
Hanna M.
Customer Sales Advisor

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About me
Marketing Executive at IEG4
Education

Greenhead College
2013 - 2015A-Levels Business, Applied Science, Sociology A*, B, CActivities and Societies: - OCR IT classes to gain my Level 2 and 3 awards and certificates in OCR Document Presentation, Text Production, Audio Transcription (Level 3 only) and Word Processing - Member of the Netball team - Member of Debating Society and Criminology Using various Microsoft applications effectively. I achieved the OCR Level 2 and 3 Awards and Certificates for Text Production. The debating society allowed me to extend my open-mindedness further as we discussed issues and potential solutions as a group.

The Manchester Metropolitan University
2018 - 2020Master's degree MarketingActivities and Societies: Active member of the African-Caribbean Society, supporting new students settling into the university and contributing to event ideas, planning and organising. ▪Consumers in the Digital EnvironmentComparative analysis of ‘Buyer Persona’, conducting a Digital Customer Journey Map ▪International Brand Strategy Using PESTLE and SWOT analysis, Brand Positioning Map, Porter’s 5 Forces, Points of Parity and Points of Difference (personal responsibilities)▪Live Client Brief Market analysisPrimary research methods to understand buyer persona Innovative idea generation to modify Hillarys’ marketing strategy Very positive… Show more ▪Consumers in the Digital EnvironmentComparative analysis of ‘Buyer Persona’, conducting a Digital Customer Journey Map ▪International Brand Strategy Using PESTLE and SWOT analysis, Brand Positioning Map, Porter’s 5 Forces, Points of Parity and Points of Difference (personal responsibilities)▪Live Client Brief Market analysisPrimary research methods to understand buyer persona Innovative idea generation to modify Hillarys’ marketing strategy Very positive feedback from tutors and MediaCom on the report and presentation, Hillarys adopted many changes recommended in our report in current practice ▪Strategy for Digital Understanding SEO, CRM, PPC, Email marketing, Google analytics and Influencer marketing ▪Independent Study Dissertation “Investigating Potential and Actual Barriers to a Leadership Position in Marketing for a Black Female in 2019" Show less

The Manchester Metropolitan University
2015 - 2018Bachelor's degree Business ManagementYear 1 Modules:Dynamic Business EnvironmentIdeas, Creativity, EntrepreneurshipFinance and Accounting for ManagerUnderstanding and Managing PeopleYear 2 Modules:Enterprise in ActionManaging Effective OrganisationsMarketing and OperationsResponsible EnterpriseYear 3 Modules: Global Human Resource ManagementGlobal StrategyLeadership in PracticeProject Management
Experience

Argos
Oct 2016 - Jul 2017Customer Sales AdvisorAttending to customers in store throughout their purchases and queries. Working behind the store understanding the high productivity occurring to provide a successful service appreciated by customers. Working on the tills, comprehending the importance of consistently attending to customers, assuring them their order is imminent. Also maintaining professional order in store, both in terms of physical and verbal communications from both staff and customers as well as the presentation of the store as a whole. Show less

Hilton
Dec 2017 - Nov 2019Conference and Events AssistantI provided assistance in setting up venues as specified by the client and suggested the most suitable design for the event where appropriate, encouraging helpful and hospitable cooperation amongst the team. I helped to ensure a safe dining experience for guests, whilst maintaining the level of professionalism in hospitality skills as expected by The Hilton. I also trained new staff members, introducing them to the various processes and guidelines to follow to provide an above and beyond service. Show less

IEG Group
Nov 2020 - nowMarketing ExecutiveIEG4 and Agile Applications, part of the IEG Group, provide innovative digital solutions tailored for the Public Sector. Together, they serve over 180 organisations, delivering solutions across a range of service areas including Corporate, Customer, Concessionary Travel, Social Prescribing, Waste, Planning, Building Control, Land Charges, Regulatory, and Burial & Crematorium services within Local Government. In the Healthcare sector, IEG4's end-to-end Continuing Healthcare platform is driving transformation, enhancing patient outcomes, and improving overall patient experiences.With a combined legacy of excellence, innovation, and a proven track record of trusted solutions, we are uniquely positioned to drive digital transformation and maximise return on investment for our customers.Our integrated cloud-based services, backed by Microsoft’s secure Azure platform, deliver first-class software solutions that are flexible, scalable, and tailored to the specific needs of local authorities and healthcare providers. We provide end-to-end automation, boosting productivity and enhancing citizen engagement through innovative solutions powered by machine learning and seamless integration with existing back-office systems via bi-directional APIs.We offer a unified suite of service solutions that enable self-service, streamline workflows, and eliminate manual processes, allowing our customers to reduce costs, improve efficiency and accuracy, and stay ahead of evolving challenges. We support and empower organisations to rethink and redefine service delivery, to develop new commercial opportunities, and to operate more efficiently in a fast-changing landscape.We believe in the power of technology to transform lives, and are dedicated to delivering innovative, easy-to-use solutions that evolve alongside our customers’ needs. Digital tools for an evolving Public Sector Show less
Licenses & Certifications

Level 3 Diploma in Text Processing (Business Professional)
OCRAug 2015
Volunteer Experience
Rdio Presenter/Interviewer
Issued by Two Valleys Radio on Sept 2013
Associated with Hanna M.
Languages
- enEnglish
- itItalian
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