
David Mallenco
Asistente Jefe de Producto

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About me
Digital Transformation / Data Management / Business Development
Education

Richardson
2018 - 2018Strategic ProspectingChanges in how global organizations, individual business buyers, and consumers make purchase decisions have driven permanent shifts in how sales organizations must go to market and interact with customers and prospects. Sales leaders have a multitude of levers they can pull as they work to remain agile and adjust their approach, from coverage models through compensation. None is more important than ensuring the sales organization is prepared to up their game in the field.

Miller Heiman
2013 - 2013Complex Sales SalesStrategic Selling® with Perspective is considered the leading sales training program by Fortune 1000 companies around the world. We give your sellers the process and tools they need to conduct a strategic analysis for an account with multiple decision makers. By addressing customers’ business needs and personal motives, sellers uncover essential information and their reasons for buying.Going a step beyond standard sales training programs, Miller Heiman Group combines methodology and… Show more Strategic Selling® with Perspective is considered the leading sales training program by Fortune 1000 companies around the world. We give your sellers the process and tools they need to conduct a strategic analysis for an account with multiple decision makers. By addressing customers’ business needs and personal motives, sellers uncover essential information and their reasons for buying.Going a step beyond standard sales training programs, Miller Heiman Group combines methodology and technology in Strategic Selling® with Perspective. Through this program, sellers earn the right to engage with buyers earlier and more often in the sales cycle, leading to more win-win deals. Show less

Universidad Rey Juan Carlos
2006 - 2010PhD I Doctorado Advanced Marketing I Marketing Avanzado
ESIC Business & Marketing School
1999 - 2004BBA: Business Administration I LADEM
ESIC: Business & Marketing School
1999 - 2004BBA: Marketing and Commercial Management
ESIC: Business & Marketing School
2004 - 2005Master of Science: Financial Management I Master en Dirección Financiera
Universidad Francisco de Vitoria
2006 - 2006Optimus Internship: Management skills I Beca Óptimus: Habilidades directivasProfessional capabilities training based on creative thinking, negotiation, time management ...Curso de capacitación profesional: inglés, pensamiento creativo, negociación, gestión del tiempo ...
Experience

Diode
Jan 2006 - Jan 2006Asistente Jefe de Producto
Vodafone
Jan 2006 - Jan 2007Asistente de Jefe de ProductoEstablecimiento de linea de producto, diferenciación por tipologías de producto (terminales para público generla y terminales para uso laboral), fijación de precios, decisión volúmenes de compra, gestión de la relación con proveedores...

Palm
Jan 2007 - Jun 2007Responsable distribuciónEstablecimiento de política de preciosCreación nuevas promociones (precio, aprovisionamiento, time two market...)Formación red comercial distribuidoresGestión / control stock

Tecnocom
Jun 2007 - Sept 2013Product Manager: Automation Solutions I Jefe de Producto: Soluciones de AutomatizaciónAutomation Solutions LoBSelf-services (financial and non-financial customers)Implementation of different kind of kiosks with a multitude of functionalities such as notebook updating, invoices payment, mobile phones recharging, ticket distribution, employee portal connection...MobilityManage the set of tools that enable the continuity of employee's work outside the usual physical environment.Based on the need for handling large volumes of data, such as fines payment, plates control, plans and routes generation...The objective is the work optimization and eliminating the periods of inactivity of employees, increasing productivity per person.Automatic identification: biometric data captureBiometric solutions that allow customers to eliminate the risk of identifying users by traditional methods, such as passwords, credentials, token usage, thus generating a more secure environment for your business Show less

Wincor Nixdorf
Sept 2013 - Aug 2014Services Sales SpecialistBusiness development with focus on standardized Managed Services and Product Related Services.Lead Generation- Identification of leads within established accounts and lead development. - Verification of leads with Marketing, Account Manager and Engagement Manager. Opportunity Development- Definition of the opportunity strategy, in cooperation with the Account Manager including target solution architecture (processes & infrastructure).- Preparation of opportunity review board Go/No-Go decision.- Identification of Bid Manager for complex and/or international deals.Analysis and Project Design- Consistency check on target solution architecture and verification/mapping of customer requirements against it.- RfP analysis and technical solution definition- Profit and loss file generation, analyzing all potential costs and future revenuesProposal Preparation-Preparation and Submission of the proposal: Quoting for complex services and strategic solutions in the context of sales and service strategy and in collaboration with the Account Manager, Operations and Customer Service Manager to ensure delivery capability. - Guarantee for technical and contractual regularity, if necessary with the involvement of partners / partner products. - Prepare and run risk review board in cooperation with Account Manager.Negotiation- Development of a negotiation strategy (lead position).- Participation in negotiations with main players in customer organization.After Sales- Support deal reviews in cooperation with Account Manager and Customer Services Manager.- KPIs establishment and evolution control- Contract review and signing confirmation Show less

