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Sofía Basterra Moyúa

Sofía Basterra Moyúa

Sailing coach

Followers of Sofía Basterra Moyúa2000 followers
location of Sofía Basterra MoyúaMadrid, Community of Madrid, Spain

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  • Timeline

  • About me

    PR Manager @ MSC Cruises

  • Education

    • Online Business School

      2010 - 2011
      Postgraduate "Search & Social Media Marketing" Marketing Digital

    • EAE Business School

      2013 - 2014
      Master's degree Dirección de Marketing

    • Universitat Abat Oliba CEU

      2005 - 2009
      Bachelor's degree Publicidad y Relaciones Públicas

      Activities and Societies: Spanish Pre-Olympic Sailing Team 2009-2010

  • Experience

    • REAL CLUB MARITIMO DEL ABRA - REAL SPORTING CLUB

      Jan 2004 - Jan 2009
      Sailing coach

      Summer Job

    • Carat

      Jan 2009 - Jun 2009
      Assistant Account Executive

      - Commercial planning and strategy for specific TV campaigns- Organize, edit and check magazine advertisement placement- Coordinate the delivery of materials and footage between TV channels- Fact checking and preparing reports for Mattel- Participate in brainstorming sessions to assist teams with clients

    • Edelman

      Jan 2010 - Jan 2012
      Account Executive

      - Part of the Digital, Consumer and Tourism pratices, clients like: Foot Locker, RIM and Costa Cruceros.- Social Media Coordination of 8 countries for eBay.- Community Management of BlackBerry Spain. Working with different tools: Social Talk, coTweet, HootSuite, Simply Measured, Row Feeder… - Costa Concordia's crisis.- Direct and daily contact with clients.- Projects organization, including trainees coordination.- Content creation and localization for RIM's Spanish market- Elaboration of daily, weekly and monthly reports.- Events organization. - Press office: elaboration of different types of press materials. Show less

    • Burson-Marsteller

      Jan 2013 - Jan 2015
      Communications consultant

      - Part of the Public Affairs & Corporate pratices with clients such as: Brewers of Spain and BlaBlaCar.es.- Direct and daily contact with clients.- Projects organization. Daily contact with suppliers.- Elaboration of daily, weekly and monthly reports and working on different proposals for my clients.- Press office: elaboration of different types of press materials and daily contact with media.

    • APPLE TREE

      Jun 2015 - Nov 2018

      • Manager

        Jul 2017 - Nov 2018

      • Senior Account Executive

        Jun 2015 - Jul 2017

    • MSC Cruises

      Nov 2018 - now
      PR Manager

  • Licenses & Certifications

    • Digital PR Academy

      ADC (Asociación de Consultoras de Comunicación)
      Jul 2016

  • Honors & Awards

    • Awarded to Sofía Basterra Moyúa
      Diamond Sabre Award - Brand Building The Holmes Report May 2015 To do a BlaBlaCar - BlaBlaCar with Burson-Marsteller
    • Awarded to Sofía Basterra Moyúa
      Gold Sabre Award Finalist - Guerrilla Marketing The Holmes Report May 2015 Sin Riders—The Brewers of Spain with Burson-Marsteller and El Señor Goldwind
    • Awarded to Sofía Basterra Moyúa
      "Key factors in the organisation of a sport event. A proposal for the organisation of the 420 World Championship in Valencia" RecerCat Nov 2010 Thesis published at RecerCat among the best Final Bachelor's Projects in Catalonia, Spain.

  • Volunteer Experience

    • Volunteer

      Issued by Order of Malta on Jan 2013
      Order of MaltaAssociated with Sofía Basterra Moyúa