Abigail Wall

Abigail Wall

Principal

Followers of Abigail Wall1000 followers
location of Abigail WallSan Francisco Bay Area

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  • Timeline

  • About me

    Strategic Leader | Untangling Complexity | Bridging Data & People for Game-Changing Results

  • Education

    • Georgia Institute of Technology

      -
      Master of Science - MS Computational Data Analytics
    • University of Virginia - Darden Graduate School of Business Administration

      -
      Master of Business Administration (M.B.A.)

      Activities and Societies: Opportunity Consultants, Marketing Club, Graduate Women in Business: National Conference Planning Committee, Winner 16th Annual Darden Brand Challenge

    • Northfield Mount Hermon

      -
      High School Diploma
    • University of Vermont

      -
      Bachelor of Arts Economics & Political Science
  • Experience

    • Atalanta Advisory

      May 2017 - now
      Principal

      A consulting firm specializing in developing technical, organizational & data strategies𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐑𝐞𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐢𝐧𝐠• Engineered CRM, POS and loyalty strategies to omnichannel retailer needs and abilities.• Guided a national franchisor through a comprehensive restructuring, encompassing brand licensing, franchisee negotiations, and a transformative reorientation of corporate operations.• Championed full-cycle project management, delivering custom application on time with 30% OPEX efficiency gain, from requirements definition through UX, branding, and operational integration.𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬• Conducted strategic engagement with national non-profit to address mission-central analytic capabilities.• Deployed probabilistic customer lifetime value models to drive pricing, marketing, and discount strategy.• Advised an early-stage AI startup and executed a technical proof of concept, leveraging natural language processing to uncover hidden commonalities, trends, and market data.• Established key performance indicators (KPIs) and developed a custom data application to harness the power of consolidated POS data, enabling granular customer segmentation, spline regression analysis, and the creation of targeted re-engagement programs. Show less

    • Wild.AI

      Jan 2023 - now
      Angel Investor

      Wild.ai has done extensive research, manifested in their app WILD.AI, helping women eat, exercise, and sleep with their physiology.The team includes the co-founder of Clue, AI Ph. Ds, and Olympic coaches. It is endorsed by Paula Radcliffe and advised by female physiology legend Dr. Stacy Sims.

  • Licenses & Certifications

    • Group 2 Social / Behavioral Research Investigators and Key Personnel

      CITI Program
      May 2022
      View certificate certificate
    • Certified Information Privacy Professional - United States (CIPP/US)

      IAPP - International Association of Privacy Professionals
      Sept 2023
      View certificate certificate
  • Volunteer Experience

    • Volunteer

      Issued by Alzheimer's Association®
      Alzheimer's Association®Associated with Abigail Wall
    • Emergency Medical Technician

      Issued by UVM Rescue
      UVM RescueAssociated with Abigail Wall
    • Volunteer

      Issued by Johns Hopkins Hospital
      Johns Hopkins HospitalAssociated with Abigail Wall