Vivek Sarma

Experience

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  Government of Odisha

  Oct 2021 - Dec 2021

  Krushak Sahayak

  • Employed data analysis techniques to pinpoint Gram Panchayats with the lowest scheme conversion rates and implemented targeted rural marketing strategies to increase farmer engagement that led to a remarkable boost in the adoption of government schemes.• Demonstrated understanding of consumer behaviour by conducting in-depth field research, allowing for the identification of factors inhibiting farmers' participation in government programs.• Successfully designed and executed tailor-made awareness campaigns and engagement strategies that aligned with farmers' preferences, enhancing program uptake, and improving the overall effectiveness of government agricultural initiatives. Show less

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  Kanak Bioscience and Research Pvt Ltd

  Jan 2022 - Feb 2022

  Industrial Trainee

  • Successfully identified and implemented new distribution channels, significantly expanding theorganization's market reach, and diversifying its customer base.• Strategically introduced alternative marketing approaches, resulting in a 5% increase in sales and market penetration within a highly specialized segment of agriculture.• Conducted a comprehensive feasibility analysis for the organization's expansion into the northeast region, including market research, product quality assessment, and market strategies.• Provided strategies as market-focused initiatives, resulting in a seamless market entry and increase in revenue within the targeted region. Show less

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  Kshitiksha Foundation

  Mar 2023 - Apr 2023

  Social Media Marketing Intern

  • Assisted in the development and execution of digital marketing campaigns for fundraising events• Contributed to the creation of marketing collateral and content curation in sync with company goal• Managed social media accounts and increased engagement by 7% on Instagram

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  Team Kreatives

  Mar 2023 - now

  Freelance Digital Artist

  1. Content Strategy2. Video Editing3. Digital Art

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  Government of Odisha

  Apr 2023 - Apr 2023

  Intern

  - Working as an intern under DCPO CUTTACK, Women and Child Development Department, Mission Vatsalya "Leave no child behind"- Empowered students through personalized and effective sessions to enhance communication skills- Analysed and drafted 5 investigation reports for juvenile cases in conflict with the law placed in observation homes, special homes, or places of safety

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  Sikshasandhan Bhubaneshwar

  Jan 2024 - Feb 2024

  Social Work Intern

  1. Revamped Digital Strategy: Overhauled the digital strategy to drive a 25% increase in organic engagement and achieve a 20% growth in reach by implementing targeted hashtag campaigns, and enhancing visibility across platforms.2. SEO-Optimized Content Creation: Curated and developed SEO-optimized content, resulting in 1.5K+ impressions, which significantly improved brand awareness and boosted content interaction among target audiences.3. Targeted Marketing Campaign Execution: Launched and executed targeted marketing campaigns that achieved a 16.2% open rate, leading to a substantial increase in engagement metrics and fostering deeper connections with the audience. Show less

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  Everest Industries Limited

  Apr 2024 - Jun 2024

  Sales And Marketing Intern

  1. Competitive Landscape Analysis: Evaluated the competitive landscape for Boards and Panels, optimizing sales strategies that enhanced client acquisition efforts and drove revenue growth.2. Market Sizing & Growth Identification: Conducted extensive market sizing across various SKUs by engaging with over 100 customer interaction points, successfully identifying high-growth segments for targeted strategies.3. Lead Generation & TAM Collaboration: Worked closely with business development and sales teams to calculate the Total Addressable Market (TAM), generating leads and pinpointing 20 ideal customer profiles that significantly contributed to the sales pipeline.4. Strategic Partnership Development: Established a strategic partnership with a key industry player, leading to a 15% increase in brand visibility and sales inquiries within just two months.5. Competitor Benchmarking & Pricing Strategy: Analyzed the cost structure of 12 competitors on a per-square-foot basis, developing competitive pricing strategies that improved profitability and enhanced market positioning. Show less

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  The Core

  Jul 2024 - Aug 2024

  Sales And Marketing Intern

  1. Identified and cultivated strategic partnerships for newsletter advertising, collaborating with companies to enhance their brand visibility to a high-value audience of CEOs and CXOs.2. Boosted client engagement and brand awareness by securing key advertising deals, driving a significant increase in inquiries from potential clients within 2 months.3. Optimized advertising reach by aligning content with business goals, resulting in a notable improvement in open rates and customer interaction metrics. Show less

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  SRI DURGA CONDEV PRIVATE LIMITED

  Sept 2024 - Oct 2024

  Marketing Intern

  1. Crafted Go-to-Market (GTM) strategy: Developed a customer profiling approach that effectively targeted potential homebuyers for residential projects.2. Increased foot traffic: Achieved a 55% increase in walk-ins by integrating a 3D model into the marketing campaign to enhance customer experience.3. Boosted lead conversions: Drove a 20% rise in lead conversions through data-driven marketing initiatives and improved customer targeting.4. Enhanced customer engagement: Utilized innovative marketing techniques, improving overall engagement and conversion rates for residential projects. Show less