Vikas Gurnani

Experience

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  Candid Marketing

  May 2006 - Mar 2009

  Manager

  I started my professional journey with this organization. Some of the most significant skills I have learnt as a Client Service Manager here were communication ability, presentation skills, attention to detail and critical reasoning. I am also proud of my constant dedication to maintaining a positive work environment and assisting the development of everyone around me. Some of my Key Clients were Hindustan Unilever, HSBC, Sony Entertainment & Media Pvt. Ltd, Viacom18 Media Pvt. Ltd.Noteworthy Assignments Handled: HUL – Ponds Age Miracle Launch Campaign along with Launch Events, Trade Promotions, GT & MT Activations, Digital Engagements - 7 Day Challenge, Vaseline & Walls – MT and GT Activations, School Contact Programs, Sales Meets Animax & AXN (Working closely with both the India as well as the Singapore Team) - AXN Activation Awards, AXN Fear Factor , Sony PIX – Rocky Series Premier, AXN Man’s World HSBC: - Planning and implemented of campaigns – Branch Launches – Hyderabad Banjara Hills and, Coimbatore Racecourse Road, In branch lead generation campaigns across 52 branches, Customer Meets, Mall Campaigns. Show less

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  Mudra Communications

  May 2009 - Sept 2011

  Client Services Manager

  At DDB Mudramax, I gained experience of working with an integrated marketing solutions agency. I had the opportunity to learn, grow and evolve as a client manager. I was entrusted with the responsibility for end-to-end management of campaigns right from events, activation, creative, planning and executionSome of the major clients were Tata Capital & Standard Chartered, Unitech Wireless Pvt. Ltd. (Mumbai Circle Launch and Lead Generation Campaign), Huawei, & Viacom18 Media Pvt. Ltd. Below are some of the notable achievements:Sab Miller – Handled the Western Region Haywards 5000 Hausla Buland Campaign Cricket Attax – IPL launch Campaign & Championships along with support activations to drive awareness at Mc Donald Outlets pan IndiaHuawei Telecommunications (India) Co. Pvt. – POC for all communications across DDB MudramaxUnitech Wireless Pvt. Ltd. (Uninor): Organized the largest launch campaign for a telecom brand in India. Designed/executed consumer engagements and brand experiences through innovative flash mob acts, mall engagement & dealer programs Show less

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  SHOBIZ EXPERENTIAL COMMUNICATIONS PVT. LTD.

  Aug 2011 - Nov 2011

  Sr Manager - Business Development

  Business Development: Driving new business development & marketing operations Planning, Conceptualising & Driving result-oriented Activation Programs Delivering unconventional and innovative on ground solutions Negotiations, Account Servicing & Retention, Event management...

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  Viacom 18 Media Private Limited

  Nov 2011 - Mar 2014

  Marketing Manager - Motion Pictures

  I was an integral Part of the core marketing team and managed film marketing projects. Headed the entire BTL portfolio for effective marketing solutions to increase reach and penetration. Proposed and executed buzz worthy engagement ideas & innovative promotional materials for movies. Ensured timely execution of ideas with buy ins from project leads, distribution team, partner agencies to ensure a 360* campaign / output delivering better impact. Set up procurement guidelines for all marketing initiatives. Noteworthy Assignments Handled: (Over 40 + Campaigns across Hollywood, Bollywood & Regional) : Big Budget Projects – Players, Department, Oh My God, Gangs of Wasseypur (1&2), Son of Sardar, Chashme Baddoor, Special 26, Bhaag Milkha Bhaag and Boss Medium Budget Projects – Kahaani, Aiyyaa, Inkaar, Bombay Talkies, Madras Café, Queen Small Budget Projects – Blood Money, Bittoo Boss and Saheb Biwi Aur Gangster Returns, One By Two , What the Fish Highlight: Players Marketing Campaign – Including both International Marketing + Some of the most industry first initiatives including the biggest music launches ever for a film Kahaani Missing Campaign –Ideated and Executed one of the most talked about campaigns for a film, where Vidya Balan goes on a search for her missing husband Gangs of Wasseypur – From a Unique Wasseypur style launch of the trailer at Galaxy Cinema to the election campaign to the Innovative Merchandise including Gamcha’s to Special Bullet Packs @ Cannes Bhaag Milkha Bhaag – Planned and executed the Military Premiers in association with UFO for the film across 90 UFO centers including a special screening in Chandigarh cantonment with the cast of the film Innovative Branding: - Star Trek 3d in lit unit, Boss Cutout Standees, OMG Wall wraps, Blood Money – Greed Machine Other Campaigns – Execution of the F1 association for Son of Sardar, Picture Dekho Bike Jeeto first of its kind loyalty contest, BOSS world’s largest poster for a film Show less

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  Balaji Telefilms Ltd.

