Alexander Kepte

Experience

• 

  NextiraOne

  Jan 2003 - Jan 2005

  Assistant Marketing & Communications
• 

  Sun Microsystems

  Jan 2006 - Oct 2008

  Marketing Assistant
• 

  Microsoft

  Oct 2008 - now

  Responsible for creating and landing an integrated product strategy across all Microsoft Consumer Channels for Surface in Germany, Austria and Switzerland. Relentlessly telling our product story and optimizing the customer journey and consumer experience to allow our partners to drive share, revenue, and category profit while building preference for Microsoft products. Offer product marketing & category expertise to secure the successful positioning, messaging and launching of new products and managing the overall product lifecycle. Accountable for revenue, demand, P/L and share of the Surface business within the DACH market. Show less Member of the Consumer Leadership Team. Responsible for driving the Microsoft Office consumer business across all relevant consumer channels (retail, online, OEM, operator) in Austria. Accountable for revenue, P/L and share of the Office business (Office, Office 365 and Office for Mac) and for developing and successfully landing the subscription service Office 365 (management of channels, transformation, acquisitions, usage, renewals, upselling and churn). Additional responsibilities on managing PC accessories (P&L accountability, marketing, channel development and competitive analysis) since 2016.Optimizing the customer journey to allow partners to drive share, revenue and category profit while building preference for Microsoft products and services. Show less

  • Key Account Manager Amazon

    Sept 2021 - now

  • Category Sales & Product Manager I DACH I Microsoft Surface

    Aug 2017 - Sept 2021

  • Category Management Lead

    Jul 2014 - Aug 2017

  • Marketing Communications Manager

    Apr 2013 - Jul 2014

  • Digital Marketing Lead

    Sept 2010 - Apr 2013

  • Online Marketing Manager

    Oct 2008 - Sept 2010