Experience

• 

  Monsoon accessorize

  Jul 2009 - Jul 2009

  Intern

  In the design department witnessing and working with the design, sourcing and buying process; I was also involved in a sign-off meeting with the Buying team.

• 

  French connection

  Aug 2009 - Aug 2009

  Intern

  I worked closely with the ladieswear production team, working on swatch book, colour palettes and general product administration. I collated all the sketches and colours given by design, then presented these in swatch book form, ready for showing the collection to the buyers.

• 

  Kurt geiger

  Oct 2014 - Jul 2015

  Merchandising admin assistant
• 

  Asos.com

  Aug 2015 - Aug 2018

  • Regular opportunity & risk analysis of department performance through reporting. • Strategic analysis of key customer segments to analyse current performance.• Liaise with and manage top brands (including Pull&Bear, Bershka, New Look and boohooMAN) relative to intake, sales, returns and conversion.• Collaboration in projects with Buying team and other retail function teams to drive department sales.• Foster relationships across the business including buying and merchandising to share sales trends and ideas for the better of the whole business.• Forecasting sales and stock levels through weekly sales, stock and intake (WSSI) reports.• Coaching and developing junior peers across the menswear division. Show less • Produce daily, weekly and ad hoc reports for department trade analysis.• Liaise with suppliers globally to manage intake of stock into the business. • Work closely with supply chain and logistics to manage intake into the business in an effective way and highlight any issues. • Manage promotion rolls and select appropriate styles for promotional activity to drive department sales.• Update the website with new styles, ensuring products are in the correct customer facing categories. Show less

  • Senior Merchandising Administrator

    Mar 2017 - Aug 2018

  • Merchandising Administrator

    Aug 2015 - Mar 2017
• 

  Amazon

  Aug 2018 - Jun 2019

  Brand specialist

  • Own end-to-end relationship as the main point of contact with top strategic beauty vendors supplying top brands on Amazon (including Calvin Klein, OPI and Rituals).• Identify inputs to grow and improve brands’ performance by defining joint business plans under five key focus areas: business advice, selection, availability, traffic and conversion.• Identify key opportunities based on deep financial analysis and weekly, monthly and quarterly reporting to management and vendors.• Manage launch of new products and improving product discoverability online to maximise sales.• Support driving process improvement and operational excellence of my vendors by reducing costs, defects, and lead times to improve availability on site.• Analyse traffic channels and work on initiatives to generate traffic by supporting the development, execution of marketing and merchandising campaigns.• Planning and executing promotional activities to increase conversion.• Partner internally with key retail functions to contribute to the definition of priorities and operational goals according to the brands’ needs. Show less

• 

  Flywheel digital

  Nov 2019 - now

  - Lead the management of client’s eCommerce business on Amazon across several categories including skincare and FMCG products.- Responsible for driving strategy, managing day-to-day catalogue work, as well as consulting on channel-specific challenges and owning the client relationship.- To build and defend a complete Amazon strategy for my clients and guide them through execution, as well as partnering with cross functional teams to do so.- Driving strategies that create best-in-class Amazon Product Pages that maximizes the success of those pages via optimal discoverability, traffic, and conversions.- Presenting to different levels of stakeholders to provide insights and the “so what” analysis to clients’ businesses.- Managing 3 direct reports to develop progression within the company. Show less

  • eCommerce Business Manager

    Mar 2022 - now

  • Senior Retail Specialist

    Dec 2020 - Mar 2022

  • Retail Specialist

    Nov 2019 - Dec 2020