Experience

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  Finnish defence forces

  Jan 2010 - Jan 2011

  Non commissioned officer

  Non-commissioned officer during my military service. Supervising and training of ca. 30 subordinates. Honored with ”Lapin Jääkäriristi” medal for creditable actions during service.

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  Lumimark oy

  Jan 2011 - Feb 2011

  Production worker

  I was part of a production line in assembling and crafting goods. I also participated in supervising and training of new employees.

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  Jokilaakson perhekodit oy

  Jun 2012 - Jul 2012

  Night guard

  I was responsible for the supervising and management of the child welfare unit's inhabitants and a guard for the premises.

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  Avalon oy

  Aug 2013 - Jun 2015

  My responsibilities were mainly in copywriting tasks, market research and analysis and content creation. Further, I coordinated and developed a project communication software, its sales and marketing functions on a daily basis. Interning at Avalon offered me an interesting viewpoint to the advertising world. I managed copywriting, proofreading campaigns, analysing and researching markets and clients and updating CRM. I was also involved in campaign planning, both digital and offline.

  • Project Assistant

    Jan 2014 - Jun 2015

  • Trainee

    Aug 2013 - Dec 2013
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  Joiqu

  Jan 2014 - Sept 2017

  Overall management of marketing and product management of a SaaS project communication application, from strategy and planning to hands-on execution. Specialties and interests include: digital marketing management, analytics, marketing strategy, product ownership, product management, SEO, SEM, social media marketing. I was also responsible for coordinating and planning events and traditional media marketing as well.On top of marketing activities, I coordinated client relations, supported sales and handled user training and on-boarding for the application. Furthermore, I was responsible for recruitment and media relations. Show less I was responsible for managing all things marketing related to a SaaS application — from building and mapping the customer journey and touchpoints, to analyzing, optimizing, implementing and measuring the marketing actions implemented. I adapt to rapidly changing situations while being able to stick to the big picture, i.e. utilizing and deploying different tactics and "growth hacks" to meet the strategic goals. I also managed social media.On top of marketing activities, I coordinated client relations, supported sales and handled user training for the software. Emphasis on growth hacking, analytics and scalability. Show less

  • Marketing Manager

    Sept 2015 - Sept 2017

  • Coordinator

    Jan 2014 - Aug 2015
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  Self-employed

  Jan 2016 - now

  Freelance consultant

  I am working with select small-to-medium-sized companies as a freelance consultant, helping them improve their marketing and sales efforts. From single activities to planning and consulting, I am happy to help and challenge companies and entrepreneurs with their marketing & sales performance.

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  Mint company

  Sept 2017 - Feb 2019

  Digital marketing specialist

  As a digital marketing specialist, I helped clients meet their sales and marketing goals by planning, strategizing, implementing and developing digital marketing activities and campaigns. Tasks included top-level strategic marketing planning, digital marketing activities such as analytics, web design, user experience design, and social media marketing. Web content and CMS management were also part of my daily tasks. As a certified Google Analytics & AdWords specialist I managed, developed and executed AdWords campaigns for multiple clients. I also managed various projects on account level, and have proven track record of multiple projects exceeding set goals for digital marketing metrics. Clients ranged from small-to-medium sized companies to publicly listed multinational corporations, in B2C, B2B and B2G sectors. Show less

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  Jot automation

  Mar 2019 - now

  Marketing manager

  As a marketing manager at JOT Automation, I'm responsible for creating marketing strategies, implementing plans, budget management, and coordinating marketing globally across multiple business units and departments. I work closely with the sales department to align sales and marketing, improving the sales process and improving sales enablement. As a marketing manager, I am in responsible for the entire marketing department, agency relations, exhibition and event planning, brand development, marketing automation and sales tools development.Cornerstone success stories: • generating 70M€+ pipeline in a global greenfield industry market in 2 years• generating over 10M€ in sales revenue through marketing actions• creating a framework for and implementing a data-driven sales and marketing CRM Show less