Ekpo Ekpo

Experience

• 

  Diamond Bank Plc

  Jul 2011 - Oct 2017

  Product Marketing Manager (Xclusive) HNI. (Consumer Banking Division- Retail Banking Directorate)Duties and Accomplishments;Product Manager who has full P&L accountability for the product and is responsible for comprehensive, end-to-end management of the product portfolio including product development, product marketing (in conjunction with Corporate Communications), business development, product pricing, profitability analysis, etc. The Product Manager works with multiple stakeholders across the bank taking full ownership of the product budget, management, and marketing execution throughout the product lifecycle. And other responsibilities;- Product & Market Research - Product Portfolio Management & Business Development - Engagement with Branches, Retail Analysts & Areas- Product Analytics & Financial Reporting - Risk & ComplianceDrove go-to-market strategies - including targeting, segmentation, product positioning, value propositions, essential messaging, marketing channels, and budgets - across the customer journey to convert, grow, and retain our customersLiaised with retail and corporate customers, advising customers on various financial products and services offered by the bank. -Nurtured relationships and build credibility with customers and key personnel within the Bank. Achieved targets and KPIs set by the bank.Oversaw the metrics. Worked with our data science team to report on goals, measure performance, and identify optimization opportunities.Partnered with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement.Developed and executed strategic quarterly marketing plans for sustained product growth.Supported cross-functional marketing team projects Show less Product Marketing & Partnership Manager. HNI. (Consumer Banking Division-Retail Banking Directorate)Duties and Accomplishments;Partnered with product managers, sales, and other organizational leaders to set and deliver against coordinated business and marketing goals.Guided the creation and execution of annual and quarterly go-to-market plans in partnership with cross-functional marketing teams, the business group, and sales.Identified key data inputs (consumer, industry, customer, and market) to inform and influence product roadmap and new opportunity identification, commercialization, and business model choicesOversaw the development of product marketing deliverables – value proposition, product positioning statements, user benefits, naming and brand recommendations, etc.Translated complex product concepts into simple, creative, and impactful product communications that resonate with key consumer and industry audiencesAnalyzed sales data and channel information and create plans to improve product and channel acquisition using effective marketing and sale techniques Show less

  • Product Marketing Manager

    Feb 2016 - Oct 2017

  • Product Marketing and Partnership Manager

    Oct 2013 - Jan 2016

  • Affluent Banking Officer / Team Leader

    Jul 2011 - Oct 2013
• 

  Access / Diamond Bank

  Nov 2017 - Jun 2019

  Area Sales Manager

  Area Sales Manager (Sales Division-Retail Banking Directorate)Duties and Accomplishments;- Devised and implemented strategies and activities that would enhance sales in assigned territory, growing deposit base - Developed methods and procedures to increase sales, expand markets, and promote business for assigned retail branches.- Managed the sales and operations of a full-service branch.-Ensured managers and other lines of business partners are collaborating to develop business opportunities.-Developed branch managers to create an active sales environment for all employees through positive coaching, Mentoring, and staff development.-Monitored branch managers and sales staff performance to ensure that goals are met.- Assisted assigned branches with a resolution to any employee/customer issues.-Hire, develop, and evaluate personnel. Show less

• 

  UBA Group

  Jun 2019 - now

  - Supervise the overall management, analytics, and reporting of the segment portfolio of customers' Liabilities, Assets, and transactions. The portfolio manager monitors the effectiveness and efficiency of the segment and provides periodic insights on how to improve the profitability and effectiveness of the segment.- Build and maintain productive and strategic relations with stakeholders to drive the development and delivery of business solutions and revenue growth for all segments of the business.- Drive customer-led propositions for all segments of business by developing a pipeline of value-adding customer solutions to include customer experience, products, and service offers.- Manage an effective customer loyalty program for networking and deepening all segment market penetration.- Monitors Segment liability and assets volume growth, customer transactions/ activity, segment income against budget, and profitability performance against budget (via reports obtained from FINCON)- Generates monthly profitability reports per product and customer (via reports obtained from FINCON)- Monitors weekly liability, asset & transaction volume, and activity position across products, areas, and directorates- Develops performance monitoring templates to monitor product/segment performance across the product portfolio, branches, areas, and directorates- Works on the relevant consumer product/segment budget, in partnership with product, segment managers, and other stakeholders-Accountable for all relevant segment/product metrics as applicable within the Bank's policy where applicable (e.g. risk limits, delinquency, compliance requirements. etc.)- Conduct ongoing market research on the segment to develop insights required to drive UBA 's propositions for the segment- Generate regular competitor benchmarking of segment activities and strategies. Show less Area Sales Manager (Personal Banking Group-Retail and Consumer Banking Directorate)Duties and Accomplishments;- Drove sales of all the bank's retail products, SMEs and Digital Channels, and Agency Banking and ensures consistent, profitable growth in sales count and volumes through area business development, planning, deployment, and management of sales personnel (Profit Centre Managers in both Personal Banking, SMEs, Retail Assets, Relationship Managers. Direct Sales Executives). - Identified market opportunities, and driven strategies and action plan to deliver short and long-term sales/earnings. - Drove sales of bank’s retail products to ensure achievement of area product sales and volume budgets- Coordinated activities of Personal Banking Profit center managers (PCMs) posted to their areas to achieve the sales targets of the bank- Set business objectives for the Direct Sales Executives - Developed coordinated strategies for cluster market penetration to achieve set targets- Directed the conceptualisation and execution of market storms as a key driver of sales Show less Area Sales Manager (Direct Sales Group-Retail and Consumer Banking Directorate)Duties and Accomplishments;- Developed coordinated strategies for cluster market penetration to achieve set targets- Ensured MIS maintenance is carried out daily and liaised with Profit Centre Managers (PCM) to ensure that accounts introduced by DSEs are ceded to the branches after twelve months- Closely coordinates sales activities with the branches and areas to ensure maximum impact of sales activities by 35%.- Conducted regular competitive analysis via market feedback to compare offerings with the competition.- Performed regular market scanning to provide feedback to product/segment managers on opportunities for product and service improvements.- Reviewed and maintained daily activity reports of the Personal Banking Profit Centre Managers, and Direct Sales Executives, ensuring their daily tasks feed into the overall objective to achieve the budget numbers.- Ensured that new/redeployed DSE are provided with the support required to work ID cards, etc. Show less

  • Head Mass Market Segment

    Sept 2022 - now

  • Area Sales Manager

    Feb 2021 - Sept 2022

  • Area Sales Manager

    Jun 2019 - Jan 2021