Anna Evans

Experience

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  Pepsmedia Ltd

  Jun 2010 - Jul 2011

  Social Media Marketing Assistant

  Pepsmedia is a social media marketing and web development agency based in Cambridge, UK, offering consultancy services to businesses of all sizes who want to enter the world of blogs, social networks and online communication. I worked with clients across different industries (including software, tax, chromatography), focusing on activities such as online reputation management and monitoring, community building, strategic planning to business blog design/launch, or email marketing.

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  Running with Crayons Ltd

  Aug 2010 - Apr 2012

  Community & Marketing for Alfred App

  I was the Community & Marketing gal for Alfred App (http://alfredapp.com), a Mac productivity application. Alfred received great recognition in 2011 and continues to appear in lists and awards for best Mac applications. As it's a small company, I wore many hats, including:- thinking up fun and creative marketing campaigns- helping build and manage the engaged Alfred user community- supporting the many Alfred users- writing copy for the website, blog as well as email newsletters- designing the FAQ and Support System- recording (and lending my voice to) over 35 videos Show less

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  Freelance

  Jan 2012 - Jul 2013

  Community & Digital Marketing Consultant

  Providing consultancy services in digital marketing, social media and community management to startups and SMEs. Clients across different industries, web application technology companies to consultancies & training providers.Example client: Moredays (the web's first time management tool based on images and graphics) - complete website copywriting, digital marketing strategy.

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  VisualDNA, A Nielsen Company

  Jul 2012 - Jul 2015

  After three years at VisualDNA and a significant increase in responsibilities during my time in the role, I was heading up marketing across the three core areas of HR, Ad Tech and Financial Services and reporting directly into the CEO.Working closely with the CEO and our Head of Strategy, I split my time between marketing strategy, brand management and creative campaigns, lead generation and helping to manage our team. Results included:- Creating and fully managing marketing strategy for Youniverse, a platform for ongoing psychographic assessment and taking stock of life, that resulted in the reduction of CPA by 90% while increasing conversion rates across the customer experience. - Successfully project managing the initial launch of a key analytics product (WHY Analytics) on a tight 2-month deadline. - Helping to build up and run an in-house agency-style team encompassing marketing, creative, copy and design- Managing & working with external PR agency team which resulted in press coverage including the FT and Daily Mail. Key areas of focus: go-to-market & digital strategy and implementation of highly targeted marketing campaigns, direct customer communication and engagement programmes, international brand development, research, reporting and analysis, bringing psychology and data into everything that we do. (Also Product Marketing Manager for part of this role.) Show less I oversaw inbound marketing, user engagement and all user communications across VisualDNA's consumer division.Responsible for content, tone of voice and messaging across multiple consumer-facing websites, including overseeing The Understanding Blog from concept through to implementation and editorial direction. Custodian of the VisualDNA brand and voice of users within the business.Specialising in content strategy and development, I delivered ongoing communication plans for VisualDNA personality quiz takers, primarily across our websites, social and email marketing channels with focus on user engagement.Key areas of responsibility:- inbound marketing (incl. content marketing, social media, community building, SEO)- engagement (focus on email marketing)- branding and messaging- user champion in the businessProjects included:The Understanding Blog - http://blog.visualdna.comThe VisualDNA Personality Test - http://personality.visualdna.comWho Am I? Big 5 Quiz - http://whoami.visualdna.comThe VisualDNA Research Lab - research.quiz.visualdna.com Show less

  • Marketing Manager

    Sept 2013 - Jul 2015

  • Consumer Communications Manager

    Jul 2012 - Sept 2013
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  Motivii

  Aug 2015 - Nov 2015

  Head of Marketing & Communications

  • Creating lead generation & client onboarding strategy for a SaaS product in the People Analytics space, targeting HR Directors & Heads of Talent within medium-to-large companies.• Setting up foundations of the customer relationship systems, including in-app on-boarding, full email sequence system, customer communications and ongoing retention programmes, including all the content. Interim August to November 2015.

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  Mastered

  Dec 2015 - Oct 2018

  Mastered enables talented professionals to do their best work. I led a marketing and sales team of 10 (including creative and performance marketers, sales and admissions managers, video producer, graphic designer) and oversaw all B2C acquisition for Mastered across:- Our core career and brand accelerators- Launching new management training accelerator- Launching new partnership courses Responsible for all marketing activity for Mastered with a focus on generating leads and helping convert them to enrolments for our career and business accelerator programs. I led a team of 5 direct reports across performance and creative marketing, overseeing acquisition budget of £1.3M and driving £4M revenue for the business. Marketing owner for three of Mastered's unique educational online programs:- Makeup: Mastered (10-month career accelerator)- Accessories: Mastered (10-month brand accelerator)- Nails: Mastered (4-month career program)Managing a team of six and responsible for the end-to-end customer experience (outbound marketing, customer communications all the way to customer enrolment), driving £1.3M revenue for the business.

  • Head of Marketing and Sales

    Mar 2018 - Oct 2018

  • Head Of Marketing

    Mar 2017 - Mar 2018

  • Marketing Communications Manager

    Dec 2015 - Mar 2017
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  Geckoboard

  Oct 2018 - Nov 2020

  Head of Marketing

  Geckoboard is a B2B SaaS technology business that focuses on SMBs and delivers impact through business dashboards. My role sat as part of the leadership team (reporting into the CEO) with core focus on re-building the foundations that would set the company on the path to growth. This included a major rebrand and relaunch, new website launch, multi-channel lead generation testing, new proposition and positioning for our product and a clarified target market. It was the only commercial role within the business. Show less

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  Loop Email

  Nov 2020 - Jul 2022

  Marketing Director

  Loop is a software business that is bringing team collaboration into the email inbox (intheloop.io) As the only marketing person within a small team (15 team members total), I was focused both on strategy as well as hands-on execution, designing go-to-market strategy, positioning, and responsible for increasing the number of leads and customers coming into the business

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  BizMachine

  Oct 2023 - now

  Head of Marketing