Audrey Lecart

Experience

• 

  PUBLICIS ET NOUS

  Apr 2008 - Sept 2008

  Account Director Assistant (internship)

  - Briefing & of the creative & production teams- Ensuring the online & offline media production- Assumed the international coordination of the campaigns (10 differents countries)- Investigated on new tourism and lifestyle new trends in team with Stratetigic Planner. - Led market analysis: identified and interpreted competitive communication actions.- Organized the billingClient: ¤ Club Med (leisure): launch of international campaign¤ Boucheron (jewellery)

• 

  DDB Paris

  Oct 2008 - Apr 2009

  Account Director Assistant

  - Coordination between client & creative teams (50pax) (brief, validation)- Supervision of the realization of advertising campaigns (print,TV, and web)- Analysis of marketing strategies; surveillance of the competition- New trends research in art, environment, architecture-Weekly meetings organisation & quaterly brand report.Client: ¤ Audi brand, sponsoring & product campaigns.¤ Allianz (insurance) new brand campaign¤ Airwaves (Wrigley): brand & product campaigns Show less

• 

  BNP Paribas (BDDF)

  Aug 2011 - Dec 2011

  Internet Marketing Trainee

  - website revamping: competition benchmark, strategic marketing, final SEO/Analytics recommendations.- Category revisiting: Refonte d'une section du site: project managment with product managers, new content production and integration into the CMS.- Daily content updates (articles and videos)

• 

  Agence ONE

  Feb 2012 - Apr 2012

  Chef de projet print et web

  Print and web production followingCommunication and graphic guidelinesBTB/BTC services brands

• 

  Monsieur White

  Apr 2012 - Nov 2012

  Digital Project Manager

  Website renewal (voting based system): new revamping, Analytics, SEO.Mobile adapted website.Trigger Emailing (8).Monthly newsletter.Client: Auchan Monthly BTB NewsletterClient: MichelinSpecial BansClient: CaudalieTV / Bans / Radio / Digital OutdoorSport/ Poker/ Client: BetclicManagement of one junior trainee

• 

  Pschhh

  Nov 2012 - Apr 2013

  Digital Project Manager

  > E-commerce website creation in 5 languagesInternational project managment (English as work language) Creation, translation and development coordinationWordpress CMS guidelinesTablet compatibility Mobile specific version> Website overhaul and redesignville-levallois.fr>Website overhaulgraduates.carrefour.com> Event website creation and newsletter conceptions> Day to day account managment: Organize and follow up with creative and technical teamsIdentify the right production providerManage timelines and financial proposals Show less

• 

  Freelance

  Apr 2013 - Sept 2013

  Project manager & digital consultant

  Agence ONE: Digital Project Manager for CNH Brands (Fiat) EMEA MarketsLes Esthètes: www.les-esthetes.com

• 

  Fullsix Group France

  Sept 2013 - Jun 2016

  Senior Digital Project Manager

  January to June 2016: E-services consultante for MSD France (Fullsix consulting contract) Projects: Comuniti doctors social networks |Docvadis: plateform for doctors to create their own website | Medelli : public content website - Emailing : planification, production, reporting (Exacttarget campaign manager)- Analytics reporting - Creation and launch of new website : medelli.fr * functionnal and graphical testing * tagging set up * press conference kit * communication kit (Facebook / Twitter ads, display) coordination with creative / media agencies * social media planification or CM (Facebook and Twitter)- Supervision of on-going digital production (webmastering and maintenance) for 13 international markets on a L'Oréal brand.Management of 2 to 6 junior project managers- Website revamping for one of SNCF brand : coordination with creative and technical teamFollow up of the front office development built in accessibilityCommunication plan on the website launch: banners, emails, landing page, video.- Creation of desktop & mobile adaptative templates (emails, banners, landing) for an animation plan.Coordination with creatives and the technical agency in charge of the development.Planning managment - Creation of a responsive website for a pharma brand Conception ( definition of the site tree, UX recommandation and zonings) integrating ANSM regulation feedbacksCoordination with SEO, Creative, Technical teamsPlanning managment - Design revamping of a responsive e-business website (insurance company)Coordination with UX and creativesPlanning managment - Marketing consultant for Professional training groupPrint productionEmailing (target, production, reporting) Show less

• 

  Adyax - Drupal CMS ageny

  Jun 2016 - Jan 2019

  Product Owner

  Product owner for Compagnie des Alpes - leisure branch (March 2018 to January 2019)- Mobile app creation - Site factory Main tasks :- Working with parks stakeholders to define the needs and product - based on UX studies and user tests- Backlog refinement and prioritization- Design and development follow up (agile/sprints) - UAT- Workshops and steering commitee animation- Collaborate with digital team members (CRM, Analytics, IT, Social) - Budget follow up> Project manager (from June 2016 to February 2018)Management of Digital projects built in Drupal 8, in a multinational environment.My main tasks include :- end-to-end project management: scoping phase, through planning,estimating , design & development and full implementation- user stories definition and backlog management- creation of functional wireframe - functional specification - Drupal oriented. - Design followup- Slicing and theming follow-up - Testing and content integration through ticketing tool Redmine- Estimation and budget followup- Ressources management Occasionally : - Writing Market requirements (cahier des charges)- Back end users training Show less

• 

  Digitalent Lab

  Feb 2019 - Jan 2021

  Product Owner - Accor

  Consultante Product owner for AccorIn hotel guest services products (PMS transactional e-mails, Guest request, ...)

• 

  Devoteam Creative Tech

  Feb 2021 - Apr 2022

  Product Owner

  consulting for Accor Hotel in stay services products "Guest requests journey"

• 

  Devoteam Creative Tech

  Jul 2022 - now

  Consulting for Accor Global IT - in direct line with C level / VP of Extended ExComGlobal Guest Techno department in Accor Tech: Working on initiatives related to guest & staff facing systems Responsible for projects with Hotel solutions vendorsAreas: - FB - Online checkin / checkout- Self checkin/ checkout (kiosk)- Customers services / Operations systems - ... Career manager of 7 consultants in Devoteam Creative Tech : - bi monthly follow up- career path development , based on Devoteam 4 Product pillars (delivery, implementation, adoption, soft skills)- annual reviews

  • Accor - Product manager of SAAS solutions for hotels

    Apr 2022 - now

  • Career Manager

    Jul 2022 - now
• 

  Time for the Planet

  Dec 2022 - now

  Associate - Investisseur

  Time for the Planet est une entreprise à mission qui souhaite rassembler 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique. Il est possible de devenir actionnaire à partir d'un euro investi. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez savoir comment vous engager, c’est par ici : https://www.time-planet.com/fr