Abigail Wall

Experience

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  Atalanta Advisory

  May 2017 - now

  Principal

  A consulting firm specializing in developing technical, organizational & data strategies𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐑𝐞𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐢𝐧𝐠• Engineered CRM, POS and loyalty strategies to omnichannel retailer needs and abilities.• Guided a national franchisor through a comprehensive restructuring, encompassing brand licensing, franchisee negotiations, and a transformative reorientation of corporate operations.• Championed full-cycle project management, delivering custom application on time with 30% OPEX efficiency gain, from requirements definition through UX, branding, and operational integration.𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬• Conducted strategic engagement with national non-profit to address mission-central analytic capabilities.• Deployed probabilistic customer lifetime value models to drive pricing, marketing, and discount strategy.• Advised an early-stage AI startup and executed a technical proof of concept, leveraging natural language processing to uncover hidden commonalities, trends, and market data.• Established key performance indicators (KPIs) and developed a custom data application to harness the power of consolidated POS data, enabling granular customer segmentation, spline regression analysis, and the creation of targeted re-engagement programs. Show less

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  Wild.AI

  Jan 2023 - now

  Angel Investor

  Wild.ai has done extensive research, manifested in their app WILD.AI, helping women eat, exercise, and sleep with their physiology.The team includes the co-founder of Clue, AI Ph. Ds, and Olympic coaches. It is endorsed by Paula Radcliffe and advised by female physiology legend Dr. Stacy Sims.