
Ana Sofia Baptista
Events Hostess and Sales Representative

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About me
Global Procurement Manager & Project Lead | Nestlé
Education

Nova School of Business and Economics
2017 - 2018Postgraduate BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICESCore courses: Marketing Management, Finance, Operations Management,Strategic Planning, Big Data

University of Amsterdam
2014 - 2016Master's degree Corporate Communications 7/10#1 University in Communication and Media Studies, by the 2018 QS World University Rankings> Major in Public Relations and Digital Communications> Core courses: Internal and External Communications> Research Methods Preparatory Program: Introduction semester focused in designing and conducting a research paper, using statistics analytics> Final project: “The Evolution of the relationship between fashion blogs and organizations between 2010 and 2015”

Universidade Nova de Lisboa
2010 - 2013Bachelor of Science - BS Communication Sciences 16/20> Major in Strategic Communications> Core courses: Marketing Planning & Strategic Management, Change Management, Marketing Communications, Event Organization> Jan’12 – Jul’12 - Erasmus program inDe Haagse Hogeschool, in The Hague (NL)
Experience

Beontrade
Jan 2013 - Dec 2013Events Hostess and Sales RepresentativeExperience in working for various FMCG brands and products, including Danone and Huggies > Responsible for the sales pitch and attainment of sales targets> Stock and logistics management> Budgeting> Customer relationship management

Choice - Comunicação Global Lda.
Aug 2013 - Nov 2013Communications Consultant> Content production and management to corporate newsletters and magazines, reporting to the Communications Coordinator> Development and presentation of business proposals to potential clients> Merchandising productions> Assistant to Public Relations activities> Achievements: Content creation for Nestlé’s internal magazine, Millennium BCP Portugal, Angola and Mozambique corporate newsletters; and Fidelidade clients’ newsletter

Au Pair Europa
Sept 2014 - Feb 2015Au PairResponsible for daily taking care of a 7-year-old Polish boy after school> Development of an activities plan, including educational activities such as games, sports, cooking and museum visiting> Multicultural environment that fostered my adaptation skills

Cofaco Açores
Feb 2016 - Dec 2018Communications ManagerCofaco is the market leader in the segment of canned fish in Portugal, producing and distributing brands like Bom Petisco, Tenório and Bon Appetit. > Brand Management for Bom Petisco, Tenório and Cofaco, including PR, sponsorship deals, events, media plans and advertising, reporting to the Marketing Director> Management and execution of the communications strategic plan > Definition, development and execution of the digital communications plan> Budget managementAchievements: Bom Petisco radio campaign in Jul’16, reaching 10M consumers; Launch of the Bom Petisco facebook page, reaching 100k likes in one year; Development of brand activation solutions for Bom Petisco in music, surf and fashion events Show less

Nestlé
Jan 2019 - nowAs a Project Team Manager, I work across procurement projects for all spend categories, with a focus on Commodities and Sustainability. This role is in addition to my primary job as a Procurement Manager for Marketing Insights.Within the Procurement Performance Acceleration team, we drive the implementation of Procurement Best Pillars and Must Win Battles, such as identifying opportunities, reducing reliance on single sources, and accelerating category strategies. In my role, I also establish project management and governance, as well as analytical solutions and processes to maximize results and performance. Show less As part of Nestrade's Global Procurement team, I am responsible for managing the spend of several markets and global Business Units, working together with the Marketing community to maximize their budgets and leverage the discussions with global and local suppliers.- Contribute to the global category strategy- Collaborate with the Global Consumer Insights unit to develop new solutions to be deployed worldwide- Work with Cross-functional teams, directly collaborating with local/global procurement teams and Consumer Insights Departments from Nestlé in different markets- Manage the spend of several different Nestlé entities- Analyze demand in-market and negotiate bids- Manage supplier relationships and Contract discussions Show less
Project Team Manager for Procurement Performance Acceleration (Part-time Mission)
Apr 2024 - nowProcurement Manager for Marketing Insights
Feb 2021 - nowGlobal Procurement Analyst
Apr 2020 - Feb 2021Global Procurement Jr Analyst
Jan 2019 - Apr 2020
Licenses & Certifications

CAE - Certificate in Advanced English
University of Cambridge - ESOL Examinations
Mandarin Language Course (A2)
ILNOVA - Instituto de Línguas da Universidade Nova de Lisboa
Nestlé Leadership Programme
London Business SchoolFeb 2025
Honors & Awards
- Awarded to Ana Sofia BaptistaSchool Honor Roll - 2008, 2009, 2010
Volunteer Experience
Volunteer
Issued by Grupo da Amizade on Aug 2015
Associated with Ana Sofia BaptistaVolunteer
Issued by Banco Alimentar Contra a Fome (Portuguese Food Bank) on Sept 2002
Associated with Ana Sofia BaptistaVolunteer
Issued by Natura Observa - Geração C on Aug 2009
Associated with Ana Sofia BaptistaVolunteer
Issued by Maré Viva - Geração C on Aug 2008
Associated with Ana Sofia Baptista
Languages
- poPortuguese
- enEnglish
- frFrench
- spSpanish
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