Natalia Rodriguez

Experience

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  DDB

  Mar 2007 - Dec 2009

  Regional Account Assistant

  Client Management: Philips, Unilever and The Clorox International Company.Responsible for leading projects and execution of 360 campaigns. Coordination of events and POS implementation. Survey reports of the competing brands across the region.

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  E-volution

  Feb 2010 - Mar 2012

  Account Manager for The Walt Disney Company

  Client Management: The Walt Disney Company.Responsible for developing commercial proposals, leading production coordination of all digital initiatives for Disneylatino.com for Latin America.Coordination of tasks with all different production areas (Graphic Design, Digital Technologies, Media and Games)

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  Turner Broadcasting System

  Apr 2012 - Dec 2017

  Participation in overall strategy for Cartoon Network´s online & mobile platforms. Responsible for digital sales as a revenue generator. Direct liaison to the Ad Sales Latin America teams, for the kids cluster. Creation of digital sales presentations and proposals, according to client's brand and objectives (strategy, quotation, budget management & timings). Management of Network initiatives and ad sales projects (strategy, post buys analysis, metrics). Supervision of project execution, to ensure alignment with initial strategic plan, target & business focus. Show less

  • Strategic Planning and Partnerships - Cartoon Network & Boomerang

    Jun 2015 - Dec 2017

  • Digital Media Producer - Cartoon Network & Boomerang

    Apr 2012 - May 2015
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  WarnerMedia

  Jan 2018 - Dec 2020

  Creative Producer Cartoon Network & Boomerang

  Responsible for leading multiplatform projects from the brief, execution, to the postmortem.Planning and supervision of workflows and interaction with the teams involved (creatives, marketing, social media, content, digital, P.R).Managing budget, production timeline and meeting KPI’s.Creative Production for Latin American on-air, social media, digital and marketing campaigns for Cartoon Network and Boomerang.Responsible for all Ad Sales and Partnerships initiatives.Negotiation with inside and outside vendors. Show less

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  Warner Bros. Discovery

  Jan 2021 - Oct 2022

  Franchise Management Cartoon Network & Cartoonito

  Responsible for supporting the Warner Bros Discovery kids’ key franchises from WB Animation, DC Comics, Cartoon Network and Wizarding World.Liaison with key franchise stakeholders: Consumer Products, Theatrical, HBO Max, and Global Themed Entertainment teams.Work collaboratively with the Brand Strategy, Digital, Content and Creative teams to guide the planning and execution of multiplatform campaigns for the kids’ franchises.Responsible for building the Franchise Calendar and aligning on global franchise moments. Show less

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  Devoted Studios

  Dec 2022 - now

  Operations Manager / Executive Assistant to CEO