
Aditya Saraswat
Web Designer

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About me
Seasoned User Experience (UI/UX) Design Strategist | Digital Design Leader | User Research & Insights Expert | Product Designer |Project Lead | Human-Centered Design, Global Customer Success & Revenue Growth
Education

Indian Institute of Technology, Bombay
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Indian Institute of Management, Kozhikode
2023 - 2024EMDP Professional Certificate Advance Product ManagementActivities and Societies: Product strategies, Product Management, Innovation, Product Launch, Roadmap, Research, Value Creation

Indian Institute of Technology, Bombay
2021 - 2021HCI Certification Human Computer InteractionActivities and Societies: Human-Computer Interaction Certification IDC, IIT Bombay. Explored, learned, and executed principles of HCI such as Contextual Inquiries, Focus Groups, Task Analysis, Heuristic Evaluations, Affinity Modeling, Prototyping, Usability Evaluations, Work Model, Micro-Interactions under the guidance of Prof. Anirudha Joshi.

University of Rajasthan
1999 - 2003Bachelor of Commerce B.Com
Experience

Gem Pulse InfoTech Pvt. Ltd
Jan 2004 - Dec 2004Web Designer
Mindfire Solutions
Apr 2005 - Jan 2006Sr. Web Designer
Dibon Software Solutions
Aug 2006 - Mar 2007UI Designer
IBM India Pvt. Ltd
Mar 2007 - Mar 2011Sr. User Experience Designer
HCL Technologies
Mar 2011 - Feb 2014User Experience Lead
Cognizant Technology Solutions
Mar 2014 - Sept 2018Manager - User Experience► Efficiently managed multiple Projects, Business Growth & User Experience Initiatives, as a UX Manager► Facilitated Design Workshops with Product Owners, SMEs and BAs to determine the UX scope and plan accordingly► Conducted Stakeholder Interviews, User Interviews, Focus Group Discussions, Contextual Inquiry, Pre & Post Usability Testing, Cognitive Walkthroughs, Affinity Mapping, etc. to gain optimum user insights ► Led and mentored team members, facilitated continuous learning and skills development for building talented teams ► Worked closely with Cross-Functional Teams and Development Professionals to help define best-in-class user experiences► Participated in POC, POV, RFP Response, Estimation & Client Walkthroughs for enhancing business growth & revenue Show less

Tata Consultancy Services
Oct 2018 - Jul 2021Senior User Experience Consultant► Worked as an Offshore Design Lead for TCS Innovation Interactive Lab and contributed to its overall growth & success► Hired, and mentored a team of UX Designers, Researchers, Writers, and Developers to execute high-quality Digital Design Projects► Efficiently managed large-scale Software Development Projects – development of Web & Mobile Applications, for diverse clients► Conducted Stakeholder Interviews, User Interviews, Focus Group Discussions, Contextual Inquiry, Pre & Post Usability Testing, etc.► Performed Usability Testing to validate design concepts and iterate the interface, for optimum results► Created and reviewed the Wireframes, Prototypes, Visual Designs, and Documents and provided constructive feedback to designers► Defined and maintained Design Standards, Guidelines & Best Practices to ensure consistent user experiences across all platforms► Built and maintained cordial relationships with existing clients, resulting in increased business opportunities► Significantly contributed to setting up of Innovation Lab for one of the largest customers of TCS► Proactively supported Business Growth Activities including POC, POV, RFP response, estimation, customer visits, etc.► Launched a new Banking APP to help one of the largest Bank (Client) in Europe and helped expand their business in the UK market Show less

Accenture
Aug 2021 - nowUser Experience Engineering Manager► Working with Product Owners, and UI/UX Design & Development Teams to devise a big-picture UX strategy, brainstorm and co-create ideas and build an ecosystem for Design Innovation► Reviewing Steerco Reports to track Design KPIs, Product- Market Fit, User Feedback, and C-SAT scores and adopting the most advanced trends/technologies to deliver the best outcome for users► Acting as a Consultant, understanding customer's requirements, and developing tailored design strategies ► Setting design goals for the team, managing overall project delivery, change, and agile transformations► Credited for conceptualizing and designing the Magazine Covering Updates from the design studio pan for the leadership, which has become one of the major tools for leadership to gain visibility across design studios► Performing Research -User / Stakeholder Interviews, Competitive Analysis, Affinity Mapping, Contextual Inquiries, Usability Testing, and Heuristic Evaluations, to gather/analyze user insights► Facilitating Design Thinking Workshops with stakeholders to pinpoint core problems, explore possibilities and generate creative solutions to address these issues, validate concepts with users► Developing the product strategy/roadmap /UX design to deliver high-quality, user-friendly, and innovative products ► Supporting POCs, POVs, RFPs, estimations and business development opportunities► Overseeing stakeholder management, from ideation and delivery to handling escalations, risks/ conflicts► Managing design budgets and resources to optimize cost and efficiency► Creating Use Cases and POCs, defining benefits and ROI of new technology or design, and securing approvals ► Overseeing Wireframes, Prototypes, and Mockups to communicate and validate design concepts► Creating reusable components, and driving enhancements for improved user experience and platform branding► Managing talent hiring and preparing them for project readiness & delivering value to customers Show less
Licenses & Certifications

Design Kit: The Course for Human-Centered (Link)
IDEO.orgJul 2015- View certificate

Human Computer Interaction (HCI)
Indian Institute of Technology, BombayJun 2021 
Certified Usability Analyst (CUA)
Human Factors InternationalSept 2011- View certificate

Enterprise Design Thinking Practitioner
IBMJun 2020
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