Diebold Nixdorf
Jan 2014 - Jan 2017Engagement ManagerBusiness development with focus on standardized Managed Services and Product Related Services.| Lead Generation |- Identification of leads within established accounts and lead development. - Verification of leads with Marketing and Account Manager.- Defining of business opportunities| Opportunity Development |- Definition of the opportunity strategy, including target solution architecture (processes & infrastructure).- Preparation of opportunity review board Go /No-Go decision.| Analysis and Project Design |- Consistency check on target solution architecture and verification/mapping of customer requirements.- RfP analysis and technical solution definition- Profit and Loss file generation, analyzing all potential costs and future revenues| Proposal Preparation |- Preparation and Submission of the proposal: quoting in the context of sales and service strategy. - Collaboration with the Account Manager, Operations and Customer Service Manager to ensure delivery capability. - Guarantee for technical and contractual regularity, if necessary with the involvement of partners / partner products. - Prepare and run risk review board, fulfilment all legal, technical and political requirements.| Negotiation |- Development of a negotiation strategy (lead position).- Participation in negotiations with main players in customer organization.| After Sales |- Support deal reviews in cooperation with Account Manager and Customer Services Manager.- KPIs establishment and evolution control- Contract review and signing confirmation Show less

NetApp
Dec 2017 - Nov 2021Business development and management of sales opportunities, working together with Partners, driving continued collaboration and communication on these opportunities| NetApp strategy |o Providing product expertise and serve as a liaison between Partners and internal sales support teams to identify strategies to grow accounts with new products and services.o Delivering NetApp strategy, vision, and messaging to Partner sales and technical teams.o Following up demand gen, webinars, seminars, trade shows, etc.o Building account maps and driving campaigns in these accounts.| Sales |o Developing a solid understanding of our data management solutions.o Methodologic prospecting to capture sales.o Creating a steady stream of opportunities.o Looking for a predictable ROI.o Prepare weekly activity and status reports.o Communicating our value proposition in a pitch to potential customers.o Monitoring sales follow-up and progress from prospects to opportunities.o Maintenance service renewals.| Brand awareness |o Creating awareness and demand for NetApp solutions and services as well as finding, generating, and developing new Partners.o Collaborating with Partners, support sales requests, and manage co selling activities.o Defining the optimal solution: cloud, tech refresh and renewal.| Partner ecosystem |o Nurturing partner relationships to improve communication, collaboration, and accountability within opportunities, coordinating with additional support resources as needed.o Enabling partner sales and technical teams in line with Partner compliance requirements and G2M strategy.o Funnel updating and monthly follow up meeting preparation. Show less New business creation and development. Following up and nurturing contacts until they are ready to engage with our sales team, working closely together with sales, channel and marketing organization.| Research |• Methodologic prospecting to capture sales.• Creating a steady stream of opportunities for account executives.• Looking for predictable ROI.| Perform |• In / Out bound and SEO.• Making use of social media channels and search for the right targets.• Following up demand gen, webinars, seminars, trade shows, etc. campaigns.• Prepare weekly activity- and status reports.| Engage |• Developing a solid understanding of our data management solutions.• Communicating our value proposition in a pitch to potential customers.• Reaching out, nurturing, and speaking with leads.• Monitoring sales follow-up and progress from prospects to opportunities.| Qualify |• Separating suspects from prospects before sending them to close.• Understanding prospects’ needs and qualifying them.• Building account maps and driving campaigns in these accounts.• Managing- and tracking prospects. Show less
Sales Executive
Jul 2019 - Nov 2021Inside Sales Development Representative
Dec 2017 - Jul 2019

Dutch Padel Federation
Mar 2018 - Jul 2019National Team Coach at Dutch Padel Federation- Responsibility for national women's team.- Management of national teams and potential talented players.- Responsibility for setting up the federal training program.- Set selection criteria.- Select players.

Dell Technologies
Nov 2021 - nowDT Select - Global Services Client Executive
Licenses & Certifications

Richardson Strategic Prospection
RichardsonFeb 2018
ITIL Foundation
EXINJan 2010
Strategic complex sales
Miller Heiman GroupSept 2014
ITIL Foundation
EXIN your ICT competence partnerMar 2010
Honors & Awards
- Awarded to David MallencoWorld Padel Campionship qualification International Padel Federation 2018 #9 of the WorldQualification for 2 World Championship
- Awarded to David MallencoService Level Agreement fulfilment - Mar 2015 Installed Base devices
Volunteer Experience
Volunteer Staff
Issued by NetApp VTO on Jun 2018
Associated with David MallencoVolunteer Staff
Issued by Padel Academy on Aug 2017
Associated with David MallencoVolunter
Issued by Nederlandse Padelbond on Apr 2018
Associated with David Mallenco
Languages
- esEspañol
- enEnglish
- poPortuguese
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