Laura Castro

Laura castro

bookmark on deepenrich
location of Laura CastroArgentina
Phone number of Laura Castro+91 xxxx xxxxx
Followers of Laura Castro643 followers
  • Timeline

    Jun 2003 - Nov 2003

    Accountant Assistant - Internship

    Anido y Asoc - Estudio Contable
    Jan 2004 - Dec 2005

    Multilingual Customer Support & Web Publishing

    Sitio Web Soccer10Shop.com - Online store
    Jan 2006 - Jan 2008

    Online Sales Representative – Local and International Sales

    Sitio Web Soccer10Shop.com - Venta Online
    Current Company
    Feb 2008 - now

    Corporate Market Strategy & Planning Manager - Sales Project Manager

    Procter & Gamble
    Buenos Aires, Argentina
  • About me

    Corporate Planning and Strategy Manager for Sales Development | Project Management Lead | Sales and Internal Controls

  • Education

    • Universidad nacional de quilmes

      2004 - 2008
      Licenciatura en comercio internacional

      Promedio general 9.10.

  • Experience

    • Anido y asoc - estudio contable

      Jun 2003 - Nov 2003
      Accountant assistant - internship

      Pasante Junior - Asistente Contable

    • Sitio web soccer10shop.com - online store

      Jan 2004 - Dec 2005
      Multilingual customer support & web publishing

      Customer Support on email, phone and Instant Message in Spanish, English, Italian, French and Portuguese. Image edition and publication on website, Mercado Libre and Ebay.

    • Sitio web soccer10shop.com - venta online

      Jan 2006 - Jan 2008
      Online sales representative – local and international sales

      In charge of retail and wholesaler sales to customers in Argentina and abroad (América, Europa, Asia, Australia). Follow up on orders compliance and in charge of customer care.

    • Procter & gamble

      Feb 2008 - now

      Manager in Corporate Team for Sales Department:- Responsible to deploy global and regional corporate policies to ensure compliance and process improvements for Sales and Trade Marketing teams. Work jointly with Finance, Marketing, Legal and Purchases areas.- Project Leader for development and deployment of new commercial tools and audits for Sales Teams.- Lead audit for internal policies. Contact for external and global audits. Train Sales teams to ensure Stewardship.- Main leader for Sales Department team in TSA (transition service agreement) from P&G to new company.- Manager for back office team in charge of audit and credit notes release for commercial area. People in charge: 8. Show less -Manager in charge of in store execution for brands initiatives and campaigns, including new launches, POP material, displays, shelf beautification and merchandising activities for different channels such as supermarkets, pharmacies, perfumeries and wholesaler stores, improving brand equity. Execution in top stores for Pantene, Pampers and Gillette. Gillette checkouts implementation in top stores in the country.-Supervise suppliers (production and logistics), agencies, graphic designers and industrial engineers.Lead training and presentation of monthly priorities to external merchandisers agencies. Deploy digitalization project with iPads to go “Paperless” for internal Sales Reps and external merchandisers agencies. -Train employees and contractors on new apps for Sales KPIs analysis and develop new apps for in store execution. Show less Market Strategy & Planning for Grooming and Personal Care categories (Gillette, Venus and Old Spice), Oral Care (Oral-B and Pro) y Batteries (Duracell) for Supermarket channel. Responsible for trade marketing strategy for product launches and commercial initiatives of those brands.Led P&G multibrand campaign with 2012 Olympic Games “Gracias Mamá” from commercial team. Responsible to launch Oral-B toothpastes for the first time in Argentina for Supermarket channel (April 2012) developing plans to increase market share, distribution and in-store visibility and ensure our customers’ support.Reactivated Duracell Brand in supermarket chains such as Día. Show less Account executive for supermarket chain La Anónima. Some achievements were: Review assortment and develop category management proposals, increasing P&G portfolio in the stores.Value share record in Laundry brands (Ariel & Ace). +50% growth in liquids detergents in Laundry category. Initiatives & New product launches: 100% of activations done.Improved numerical distribution +8pts in Hair Care category gaining Brand presence in more regions.Exclusive customer national P&G multibrand campaign for 2010 and 2011 editions. Show less

      • Corporate Market Strategy & Planning Manager - Sales Project Manager

        Nov 2018 - now
      • Trade Marketing Manager for In Store Execution and Capabilities Development

        Oct 2012 - now
      • Trade Marketing Manager – Supermarkets

        Jul 2011 - Oct 2012
      • Key Account Manager / Account Executive

        Nov 2009 - Jun 2011
      • Project Leader

        Jan 2009 - Oct 2010
      • Commercial Assistant Wholesalers Team

        Feb 2008 - Dec 2008
  • Licenses & Certifications