR, Hellz Bellz, BOTB, Stussy, Mink Pink, Obey, Lavand, Unbranded, Undefeated, Us VS Them Lingerie - Yamamay عرض أقل

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  PPCI

  Sept 2015 - Jan 2016

  Merchandise Manager
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  Galore

  Jan 2016 - May 2017

  Senior Buyer

  E-commerce