  Mar 2014 - Apr 2014

  A.V.P Marketing

  Handling the marketing responsibilities for Bollywood movies under the Balaji Motion Pictures Banner Developing the Marketing strategies and the core communication for a film to deliver effective surround noise and PR Buzz for the marketing activities including development of a film marketing activity calendar which meets the film marketing objective Carrying out promotional activities that include in-theater branding, trailer play-outs, media management (T/V, print, outdoor & radio), driving online promotion campaigns and city visits/ promotional toursEffective management of external agencies & partners – Creative, Media, Outdoor and BTL agencies Liaison with internal stakeholders – Company promoters, production, distribution & creative teams Ascertaining that the minimum cost is incurred while delivering optimal visibility and generating communication opportunities for all movies Show less

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  Pacific Digital

  May 2014 - Nov 2014

  Marketing Consultant

  I cherish my success over the years working with highly successful groups while maintaining cordial business relationships. The opportunity to bring my years of experience, skills and level of dedication and professionalism had been delightful indeed. Have efficiently handled the marketing and sales responsibilities for Wall Graffiti Media.

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  Fountainhead

  Nov 2014 - Jul 2015

  Group Director

  Here, I have been handling the business responsibilities for On Ground Activations and Events for some of the most prestigious brands in the industry. My role also involved formulating and implementing strategies to deliver effective surround noise and PR Buzz for client / brand marketing activities. Key Assignments that I have handled are:• Aditya Birla Group SI – 2 On Ground Promotional Campaign• Ultratech – IPL Retail Activation, Stadium Branding & Stadium Branding• Club Mahindra – Marathon, Heart 2 Heart Consumer Engagements, Lead Generation Drives• Skoda – Rapid Regional Launch, Diageo – Travel and Retail Installations Show less

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  Freshbox Entertainment & Media Pvt. Ltd.

  Aug 2015 - Mar 2022

  Director

  Freshbox Entertainment & Media Pvt. Ltd. provides marketing solutions for business units across verticals. This is my own venture, where we have created one of the most integrated agencies in the entertainment space from scratch by providing Strategic, creative, BTL and Digital Solutions. I am accountable for conceptualizing and implementing business strategy for the unit, including hiring, leading, and mentoring a high potential team. We have successfully delivered highly creative and innovative campaigns for brands across industries including Entertainment, Films, Animation and FMCG Key Clients - Viacom18 Studios, Nickelodeon India, Times of India, Western Naval Command, Red FM, Excel Entertainment, Panorama Studios, Radio Mirchi, Sony Pictures Network, Sony BBC Earth, Star India Pvt. Ltd., Rising Sun Pictures, DDB Mudra, Abbott & PepsiCo Milestones - Sony Pictures Network - World Passenger Day – GVK Mumbai & SPN, Radio Mirchi – Freshers, Badshah Live In Concert & FBB Varun’s Style BuddyNickelodeon – Trade Events , SCP & Mall Activations TOI – Green Ganesha & Times Shopping FestivalSony BBC Earth Feel Alive Hours SCPSony YAY – Launch & SCP Movie Marketing – Raees (Merchandising. Theatre Activations, Trade Engagements), Guest Inn London (Marketing Campaign), Kahaani 2 – Media Interviews, Wanted Campaign, Pink – Media Interactions, Events, Theatre Management, Branding, Shivaay & Tubelight – Brand Associations, Channel Collaborations including visual creative management for key properties for Nickelodeon, AXN, Sony Pix, Star India. Show less

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  Neela Film Productions Private Limited

  Jan 2021 - Dec 2021

  Business Head

  Neela Film Productions Pvt Ltd is amongst the top creative TV & film production houses in India With some of the most awarded shows under its banner including Taarak Mehta Ka Ooltah Chashmah, Hum Sab Ekk Hain, Saarrthi, Krishnaben Khakahrawala, Hamari Saas Leela, Wah! Wah! Kya Baat Hai!, Sab Khelo Sab Jeeto, Pyaar Mein Twist and Meri Biwi Wonderful.While working here, I have successfully restructured the social strategy of the brand using the following communication pillars – Relatable, Slice-of-life Situations, Distinctive characters, Cultural diversity, Legacy, & Social Responsibility. With this new approach we have gained over 4.3 times the reach as compared to earlier months with an engagement rate of 15.60% on Instagram, a whopping weekly average reach of 78,87,099 and engagement rate shot up to 1.21% on Facebook and on Youtube we experienced an increase in Impressions by 2.20 times. An exponential boost of over 23% in revenues from Youtube achieved by BTS, Topical Clips, Seasonal calendar, regional dubs.Animation: - Taarak Mehta Ka Ooltah Chashmah Brand Extension with the launch of Taarak Mehta Kka Chhota Chashmah. A robust launch strategy with Sony YAY. Launch phase Collaborations, Artist Bytes, Webinars, Celebrity meet and greets, merchandise. The show launched with great fanfare in April 2021 and was the top-rated show in the Timeslot paving the way for future seasons. Show less

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  DB Films and Animation

  Feb 2023 - now

  Business Head