Yesid Vanegas

Yesid Vanegas

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location of Yesid VanegasBogota, D.C., Capital District, Colombia

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  • Timeline

  • About me

    Programmatic Director Latam en SunMedia

  • Education

    • Universidad Pontificia Bolivariana

      2014 - 2014
      Diplomatura en Marketing Digital Marketing online

      Conocimientos en marketing digital, compra de pauta en diferentes canales como Facebook, Twitter y Google entre otros, mail marketing, dominio de adservers etc.

    • IEBS

      2017 - 2018
      Curso de Programatic Marketing
    • OBS Business School

      2022 - 2023
      Maestría Dirección de Marketing
    • Fundación Universitaria Los Libertadores

      2001 - 2006
      Comunicador Social - Periodista Comunicación
    • Universidad Pontificia Bolivariana

      2013 - 2013
      Analítica Web Curso Intensivo en Analítica Web

      Activities and Societies: Diplomado Marketing Digital, Curso Intensivo de Analítica Web, Segundo Congreso Iberoamericano de Social Media.

  • Experience

    • Universal Music Group

      Aug 2005 - May 2008

      Asistente de Marketing de productos USM, Local y Digital Web Master, Marketing Estratégico

      • Asistente Strategic Marketing

        Aug 2005 - May 2008
      • Coordinador WEB

        Aug 2005 - May 2007
    • Schibsted Classified Media

      Jun 2008 - Sept 2014
      Traffic and Networking Analyst

      Análisis de tráfico y estrategia en redes sociales, e-commerce, usabilidad, mail marketing y mobile.

    • IMS Internet Media Services

      Sept 2014 - Sept 2017

      Soporte, seguimiento y análisis de campañas en Twitter.

      • Senior Account Manager Business

        Sept 2015 - Sept 2017
      • Account Manager Social

        Sept 2014 - Aug 2017
    • US Media Consulting

      Sept 2017 - Jul 2018
      Sales Account Manager
    • SunMedia

      Aug 2018 - Feb 2023

      Responsable de la apertura del mercado Colombiano, consolidando operaciones y una estructura estable y sólida que todos los días gana gran reconocimiento entre nuestros clientes. Persistente y buena gente.SunMedia is the largest AdTech in Spain, leader in Spanish speaking countries with a global reach, which specializes in video, mobile and performance.Thanks to its Fullstack Advertising, SunMedia offers brands and agencies multiple digital solutions which include video, native, lead generation and pure performance, among others; all of them, based in objectives ranging from branding to performance. Furthermore, due to SunMedia's technological leadership in advertising solutions, publishers can overcome their sites' monetization goals.SunMedia has pioneered the launch of multiple exclusive formats such as Always Visible Ads (AVA) and Reminder, backed up by its exclusive creative studio and its own technology. With this expertise, more than a thousand brands and premium publishers leaders in their categories have trusted SunMedia to reach and exceed their high demanding targets.SunMedia has a team of more than 190 employees and has offices in Madrid, Barcelona, Lisboa, Mexico City, Miami, Bogotá, Buenos Aires and Lima. Show less SunMedia is the largest AdTech in Spain, leader in Spanish speaking countries with a global reach, which specializes in video, mobile and performance.Thanks to its Fullstack Advertising, SunMedia offers brands and agencies multiple digital solutions which include video, native, lead generation and pure performance, among others; all of them, based in objectives ranging from branding to performance. Furthermore, due to SunMedia's technological leadership in advertising solutions, publishers can overcome their sites' monetization goals. SunMedia has pioneered the launch of multiple exclusive formats such as Always Visible Ads (AVA) and Reminder, backed up by its exclusive creative studio and its own technology. With this expertise, more than a thousand brands and premium publishers leaders in their categories have trusted SunMedia to reach and exceed their high demanding targets.SunMedia has a team of more than 190 employees and has offices in Madrid, Barcelona, Lisboa, Mexico City, Miami, Bogotá, Buenos Aires and Lima. Show less

      • Country Managing Director

        Jan 2020 - Feb 2023
      • Manager Sales

        Aug 2018 - Jan 2020
    • EXTE

      Jan 2023 - now
      Programmatic Director Latam
  • Licenses & Certifications

  • Volunteer Experience

    • Voluntario de Tiempo para compartir organizado por Buchanans

      Issued by Fundación Cerros de Bogotá on May 2013
      Fundación Cerros de BogotáAssociated with Yesid Vanegas